國際市場營銷學(xué)智慧樹知到答案章節(jié)測試2023年青島黃海學(xué)院

第一章測試Theuncontrollablefactorsaffectinginternationalmarketingarelimitedtopoliticalforces,economicclimate,andcompetitivestructure.

A:錯

B:對

答案:AThebusinessactivitiesofinternationalmarketersarenotaffectedbycompetitionintheirdomesticmarket.

A:對

B:錯

答案:BWithrespecttotheenvironmentinwhichabusinessoperates,factorssuchascompetition,politicalandlegalforces,economicclimate,wouldallbeclassifiedas:

A:Leveloftechnology

Leveloftechnology

controllableelements

B:demographicelements

C:uncontrollableelements

D:predicatableelements

答案:C_____isanunconsciousreferencetoone’sownculturalvalues,experiences,andknowledgeasabasisfordecisions.

A:Nativism

B:Self-referencecriterion

C:Segreation

D:Holism

答案:BWhichofthefollowingiscloselyrelatedtotheself-referencecriterion?

A:Differentiation

B:Marketingmypoia

C:Multiculturalism

D:Ethnocentrism

答案:D第二章測試Geographicallocationplaysapartinaccessto

A:economics

B:markets

C:politics

D:people

答案:BWhichofthefollowingargumentsregardingtheneedforprotectionismisrecognizedbyeconomistsasvalid?

A:Protectionofaninfantindustry

B:

Conservationofnaturalresources

C:Encouragementofcapitalaccumulation

D:Needtokeepmoneyathome

答案:AThePrinciplesofTheBeltandRoadareincluding

A:TheBeltandRoadInitiativeisinlinewiththepurposesandprinciplesoftheUNCharter

B:TheInitiativeisharmoniousandinclusive

C:

TheInitiativefollowsmarketoperation

D:TheInitiativeisopenforcooperation

答案:ABCDCountriesalongtheBeltandRoadhavetheirownresourceadvantagesandtheireconomiesaremutuallycomplementary.

A:對

B:錯

答案:AClimateisoneofthemostimportantfactorsindevelopmentisgeography.

A:對

B:錯

答案:A第三章測試Withwhichofthefollowingwouldthephrase“BuyAmerican”bemostcloselyassociated?

A:Nationalism

B:Communism

C:Mercantilism

D:Socialism

答案:ACivilorcodelawwasderivedfromthe_____.

A:Englishlaw

B:Economiclaw

C:Persianlaw

D:Romanlaw

答案:DTheresponsibilityofdeterminingifalicenseisrequiredrestswiththe_____.

A:U.S.Customsdepartment

B:Theregulatorybodyoftheindustry

C:exporter

D:DepartmentofCommerceoftheexportingnation

答案:CSovereigntyreferstoboththepowersexercisedbyastateinrelationtoothercountriesandthesupremepowersexercisedoveritsownmembers.

A:對

B:錯

答案:ATheformoflawfoundintheUnitedStatesandEnglandisclassifiedascivilorcodelaw.

A:對

B:錯

答案:B第四章測試WhichofthefollowingsourcesofenergyhasagreateremphasisinNorthAmerica?

A:Coal

B:Naturalgas

C:Animalwastes

D:Oil

E:Wood

答案:DWhichofthefollowingistruewithrespecttothedynamicsofglobalpopulationtrends?

A:Changesinthedistributionofpopulationamongtheworld’scountriesmayfailtoinfluencedemand.

B:Thedemandforgoodsworldwidemayhavenoeffectonmigrationpatterns.

C:Theglobalfinancialcrisishascausedmigrationfromruraltourbanareaswithincountries.

D:Economicgrowthforecastsandassumptionsaboutfertilityratesareindependentofeachother.

E:Theexistenceofsheernumbersofpeopleissignificantinappraisingpotentialconsumermarkets.

答案:EWhichofthefollowingcommoditiesdominatedthetradebetweenBritainandChinaduringtheearly1800s?

A:Mother-of-pearl

B:Porcelain

C:Tea

D:Silk

E:Bamboo

答案:CWhenmarketersintroduceaninnovativeproductoridea,theyactasagentsofchange.

A:錯

B:對

答案:BAscountriesmovefromagriculturaltoindustrialtoserviceseconomies,birthratesincrease.

A:對

B:錯

答案:B第五章測試Marketingresearchisageneralnoneconomicreviewofconditionsaffectingthemarketingdivision’sbusiness.

A:對

B:錯

答案:BDecenteringisahybridof_____translation.

A:linear

B:back

C:parallel

D:simulataneous

答案:BIn

foreignmarkets,itisbesttoaccepttheinformationatfacevaluebecauseverifyinginformationinforeignmarketsisextremelyexpensive.

A:對

B:錯

答案:BWhichofthefollowingtypesofsamplesshouldbeusedwhendetailedandaccurateinformationisnotavailableforasamplinguniverse?

A:Aclustersample

B:Aderivatizedsample

C:Aconveniencesample

D:Asystematizedsample

答案:CenGrissomhasdecidedtouseinformationcollectedbytheU.S.governmentinhisupcomingresearchprojectonculturaltrends.Thisisanexampleofusinga_____datasource.

A:referential

B:derived

C:parallel

D:sencondary

答案:D第六章測試KFCsellsYoutiao,akindofChinesedoughnut,atitsoutletsinChina.TheYoutiaoisconsideredanimportantpartofaChinesebreakfastmenu.Inmarketingterms,KFCispracticinga_____strategy.

A:positioning

B:segmentation

C:localization

D:indigenous

答案:CWhichofthefollowingistrueaboutstrategicplanning?

A:Itdealswiththetacticalissuesofmarketing

B:Itincorporatesgeneralizedgoalsfortheenterpriseasawhole

C:Itisconductedatthehighestlevelsofmanagement

D:Itaddressesmarketingandadvertisingquestions

答案:CWhichoftheseaspectsofinternationalmarketingisanalyzedinPhase1oftheinternationalplanningprocess?

A:Companycharacter

B:Productadaptation

C:Situationanalysis

D:Advertising

答案:AThefirstphaseoftheinternationalplanningprocessistoadaptthemarketingmixtotargetmarkets.

A:對

B:錯

答案:BIncorrectdecisionstakeninPhase2oftheinternationalplanningprocessleadtoproductsinappropriatefortheintendedmarketorcostlymistakesinpricing,advertising,andpromotion.

A:錯

B:對

答案:B第七章測試Globalcompetitionhasputmorepowerinthehandsoftheseller.

A:錯

B:對

答案:AConsumerperceptionsofaqualityproductoftenhavemoretodowithmarket-perceivedqualitythanperformancequality.

A:對

B:錯

答案:AThedecisiontostandardizeoradaptaproductiscrucialindeliveringquality.

A:錯

B:對

答案:BWhichofthefollowingisthemostimportantcriterionforconsumerswhilepurchasingproducts?

A:Appearance

B:Service

C:Size

D:Quality

E:Technology

答案:DWhatarethetwodimensionsthathelpindefiningthequalityofaproductofquality?

A:Productqualityandprocessquality

B:Actualqualityandassumedquality.

C:Absolutequalityandrelativequality.

D:Market-perceivedqualityandperformancequality.

E:Productqualityandservicequality.

答案:D第八章測試Thedistributionprocessincludespromotionofgoodsandservicesbysellersandresellers.

A:錯

B:對

答案:AAstraditionalchannelstructuresarechanging,importersandretailersarealsobecominginvolvedinnewproductdevelopment.

A:對

B:錯

答案:AChannelsofdistributionoftenposelongevityproblems.

A:錯

B:對

答案:BWhichofthefollowingdistributionstructuresisalsoknownasatraditionaldistributionstructure?

A:Service-oriented

B:Import-oriented

C:Export-oriented

D:Manufacturer-oriented

答案:B_____isoftentheapproachofchoiceinmarketswithinsufficientorunderdevelopeddistributionsystems.

A:DirectMarketing

B:Internetselling

C:Adiscounthouse

D:Abigwholesalestore

答案:A第九章測試Salespromotionsaremarketingactivitiesthatstimulateconsumerpurchasesandimproveretailerormiddlemeneffectivenessandcooperation.

A:對

B:錯

答案:AContests,sweepstakes,sponsorshipofspecialeventssuchasconcertsaretechniquesusedformaintainingandimprovingpublicrelations.

A:錯

B:對

答案:ADifferentculturesoftenseekthesamevalueorbenefitsfromtheprimaryfunctionofaproduct.

A:錯

B:對

答案:B

IntegratedmarketingcommunicationsarecomposedofallofthefollowingEXCEPT:

A:advertising

B:politicalrallying

C:tradeshows

D:publicrelations

E:salespromotions

答案:B_____areshort-termeffortsdirectedtotheconsumerorretailertoachievesuchspecificobjectivesasconsumerproducttrialorimmediatepurchase.

A:Publicrelations

B:Advertising

C:Directselling

D:Tradeshows

E:

Salespromotion

答案:E第十章測試Settingtherightpriceforaproductcanbethekeytosuccessorfailureintheinternationalmarketplace.

A:錯

B:對

答案:BEliminatingcostlyfunctionalfeaturesorloweringoverallproductqualityca