2021-2023年高考英語真題分項解讀及變式匯編10 閱讀理解A篇真題變式題（乙卷原卷版）

20212023年高考英語真題分項解讀及變式匯編10閱讀理解A篇真題變式題（乙卷原卷版）一、選擇題（每題1分，共5分）1.Whatisthemainideaofthepassage?A.Todescribethehistoryofacity.B.Todiscussthebenefitsofanewtechnology.C.Toexplaintheimportanceofenvironmentalprotection.D.Toreviewarecentlyreleasedmovie.2.Accordingtothepassage,whatisthepurposeofthenewpolicy?A.Toreducetrafficcongestion.B.Toimprovepublichealth.C.Toincreasegovernmentrevenue.D.Toprotectthelocaleconomy.3.Inthepassage,theauthormentionsthatthenewprogramisaresultof______.A.technologicaladvancementsB.increasedpublicdemandC.governmentregulationsD.financialsupportfrombusinesses4.WhichofthefollowingstatementsisNOTmentionedinthepassage?A.Theprogramhasbeensuccessfulinothercities.B.Theprogramhasreceivedsupportfromlocalresidents.C.Theprogramisexpectedtostartnextyear.D.Theprogramwillbefundedthegovernment.5.Whatistheauthor'sattitudetowardsthenewprogram?A.SupportiveB.NeutralC.SkepticalD.Critical二、判斷題（每題1分，共5分）6.Thepassagemainlydiscussesthebenefitsofanewtechnology.()7.Thenewpolicyaimstoreduceairpollutioninthecity.()8.Theauthorbelievesthatthenewprogramwillfacemanychallenges.()9.Theprogramisexpectedtostartinthenextfewmonths.()10.Theprogramhasreceivedsupportfromlocalbusinesses.()三、填空題（每題1分，共5分）11.Thenewpolicyisdesignedto________.12.Theauthormentionsthattheprogramisbasedon________.13.Oneofthechallengesofthenewprogramis________.14.Theprogramisexpectedto________inthenextfewyears.15.Theauthor'sattitudetowardsthenewprogramis________.四、簡答題（每題2分，共10分）16.Whatisthemainpurposeofthenewpolicymentionedinthepassage?17.Describeoneofthebenefitsofthenewprogrammentionedtheauthor.18.Accordingtothepassage,whatisoneofthechallengesfacedthenewprogram?19.Whydoestheauthorbelievethatthenewprogramwillbesuccessful?20.Explaintheauthor'sattitudetowardsthenewprogram.五、應用題（每題2分，共10分）21.Imagineyouarearesidentofthecitymentionedinthepassage.Writealettertothemayorexpressingyoursupportforthenewprogram.22.Youareajournalistwritinganarticleaboutthenewprogram.Writeanintroductionparagraphforyourarticle.23.Thecitygovernmentisholdingapublicmeetingtodiscussthenewprogram.Youareamemberofthepublicwhosupportstheprogram.Prepareashortspeechtopresentatthemeeting.24.Youareamemberofthecitycouncil.Writeamotionproposingtheimplementationofthenewprogram.25.Youarearesearcherstudyingtheimpactofthenewprogram.Writearesearchquestionthatyouwouldliketoinvestigate.六、分析題（每題5分，共10分）26.Analyzetheargumentspresentedtheauthorinsupportofthenewprogram.Aretheargumentsconvincing?Whyorwhynot?27.Evaluatethepotentialimpactofthenewprogramonthecity.Whatarethepossiblepositiveandnegativeconsequences?七、實踐操作題（每題5分，共10分）28.Createaposterpromotingthenewprogram.Includekeyinformationandpersuasivemessages.29.Designasurveytogatherpublicopinionaboutthenewprogram.Includequestionsthatcoverdifferentaspectsoftheprogram.八、專業(yè)設計題（每題2分，共10分）30.Designamarketingstrategyforanewproductlaunch,includingtargetmarket,promotionalchannels,andkeymessages.31.Createalayoutforamultipagewebsite,includingahomepage,aboutuspage,andproductpage,withaconsistentdesigntheme.32.Developaconceptforamobileappthathelpsusersmanagetheirpersonalfinances,includingkeyfeaturesanduserinterfacedesign.33.Planasocialmediacampaignforanonprofitorganization,includingplatformchoice,contentstrategy,andengagementtactics.34.Designalogoandbrandingmaterialsforanewcoffeeshop,includingacolorscheme,typography,andimagery.九、概念解釋題（每題2分，共10分）35.Explaintheconceptof"brandloyalty"andhowitcanbedevelopedandmaintained.36.Define"searchengineoptimization"(SEO)anddiscussitsimportanceforonlinebusinesses.37.Describethe"customerjourney"andhowitcanbeusedtoimprovemarketingstrategies.38.Explaintheconceptof"bigdata"andhowitcanbeutilizedinmarketingresearch.39.Define"userexperience"(UX)designanddiscussitssignificanceinwebsiteandappdevelopment.十、思考題（每題2分，共10分）40.Reflectontheimpactofsocialmediaonconsumerbehavior.Howhasitchangedthewaybusinessesmarkettheirproducts?41.Considertheethicalimplicationsoftargetedadvertising.Arethereanyconcernsthatbusinessesshouldaddress?43.Analyzetheadvantagesanddisadvantagesofusingcelebrityendorsementsinadvertisingcampaigns.44.Discussthepotentialchallengesandopportunitiesofmarketinginaglobalizedeconomy.十一、社會擴展題（每題3分，共15分）45.Analyzearecentmarketingcampaignawellknownbrand.Evaluateitseffectivenessandsuggestimprovements.47.Explorethepotentialapplicationsofvirtualreality(VR)oraugmentedreality(AR)inmarketing.Provideexamplesofhowbusinessescouldutilizethesetechnologies.48.Evaluatetheimpactofmobiledevicesonconsumerbehaviorandmarketingstrategies.Howshouldbusinessesadapttothistrend?49.Discusstheroleofinfluencermarketingintoday'sdigitallandscape.Howcanbusinesseseffectivelycollaboratewithinfluencerstopromotetheirproducts?一、選擇題答案1.B2.D3.A4.C5.B二、判斷題答案6.True7.False8.True9.False10.True三、填空題答案11.consumerbehavior12.targetmarket13.branding14.promotionalmix15.marketresearch四、簡答題答案17.SWOTanalysisisatoolusedtoidentifytheStrengths,Weaknesses,Opportunities,andThreatsofabusinessorproduct.Thishelpsinmakinginformeddecisionsanddevelopingstrategies.19.Brandloyaltyisthetendencyofconsumerstoconsistentlypurchaseproductsorservicesfromthesamebrandovertime.Itisinfluencedfactorslikecustomersatisfaction,brandreputation,andproductquality.五、應用題答案六、分析題答案26.Theimpactofsocialmediaonconsumerbehaviorincludesincreasedproductawareness,influenceonpurchasingdecisions,andtheabilityforconsumerstosharefeedbackandreviews.Businessesshouldleveragesocialmediaplatformstoengagewithconsumersandbuildbrandreputation.七、實踐操作題答案28.Seeattachedposterdesign.29.Seeattachedsurveydesign.1.市場營銷基礎：包括市場營銷的概念、市場營銷的過程、市場營銷的哲學和市場營銷的管理。這些知識點是市場營銷的核心，幫助學生理解市場營銷的基本原理和方法。2.市場營銷環(huán)境：涉及宏觀環(huán)境和微觀環(huán)境，以及市場營銷環(huán)境分析。這些知識點幫助學生理解市場營銷活動所面臨的外部環(huán)境和內部環(huán)境，以及如何分析這些環(huán)境因素。3.消費者行為：包括消費者購買決策過程、影響消費者行為的因素、消費者購買行為類型和消費者市場。這些知識點幫助學生理解消費者的購買行為和心理，以及如何根據消費者行為制定營銷策略。4.市場細分與目標市場選擇：涉及市場細分、目標市場選擇和市場定位。這些知識點幫助學生理解如何將市場劃分為不同的細分市場，選擇最有潛力的目標市場，并進行市場定位。5.產品策略：包括產品整體概念、產品組合策略、產品生命周期策略和新產品開發(fā)策略。這些知識點幫助學生理解如何管理產品組合，以及如何根據產品生命周期的不同階段制定相應的營銷策略。6.價格策略：涉及影響定價的因素、定價目標、定價方法以及價格調整策略。這些知識點幫助學生理解如何確定產品的價格，以及如何根據市場變化調整價格策略。7.分銷策略：包括分銷渠道的概念和類型、分銷渠道的選擇和管理、批發(fā)和零售以及物流管理。這些知識點幫助學生理解如何選擇和管理分銷渠道，以及如何優(yōu)化物流管理。各題型所考察學生的知識點詳解及示例：1.選擇題：主要考察學生對市場營銷基礎知識的理解和記憶，例如市場營銷的概念、市場營銷的過程、市場營銷的哲學等。示