內(nèi)容講義教案paul frank brand introduction

克(Paul 加利福尼亞州CostaMesa ：PaulFrankisyourAgloballyrecognized,iconicfashionandlifestylebrand,features icandentertainingdesigns,fortheyoungandyoungatheart.PaulFrank通過家居服、T恤、運(yùn)動(dòng)服飾、 Today,FrankPaulhashundredsofstoresinkeycities,Thepaceofdevelopmentcontinuestomoveforwardandhasethemostpopulartide.如今，PaulFrank AndywarholxPaul是AndyWarhol成就了波普藝術(shù)？還是波普藝術(shù)成就了AndyWarhol？現(xiàn)在形形 PaulFrankElvis PaulFrank o PaulFrank× PaulFrank×SkullcandyxPaul RGFShanghaiisthefurniture,floral,Coffee,dessertsetofshops,manystarswillgatherhere.FrankPaulhasbeenacontinuationofthefunoflifestyleand icnature,PaulFrank*RGFthejointcooperationnotonlyprovidesmorechoice,MorefullpublicityFrankPaulbrandculturespirit. 。RGF與PaulFrank一直秉承的生活方式的趣味藝術(shù)性不謀而合，PaulFrank×RGF本次聯(lián)名 地，更加全方位立體的宣傳PaulFrank品牌的文化精神。 齊天大圣xPaul PaulFrank PaulFrank PaulFrankPromotion-FashionPaulFrank2013F/WNewProductShowPaulFrank2013F/W秋冬品牌發(fā)布會(huì)ShanghaiAffluentialApparel Promotion-FashionPaulFrank2015S/SNewProductShowPaulFrank2015S/S春夏品牌發(fā)布會(huì)ShanghaiAffluentialApparel Promotion-FashionPaulFrank2015F/WNewProductShowPaulFrank2015F/W秋冬品牌發(fā)布會(huì)ShanghaiAffluentialApparel PaulFrankMasterLicenseSigning宏聯(lián)國際斥數(shù)億取得PaulFrank（大嘴猴）的中國地區(qū)的獨(dú)家，標(biāo)志著Saban正式將PaulFrank（大嘴猴）品牌大陸、、的相關(guān)權(quán)益獨(dú)家授予宏聯(lián)國際。宏聯(lián)國際將負(fù)責(zé)在上述市場內(nèi)品牌形象、進(jìn)行市場推廣、并負(fù)責(zé)品牌的事宜。更值得一提的是，此舉也將成為潮流品牌界迄今為止的最大規(guī)模的合作。PaulFrankPaulFrank（大嘴猴）在徐匯濱江“西岸文化走廊”的位置——西岸藝術(shù)中心舉辦PaulFrank20生日派對并發(fā)布2016年春季新品，數(shù)百名朋友、時(shí)尚達(dá)人和嘉賓們到場慶賀。活動(dòng)當(dāng)晚，品牌好友《中國夢》實(shí)力唱將艾菲亮相T臺，獻(xiàn)上動(dòng)感歌舞，與到場嘉賓共慶PaulFrank20周歲生日！MarketingActivityInWithsystematicapproachestocelebritymarketingandmultiplesocial tformsuchasWechatandWeibo,theawarenesshasbeenbuiltupatverybeginningofitsenteringto ,PaulFrank運(yùn)用 ShanghaiAffluentialApparel Promotion- Promotion- Promotion- Promotion-Promotion-Promotion-Promotion-CelebritiesEditorial-MarketingActivityInPromotion-Editorial-MarketingActivityPromotion- Promotion- Promotion-Connectingon Connectingon WithsystematicapproachestocelebritymarketingandmultiplesocialmediatformsuchasWechatandWeibo,theawarenesshasbeenbuiltupatverybeginningofitsenteringto ShanghaiAffluentialApparel Promotion-Connectingon 截至2015年10月 平臺招募粉絲數(shù)據(jù)統(tǒng)計(jì)如下

目 粉絲增長幅度呈穩(wěn)定增長趨勢,粉絲粘度強(qiáng),活躍度2015年10月路演活動(dòng)的刺激促 訂閱號同進(jìn)行大規(guī)模粉絲招募線上互動(dòng),粉絲呈EventReport－yohoodPaulFrankYohood展Date：Sep18th,－20th2015

Thetrendofcross-bordercooperationbetweenbrands-PaulFrankattended2014YO’HOOD,thelargestcarnivalin forthefirsttimetopresentthelatestFW14collectionandunveiledthenewcollectionofSS15inYO’HOOD. EventReport－yohoodEventReport－yohoodEventReport－yohoodRetailMarketing-RetailMarketing-

Paulfrank將通過 紛呈的互動(dòng)活動(dòng)，包括fashionshow、定制paulfrank20 以及扭蛋的抽獎(jiǎng)環(huán)節(jié)，來讓消費(fèi)者感受到paulfrank20 RetailMarketing-Station

StationStation StationStation

StationRetailMarketing-RetailMarketing-RetailMarketing-RetailMarketing-VisualIdentityVisual(2016SSShooting)VisualIdentityVisual(2016SSShooting)VisualIdentityVisual(2016SSShooting)Visual