【精品文檔】40中英文雙語外文文獻(xiàn)翻譯成品：全媒體時(shí)代中國電視媒體的轉(zhuǎn)型

此文檔是畢業(yè)設(shè)計(jì)外文翻譯成品（ 含英文原文+中文翻譯），無需調(diào)整復(fù)雜的格式！下載之后直接可用，方便快捷！本文價(jià)格不貴,也就幾十塊錢！一輩子也就一次的事！外文標(biāo)題：On Transformation of Chinas TV Media in Omni-media Era外文作者：Ning YAN, *, Ke SU 文獻(xiàn)出處:International Conference on Social Science,2018(如覺得年份太老，可改為近2年，畢竟很多畢業(yè)生都這樣做)英文1293單詞， 7086字符(字符就是印刷符)，中文2189漢字。On Transformation of Chinas TV Media in Omni-media EraNing YAN1, *, Ke SU 2Keywords: Omni-media, Media convergence, Industry transformation.Abstract. The advert of omni-media era poses unprecedented challenges to traditional TV media. Transformation and integration become imperative for its sustainable development. The paper tries to discuss successful transformation of TV media in terms of thinking pattern change, program editing system, and Human Resource Integration: how to enhance internet awareness and reconstruct media-user relationship; how to establish the editing system of one source, multiple channels, various forms, and how to update human resource structure, management system and integration mechanism.IntroductionOmni-media is the integral combination of communication technology and media product services. The interactive and individualized features of omni-media transmission are changing TV audiences role as passive recipients. TV media is entering the internet + age, in which + can be followed by any conventional media. So what can internet + TV media bring us? How do we redefine TV media and its relationship with the audience? These are questions facing current Chinas TV media transformation, to which we are trying to find the answers.Enhance Internet Awareness and Reconstruct Media-user RelationshipRelationship between TV media and its audience is bearing the brunt of omni-media impact. Independence and options granted by internet-era new media are transforming the TV - audience relationship to a TV - users one. The entirety of the media, market, production, consumption and transmission, evolve around users. New media regards users information as valuable resources. It collects information about users reading habits and life styles before analyzing their needs and improving user-friendliness. Understanding of users basic needs guarantees shared values, brand resonance and better individualized products.In the further reform of Chinas TV media, a significant standard of its successful transformation is the capability of self-renewal, which centers on user experience. Aware of the significance of integration with internet new media, some TV media enterprises have opened their own websites and micro-blogs. However, absence of user-centric, open and sharing concepts combined with lack of market, user and services awareness account for failure of the transformation to achieve fruitful results.How to center media convergence around users? First, we must adopt a new thinking mode: to make plans and carry them out, with internet in mind. New media is about equal communication and interactive transmission. Users are no longer the passive recipients of TV programs they used to be. Importance should be attached to user experience, so that various individual needs for information can be fulfilled. An analogy of cooking and dining may help here. The public used to consume whatever the TV media served, Now the TV media has to prepare what the public orders. It even has to anticipate their appetite and favorites to prepare in advance. For example, the personal list of news topics can be based on each individual users reading habits. To expand its influence, TV media has to tap into and make the best of users internet habits.Establish the Editing System of One Source, Multiple Channels, Various FormsWith new technology, conventional TV media and new medias (internet and smart-phones are equipped to go out of their ways to engage in close interaction and cooperation with each other. Further integration of them and upgrade in management system maximize social influence and social profits. At present, flaws in TV media system are detrimental to its transformation. To promote integrated development of TV media and new medias, we have to observe their respective rules. Various routes lead to the same destination: convergence or omni-media: one source processed and conveyed with multiple medias.The concept of omni-media has emerged after notions of new media, trans-media andmulti-media. In a narrow sense, omni-media is the integration of conventional media with information-age media using new technology to upgrade their production, channels, transmission, marketing and management. In a broad sense, it is integrated utilization of media forms in brand-new ways of information production and transmission.Instead of partial and biased dependence on any single one of them, omni-media is the balanced and harmonious integration of content, channels, technology, management and production. To that end, editing process needs to be reconstructed and updated to establish a unified collecting and editing multimedia platform and to achieve the objective of one source, multiple channels, various forms. Many TV media enterprises are making addition by setting up relevant new media departments. Compared with transformation, making addition is more convenient and involves less risk, for it does not change the status quo and vested interests, while increasing employment. However, simply adding an apartment does not give substantial boost to the convergence or coordination among different medias. We should go beyond the experimental phase of addition and go for transformation to real convergence by establishing omni-media platforms.Omni-media presentations of the same information source can be various and vivid. Forinstance, a 5-minute video clip How are Leads Made went viral online, which presented in the form of cartoon how a politician in China climbs up the ladder to become a leader. Its success proves how the comprehensive application of scripts, pictures, graphs, cartoons, videos and audios can fulfill varied user experience with its dynamic and multidimensional demonstration.In light of Omni-Media Concept, update Human Resource Structure, Management System and Integration MechanismAnother breakthrough point in pushing TV media convergence is reform of talent system. Talent is a catalyst to accelerate media convergence and serves as a bridge between theory and technology. All relevant personnel are integrated into one department on the omni-media digital platform, so that the barriers between newspapers, radio, television and internet are broken by the convergence on human resource level. To adjust to the transformation, TV media needs all-around media talents, who are knowledgeable in arts, science, economy, finance, and management, as well as skillful in technology.An army of specialized and versatile talents not just helps media convergence, but effectively reduces the cost. Converting the same source into products for different medias saves a huge amount of labor, resources and funds, thus big profits gained.According to American psychologist Frederick Irving Herzbergs Motivator-Hygiene theory, motivational factors can be responsible for increasing motivation. These factors could involve job recognition, potential for promotion or even the work in itself. On the other hand, lack of hygiene factors can lower motivation. These factors could be anything from clean toilets and comfortable chairs, to a reasonable level of pay and job security. To build a competent omni-media team integrating journalists, screenwriters and directors, we have to supplement training with new recruitment, try to motivate and guarantee talents development, and create favorable environment for them to give full play to their potentials.Establishment of medical care system is a reflection of humanized management to extend the enterprises concern from its personnels performance in work to their mental and psychological well-being. Harmonious environment in media enterprises help tap into their most precious resourcestalents.References1 Hu Yong, Fan Haiyan, Internet: the King Who Rules, Hainan Publishing House, Haikou,1997.2 Mark Levy, Journalism and Communication: Towards Cyberspace Era,Journalism&Communication, No. 1 (1997).3 Wilbur Schramm, William E. Porter, (translated by Li Qi), Men, Women, Messages, and Media: Understanding Human Communication, Xin Hua Press, Beijin, 1984.4 Cheng Zhongliang, Change of Journalist Profession in Omni-media Era, Youth Journalist, No. 18 (2010).全媒體時(shí)代中國電視媒體的轉(zhuǎn)型Ning YAN1, *, Ke SU 2關(guān)鍵詞：全媒體，媒體融合，產(chǎn)業(yè)轉(zhuǎn)型摘要：全媒體時(shí)代背景下的廣告業(yè)對傳統(tǒng)電視媒體提出了前所未有的挑戰(zhàn)。電視媒體的轉(zhuǎn)型和整合對于其可持續(xù)發(fā)展勢在必行。本文試圖探討電視媒體在思維方式轉(zhuǎn)變、節(jié)目編排體系以及人力資源整合方面的成功轉(zhuǎn)型；也就是如何提升互聯(lián)網(wǎng)思維，如何重新構(gòu)建媒體-用戶關(guān)系;如何建立“一源，多渠道，多形式”的編排體系，如何更新人力資源結(jié)構(gòu)以及管理體系和整合機(jī)制的問題。引言全媒體整合了通信技術(shù)與媒體產(chǎn)品服務(wù)。全媒體傳播的互動性和個(gè)性化特征正在改變電視觀眾作為被動接受者的角色。電視媒體正在進(jìn)入“互聯(lián)網(wǎng)+”時(shí)代，其中的“+”是被任何其他傳統(tǒng)媒體所要追隨的。那么“互聯(lián)網(wǎng)+電視媒體”能帶給我們什么？我們?nèi)绾沃匦露x電視媒體及其與觀眾的關(guān)系？這些都是目前中國電視媒體轉(zhuǎn)型要面臨的問題，我們將試圖找到答案。提升互聯(lián)網(wǎng)思維 重建媒體-用戶關(guān)系電視媒體與觀眾之間的關(guān)系正受到全媒體的沖擊。互聯(lián)網(wǎng)時(shí)代新媒體賦予的獨(dú)立性和選擇性正在將電視-觀眾關(guān)系轉(zhuǎn)變?yōu)殡娨?用戶關(guān)系。整個(gè)媒體、市場、節(jié)目制作、消費(fèi)和傳播都圍繞著用戶來發(fā)展。新媒體將用戶信息視為寶貴資源。它收集用戶的閱讀習(xí)慣和生活方式等信息，然后分析他們的需求并提高用戶的友好性。了解用戶的基本需求保證其共享價(jià)值、品牌共鳴和更好的個(gè)性化產(chǎn)品。在中國電視媒體進(jìn)一步的改革中，其成功轉(zhuǎn)型的重要標(biāo)準(zhǔn)是以用戶體驗(yàn)為中心的自我更新能力。在電視媒體意識到與互聯(lián)網(wǎng)新媒體融合的重要性之后，一些電視媒體企業(yè)紛紛開通自己的網(wǎng)站和微博。然而，由于缺乏“以用戶為中心、開放和共享”的理念、缺乏市場、用戶和服務(wù)意識，最終導(dǎo)致轉(zhuǎn)型失敗，無法取得豐碩的成果。如何圍繞以用戶為中心進(jìn)行媒體融合？首先，我們必須采取一種新的思維模式：制定計(jì)劃并實(shí)施，并以互聯(lián)網(wǎng)為平臺。新媒體關(guān)乎平等溝通和互動傳播。用戶不再是過去電視節(jié)目的被動接受者。應(yīng)該重視用戶體驗(yàn)，以滿足個(gè)人對信息的各種需求。類似于烹飪和餐飲可能會對此有所幫助。公眾過去一直都在消費(fèi)電視媒體所服務(wù)的任何東西，現(xiàn)在電視媒體必須準(zhǔn)備思考用戶需要什么。它甚至必須提前預(yù)測他們的食欲和喜好。例如，新聞主題的個(gè)人清單可以基于每個(gè)用戶的閱讀習(xí)慣。為了擴(kuò)大影響力，電視媒體必須挖掘并充分利用用戶的互聯(lián)網(wǎng)使用習(xí)慣。 建立“一源，多渠道，多形式”的編排體系伴隨著新技術(shù)的發(fā)展，傳統(tǒng)電視媒體和新媒體（如互聯(lián)網(wǎng)，智能手機(jī)等）紛紛步入密切互動與合作的軌道。這需要進(jìn)一步整合和升級管理系統(tǒng)，最大限度地發(fā)揮社會影響力和社會效益。目前，電視媒體系統(tǒng)存在的缺陷不利于其轉(zhuǎn)型，為促進(jìn)電視媒體與新媒體的整合發(fā)展，我們必須遵守各自的規(guī)則。通過不同的路徑去達(dá)到同一個(gè)目標(biāo)：融合或全媒體：一源處理以及多個(gè)媒體傳輸。全媒體的概念是在新媒體、跨媒體和多媒體的概念之后出現(xiàn)的。從狹義上講，全媒體是傳統(tǒng)媒體與信息時(shí)代媒體的結(jié)合，利用新技術(shù)提升其產(chǎn)品、渠道、傳播、營銷和管理。從廣義上說，它是以全新的信息產(chǎn)生和傳播方式綜合運(yùn)用的媒體形式。全媒體不是依賴于其中的某一項(xiàng)，而是將內(nèi)容、渠道、技術(shù)、管理和制作進(jìn)行平衡并整合。為此，需要對編排流程進(jìn)行重構(gòu)和更新，建立統(tǒng)一的采編多媒體平臺，實(shí)現(xiàn)“一源、多渠道、多形式”的目標(biāo)。許多電視媒體企業(yè)紛紛設(shè)立相關(guān)新媒體部門。與轉(zhuǎn)型相比，增加投資更方便，風(fēng)險(xiǎn)較小，既不改變現(xiàn)狀和既得利益，又增加了就業(yè)。然而，簡單地增添一個(gè)部門并不會大大提高不同媒體之間的融合或協(xié)調(diào)。我們應(yīng)該超越實(shí)驗(yàn)階段，通過建立全媒體平臺，轉(zhuǎn)型為真正的融合。同一信息源的全媒體演示可以是多種多樣且生動的。 例如，一部