Lecture9廣告文本的翻譯二

“航空牌”人造皮革箱用料上乘，做工精細(xì)，款式新穎，價格合理，規(guī)格齊全，歡迎選購。“Aviation”ArtificialLeatherSuitcaseSelectedmaterials,fineworkmanship,moderndesigns,reasonableprice,variousspecifications.Orderwelcome.,Practice,simpleandshortsentence,ellipticalsentence,imperativesentence,interrogativesentence,Impossibleisnothing!AdidasAdiamondlastsforever.DeBierresThinksmall.-W,Attheheartofimage.NikonBeautyoutside,Beastinside.MacImaginationatwork.GE,Dontbeevil.GoogleSavemoney.Livebetter-WalmartLetyourfingersdothewalking.-YellowPages,Haveyoumetlifetoday?-MetropolitanLifeInsuranceDoessheordoesntshe?Clairol,AdvertisingLanguage-Syntax,Moresunandairforyoursonandheir.Trustus.Over5000earsofexperience.Fromsharpminds,comeSharpproducts.Adealwithusmeansagooddealtoyou.藥材好，藥才好。,pun,parallelism,Nobusinesstoosmall,noproblemtoobig.（IBM）CometoMarlborocountry.Cometowheretheflavoris.（Marlboro）你不理財，財不理你。TakeToshiba,taketheworld.（Toshiba）,AdvertisingLanguage-Rhetoric,Spendadime,Saveyoutime.Weintegrate,youcommunicate.-MitsubishiElectricGrace,space,pace.-Jaguar要想皮膚好，早晚用大寶。,rhyme,Featherwater,lightasafeather.牛奶香濃，絲般感受。Poetryinmotion,dancingclosetome.-ToyotaGivemeGreenWorld,orgivemeyesterday.Notallcarsarecreatedequal.,parody,simile,personification,標(biāo)語體廣告slogana.直譯一切皆有可能。（李寧服飾）擁有完美肌膚的秘訣。（丁家宜）Goodtothelastdrop.MaxwellHouseCoffeeThetasteisgreat.(Nestle),廣告英語的文體特點及翻譯,Anythingispossible.,Thesecretforperfectskin.,滴滴香濃，意猶未盡。,味道好極了。,標(biāo)語體廣告sloganb.意譯國酒茅臺，相伴輝煌。運動休閑，我行我速。（CBA運動休閑）鶴舞白沙，我心飛揚（白沙集團(tuán)）我有我品質(zhì)（龍的牌真空吸塵器）IntelInside.IntelPentiumKidscantwait.Apple/Macintosh:,廣告英語的文體特點及翻譯,Goodandvigorousspirit.,Gomyownway.,Flyhigher.,Whatwedo,wedowell.,英特爾奔騰給電腦一顆奔騰的“芯”。,不嘗不知道，蘋果真奇妙。,標(biāo)語體廣告sloganc.仿譯愛您一輩子（綠世界化妝品）中原之行哪里去？鄭州亞細(xì)亞。（亞細(xì)亞商場）隨身攜帶，有備無患；隨身攜帶，有驚無險。（速效救心丸）,廣告英語的文體特點及翻譯,Lovemetender,lovemetrue.,WhileinZhengzhou,doastheZhengzhounesedo-GoshoppingintheAsianSupermarket.,Afriendinneedisafriendindeed.,陳述體廣告narrative“雪蓮”牌羊絨衫北京生產(chǎn)的”雪蓮”牌羊絨衫，系選用優(yōu)質(zhì)的山羊絨作原料制成。本品具有色澤鮮艷、手感柔滑、穿著舒適、輕,軟,暖等特點，由于該產(chǎn)品品質(zhì)優(yōu)良、做工精細(xì)、花型、款式新穎、尺碼齊全，受到過外消費者的熱烈歡迎。,廣告英語的文體特點及翻譯,“SnowLotus”CashmereSweaters“SnowLotus”CashmereSweatersfromBeijingaremadefromsuperiorChineseCashmerefibre.,Theyarelustrousincolour,supple,light,warmandcomfortabletowear.,Owingtotheirfinequality,excellentworkmanship,noveldesignsandstyles,andcompletesizerange,theyhavegainedpopularityfromconsumersabroad.,證言體廣告testimonyadvertising以前我的頭發(fā)干枯，粗糙，難以梳理，自從用了潘婷營養(yǎng)洗發(fā)露，頭發(fā)變得健康，亮澤。因為潘婷營養(yǎng)洗發(fā)露含有獨特的維他命原，能由發(fā)根滲透到發(fā)尖，其全新改良配方，能加倍保護(hù)頭發(fā)，免受損害，令頭發(fā)分外健康，加倍亮澤。,廣告英語的文體特點及翻譯,Myhairwasdry,coarseandunmanageable.,ButfromthetimeIbegantousePantenePro-VTreatmentShampoo,ithasbecomehealthyandshiny.,ThisisbecausePantenePro-VtreatmentShampoocontainsuniqueProVB5,whichdeeplypenetratesyourhairfromroottotip.Itsnewimprovedformulagivesyourhairextraprotectionagainstdamage,leavingithealthierandshiner.,描寫體廣告descriptiveadvertising歡迎到青島來這里有美麗的風(fēng)景，激動人心的奇觀，一流的設(shè)施，高效的服務(wù)你可以在美麗的沙灘上，金色的陽光里，恣情嬉戲，盡情享受,廣告英語的文體特點及翻譯,WelcometoQingdaoHereyouwillseebeautifulscenes,breathtakingwonders,First-classfacilitiesandefficientservices.,Youcanbask,indulge,andluxuriateonthebeautifulbeaches,andinthegoldensunshine.,招聘、求職、招標(biāo)類廣告聘請秘書要求女性，兩年相關(guān)經(jīng)驗，打字準(zhǔn)確，英語口語流利，熟悉下列計算機(jī)語言：WordStar,Lotus,dBASE,Multimedia。我們將為錄用者提供優(yōu)厚的薪水、五天工作及醫(yī)療保險。有意者請將申請連同個人簡歷、工資要求、聯(lián)系電話及近照一張寄至廣州8152信箱。,廣告英語的文體特點及翻譯,WantedAfemalesecretary.2yearsrelevantexperience.Accuratetyping.GoodcommandofspokenEnglish.Goodknowledgeofcomputer:WordStar,Lotus,dBASEandMultimedia.,Weofferattractivesalary,5dayswork,andmedicalinsurancefortherightcandidates.Interestedpartiespleaseapplywithfullresume,expectedsalary,contacttel.No.andrecentphototoBox8152Guangzhou.,招聘、求職、招標(biāo)類廣告求職啟事工程師，大學(xué)畢業(yè)，男，34歲，擅長機(jī)械和電氣工程。需在本市尋求職務(wù)?；匦耪埣谋臼械?65號信箱。,廣告英語的文體特點及翻譯,SeekingPositionEngineer,universitygraduate,male,age34,specializedinmechanicalandelectrical,requirespositioninthiscity.LocalP.O.Box365.,Ifyoudrive,dontdrink;Ifyoudrink,dontdrive.Thieveslovecrowds;watchyourwallet,bag,andcamera.桂林山水甲天下。Eastorwest,Guilinlandscapeisbest.ThesceneryofGuilinisworld-renowned.Bywater,bymountains,mostlovely,Guilin!Bywater,bymountains,earthsfairest,Guilin!Guilinswaterandmountainscaptivatetheworld。Guilinssceneryisbestamongallunderheaven.食在廣州。Finestfood,mostattractivesurroundings,andfriendlydisposition.,注意事項,嚴(yán)禁酒后駕車。,謹(jǐn)防扒手。,Eastorwest,theGuangzhoucuisineisbest.,風(fēng)味獨特，環(huán)境幽雅，服務(wù)周到。,Consolidation,Sec4,Sec3,Sec2,Sec1,Sec8,Sec6,返回,以下是廣告中常出現(xiàn)的詞語，請把它們語翻譯成漢語。,（1）solicityourkindpatronage（2）full12monthsunconditionalserviceguarantee（3）noveldesign（4）topquality&cheapprice（5）buyonwholesale（6）retailprice（7）bestseller,惠承光顧,_,保修一年,_,設(shè)計新穎,物美價廉,批發(fā)價,零售價,暢銷貨,_,_,_,_,_,