西餐門(mén)店餐廳快捷運(yùn)營(yíng)店員管理 餐飲門(mén)店開(kāi)店籌備資料 肯德基公司介紹及管理模式(英文)

1、KFC company belongs to the worlds largest catering group, with more than one hundred countries including distribution in the area, and nearly three thousand chain.Yums global food groupKFC restaurantsPizza hutTaco Bell Group organizational chartHistory and Sign of KFC In recognition of his contribut

2、ion to his home, Kentucky gave him the honorary title of Colonel Sanders. Colonel Sanders a suit, gray-haired and bearded image of the goat has became an international brand.which is the best symbol of KFC. KFCs valuesOur mission Our expectationOur beliefOur work attitudeKFC enterprise cultureServic

3、e and the pursuit of excellenceAttention and perfect service qualityPositive, encouraging.“Restaurant manager first”Work, to excellenceMain business strategy Become more brand integration, the leaderIn a restaurant, let consumer can enjoy two gourmet brand and more choices Main business strategy dev

4、elopmentMode of operationFast-food chain formIndustrialized productionStandardized productsEmployee localizationRaw materials are importedProvide condiment and beverage supplier directlyFried chicken burger and fries and in-store processingA new kind of food per monthWith the customer satisfaction a

5、s the center value chain management1、Obviously, the target market2 、cooking chicken expert“3、Customer as the center of marketingObjectives: biggerIn China and other developing countries is the income in the upper level of the people.1、Target market positioning: obviouslyPartition typeSevere consumer

6、sModerate consumersMild consumersTime toVisit once every weekVisit a monthlyVisit once every six monthsInvestigation shows that currently severe consumers have occupied 30% 40%, which constitute the main target market.According to the table: lead into consumersTable: target market analysis customer

7、group2、Product positioning: cooking chicken expert.3、Marketing positioning: customer as the centreKFC store location： The center of the cityGeneral tight get large storesObjective: to better for the consumer groups. Avoid Chinese fast food1、Win-win franchise mode2、Effective business planning and dec

8、ision-making level of two ShenPiZhi location (local companies and headquarters)“know-how”P(pán)rinciple: strive to gather in most places near the guest and the shopTips: location must consider when people will be caught competitorsWin-win franchise modeEmployee grow ladderPart-time employeesFormal employ

9、eeTrainee attendant Assistant internship for 2 monthsOn each stage has a very complete training Assistant managerThe store manager Asthe newaddascending fasterCompany human resource managementMain incentive system and measures2、the company sales and management of restaurant title examination require

10、ments. Testing1、A senior staff, the company to formulate annual performance assessment system of gold award 3、“Business champion challenge.”supplierIndividual performanceKFCemployeesCooperation manufacturerCooperative joint ventures partnersOverall performanceMore thanRapid growth opportunitiesMore

11、competitive in the marketGuiding vision consensusCompanies operating in the production chainProduct safety and health managementSuppliers safety and health management:Strict request all suppliers to fowl-run and plant managementIn every link in any infection may prevent comprehensively,For suppliers

12、 are required by local animal quarantine department issued by the animal products thereof out of quarantine certificate and animals and animal products vehicle disinfection proofRestaurants operating health management:Request for restaurant dining times daily facilities and equipment of all cleaning

13、 and disinfection,To strengthen staff personal health and hygiene management,The storage of raw materials strict safety and health management,From that KFC restaurants operating on product safety.KFC with suppliers of strategic cooperative partnership1、Supplier of localization2、Supplier evaluation s

14、ystem of the star3、Suppliers supporting trainingIncludes four aspects:The enterprise value chain of optimization, unobstructed of supply chain managementWin-win chain management of customer satisfaction, chainKFC chain operation of strategicStructure:Value-chain strategic management：1、Global unified

15、 management policies：CHAMPS and McDonalds, KFC CQSV , also have CHAMPS, the operating principle, CHAMPS is not only the value of all activities, and McDonalds more comprehensive, more than consumer orientation.2、To increase as the core of strategy: aim high growth markets, preemptive, speed expansio

16、n3、Make full use of synergy: more brand portfolio Production of raw materials procurement and distribution unified coordination Marketing cooperative stores sharing, cross selling and joint promotions Financial synergy funds balance expenditure Talent across the brand of collaborative4、The human res

17、ources development: Cultural orientation and training systemCompany annual meeting, each management department within the group with partners, vendors and mutual cooperation and the future direction of development are discussed, the exchange of experience, make each other to strengthen the communica

18、tion, promote enterprise cohesive force, and the pursuit of excellence.Between partners and suppliers of interactionKFC in China KFCs development in ChinaThe growth in Chinas KFC restaurantsKFC Chinas chain effectIn China, 16 years in the city has been opened 1,000 230 stores,Product raw materials from mainland China 100%Hundreds of millions of dollars annually purchasesKFC established in mainland China with 480 enterprises supplier network