新編劍橋商務(wù)英語(yǔ)

Module111/5011.1EthicaleconomicsReading:Coffeenomics1Vocabulary:Financialandtradeterms2Speaking:Theeconomicsofyourcountry3Grammar:Articles4Listening:Fairtrade5Speaking:Givingreasonsandbenefits62/5011.1Keywordsandexpressionseconomicsn.經(jīng)濟(jì)學(xué)，經(jīng)濟(jì)情況，經(jīng)濟(jì)原因visualaids

視覺教具，視覺設(shè)備deluxeadj.高級(jí)，豪華，奢侈cappuccinon.卡布其諾咖啡（加牛奶或奶油用蒸汽加熱煮出來濃咖啡）caffein(e)n.咖啡因addictionn.癖好，癮disparityn.懸殊，差異charitiesn.慈善團(tuán)體，善舉coffeeshopchains

連鎖咖啡店，連鎖咖啡屋grossdomesticsproduct

(GDP)

國(guó)內(nèi)生產(chǎn)總值staplecrop

主要作物mark-up

漲價(jià)，標(biāo)高售價(jià)3/50importern.進(jìn)口商servicecharge

服務(wù)費(fèi)exportsn.出口產(chǎn)品outgoingsn.(復(fù))支出，開銷precinctn.區(qū)域，管轄區(qū)，分區(qū)staffingcost

勞工成本，雇工開支overheadsn.企業(yè)普通管理費(fèi)用，日常開支factorvt.把..作為原因計(jì)入(in)，把..作為原因排除(out)break-even

收支平衡，盈虧平衡addedcost

附加成本irrespectiveadj.不考慮，不問，不顧marketrates

市場(chǎng)價(jià)格4/50middlemann.中間商certificationn.認(rèn)證marketinginitiative

營(yíng)銷倡議schemen.計(jì)劃certifiedadj.證實(shí)合格，特有證件internationalcertificationmark

國(guó)際認(rèn)證標(biāo)志catalystn.催化劑，刺激原因agriculturalcommodity

農(nóng)產(chǎn)品minimumguaranteedprice

最低確保價(jià)socialconscience

社會(huì)道德心，社會(huì)責(zé)任感專有名詞Scandinavia

斯堪納維亞5/50相關(guān)背景知識(shí)什么是道德經(jīng)濟(jì)學(xué)？

所謂道德經(jīng)濟(jì)學(xué)，與商業(yè)社會(huì)中效率與公平、發(fā)展與代價(jià)、經(jīng)濟(jì)與道德、自由與公平關(guān)系問題相關(guān)。盡管有些國(guó)家經(jīng)濟(jì)高速增加，但生態(tài)環(huán)境卻急劇惡化。有些經(jīng)濟(jì)高增加國(guó)家污染超標(biāo)，出現(xiàn)高濃度煙霧、酸雨、河湖污染，以及嚴(yán)重森林砍伐和荒漠?dāng)U大癥狀。這和相關(guān)企業(yè)和政府追求片面經(jīng)濟(jì)增加有相當(dāng)大關(guān)系。據(jù)世界銀行預(yù)計(jì)，亞洲有些國(guó)家相當(dāng)高百分比城市中，空氣污染水平是世界衛(wèi)生組織推薦水平5倍。污染性增加經(jīng)濟(jì)代價(jià)非常巨大，難以計(jì)算。另外，作為生產(chǎn)者農(nóng)民也未在商品價(jià)格中得到應(yīng)有賠償份額。無(wú)可否定，經(jīng)濟(jì)發(fā)展必須受到法律和道德監(jiān)督和制約，企業(yè)必須促進(jìn)教育發(fā)展等社會(huì)行為?！熬雍秘?cái)，取之有道”—這句話反應(yīng)了合理化或道德化經(jīng)濟(jì)學(xué)最原始道理。有教授呼吁，在發(fā)展市場(chǎng)經(jīng)濟(jì)和建設(shè)創(chuàng)新型國(guó)家過程中，應(yīng)愛護(hù)環(huán)境，保障生產(chǎn)者權(quán)利，任何非法、非道德“掠奪”致富都是對(duì)社會(huì)發(fā)展妨礙。6/501.Thetwophotosbelowshowthebeginningandtheendoftheprocessofmakingcoffee.Workinpairs.Howmanystagescanyouthinkofinbetweentocompletetheprocess??coffeegrown-coffeepicked-coffeetransported-coffeepacked-coffeesoldandshipped-coffeesoldontoshops-coffeeboughtanddrunk7/502.Writeinthecorrectletter,A-F,forthemissingsentencestocompletethetext.Thereisoneextrasentence.A.Thisprocessaloneaddsatleast50%toitsprice.B.Here,coffeeproductionisthestaplecropformanymillionsofgrowers.C.TheonlybitcontrolledintheFairtradesystemisthepriceafarmerispaidforproduce.D.Coffeeisthesecondmosttradedcommodityintheworldafteroil.E.Itguaranteestopaygrowersafixedproportionfortheircoffee,whichisabovestandardmarketrates.F.Localcounciltaxesaddanother￡25,000tothat.Coffeenomics:thetruecostofourcaffeineaddictionThenexttimeyouhandover￡3foryourdeluxecappuccino,askyourselfhowmuchtheroastedbeansthatwentintothatcupreallycost.Foryouraveragecupofcoffee,theproducerreceivesroughly10p–that’sabout3.5%.ThisdisparityiscausingincreasingconcernamongsomecharitieswhobelievethattheexcessiveprofitsofcoffeeshopchainscomeattheexpenseofvulnerablecoffeeproducersincountrieslikeEthiopia,KenyaorLatinAmerica.(1)___________.Forexample,inEthiopiaalone,15millionpeopledependonB8/50thecoffeetrade,whichconstitutesaround50%ofthecountry’sgrossdomesticproduct(GDP)and90%ofitsexports.Theaveragewagepaidtolaborerswhopickthebeansandworkonfarmsisabout50paday.Sowheredotheaddedcostscomefrom?Accordingtoexperts,bythetimeitisconsumedbyusinourhomesorinacoffeeshop,thebeanmayactuallychangehandsupto150times,eachtimefacingamark-upasitistransported,roasted,packagedandsold.(2)___________.Thenanother10%inexportcostswithfreightandinsurancebeforeanimportertakesover.Finally,itissoldtousinacoffeeshop–andrunningacoffeeshopisnotcheap.Forexample,takeyourtypicalcoffeeshopinashoppingprecinct,seating75insideand50outside.Therentis￡20,000ayear.(3)__________.Inotherwords,evenbeforeaddingstaffingcostsandoverheads,settingasideanamountforredecorationandmaintenanceontheproperty,thisparticularcoffeeshopneedstosellaminimumA.Thisprocessaloneaddsatleast50%toitsprice.B.Here,coffeeproductionisthestaplecropformanymillionsofgrowers.C.TheonlybitcontrolledintheFairtradesystemisthepriceafarmerispaidforproduce.D.Coffeeisthesecondmosttradedcommodityintheworldafteroil.E.Itguaranteestopaygrowersafixedproportionfortheircoffee,whichisabovestandardmarketrates.F.Localcounciltaxesaddanother￡25,000tothat.AF9/50of50,000coffeesayear,or200coffeesaday.Factorintheseadditionalcostsandweareprobablytalkingaboutabreak-eventotalof400coffeesaday.However,irrespectiveofhowmuchweenduppayingorthereasonswhy,therealityisthatgrowersthemselvesseeonlyatinyproportionofthatamount.OrganizationslikeFairtradedotrytomakeadifference.(4)___________.Forexample,afarmersellingapoundofFairtradeArabicacoffeeispaid$1.26comparedtotheworldmarketpriceof$1.10apound.TheFairtradepricealsoincludes5￠whichisinvestedbackintocommunityprojects.ManyshopsandcoffeebarsdonowofferFairtradecoffeetocustomersalongsidetheirstandardoffering,butnotallofthatinflatedpricegoestothegrower.(5)_________.Afterthat,mark-upsaredeterminedbytheretailersandmiddlemen.Thatsaid,atleastFairtradeisonesmallstepthatdoeshelpfarmersaroundtheworldgetabetterpricefortheirproducts.A.Thisprocessaloneaddsatleast50%toitsprice.B.Here,coffeeproductionisthestaplecropformanymillionsofgrowers.C.TheonlybitcontrolledintheFairtradesystemisthepriceafarmerispaidforproduce.D.Coffeeisthesecondmosttradedcommodityintheworldafteroil.E.Itguaranteestopaygrowersafixedproportionfortheircoffee,whichisabovestandardmarketrates.F.Localcounciltaxesaddanother￡25,000tothat.CE10/503.Thesefourvisualaidsrefertotheeconomicsofthecoffeetrade.Readthearticleaboveandwriteinthemissingfactsandfiguresinthesevisualaids.￡3Only(1)__________goestothegrower.EXPORTS10%=OTHER90%=(7)_____10p(pence)coffee11/50CoffeeShopOutgoingsSalaries￡115,000(5)___________￡65,000(6)_____________￡20,000Overheads￡80,500Keyfacts:Ethiopia(2)____________millionpeopleincoffeetrade(3)____________%ofGDP(4)____________pence=alaborer’spayperday155050rentservicecharge1.2612/50Vocabulary:FinancialandtradetermsMatchthesedefinitionstothewordsinboldinthearticle.1.Peoplewhohandlegoodsbetweentheproducerandtheretailer.__________2.Alargedifference(inprice,forexample).__________3.Beboughtandsold._____________4.Costofheating,lightingandelectricity.___________5.Takeitemsintoaccounttocalculatecosts.__________6.Theamountneededtopaycostsbeforeprofit.________________7.Theamountaddedtotheproductwhenitissold._________8.Goodswhicharetransportedbyships,planes,lorries,etc._________9.Thetotalvalueofgoodsandservicesproducedbyacountryinoneyear.______________________10.Organizationswhichhelpandrepresenttheinterestsofagroupofpeopleinneed,__________disparitycharitiesgrossdomesticproductchangehandsmark-upfreightoverheadsfactorinbreak-eventotalmiddlemenmiddlemendisparitychangehandsoverheadsfactorinbreak-eventotalmark-upfreightgrossdomesticproductcharities13/50Speaking:TheeconomicsofyourcountryWorkinsmallgroupsanddiscussthefollowingquestionsabouteachofyourcountries.Ifyoudon’tknowalltheanswerstothequestions,trytofindoutforthenextlessonandprepareashortpresentation.1)Istherealargedisparitybetweenrichandpoorinyourcountry?2)Doyouthinkthedisparitybetweenpoorandrichcountriescanbecontrolled?Shoulditbecontrolled?Thetop20%ofthepopulationconsumes50%ofoverallnationalincome,whilethebottom20%havetomakedowithamere4.7%.人口中最頂層20%富人消費(fèi)了全民收入50%，而處于社會(huì)最底層20%窮人僅僅只消費(fèi)4.7%，勉強(qiáng)度日。

Incomeinequalityhasworsenedrapidly.Ifthesetrendscontinuetherecouldbeserioussocialunrest.Richcountriescansupportpoorcountriesinfinance,technology,education,culture,healthcaredonationorlow-interestloan.富國(guó)能夠經(jīng)過資金技術(shù)教育文化衛(wèi)生保健捐贈(zèng)或低息貸款等方式扶持窮國(guó)。Internationalorganizationsformulatefavorablepoliciesinsupportofpoorcountries.Internationalagenciescanstrengthennationaleffortstoachievegreaterequity.14/503)Whataresomeofthebiggestcharitiesinyourcountry?Dotheyhavemuchinfluenceoveryourgovernmentandbusinesses?4)Whatarethemostimportantproductsandservicesforyourcountry’sGDP?*AmongbiggestcharitiesinChinaareChinaCharityFederation（中華慈善總會(huì)）,RedCrossSocietyofChina（中國(guó)紅十字總會(huì)）,ChineseRedCrossFoundation（中國(guó)紅十字基金會(huì)）,ChinaFoundationforPovertyAlleviation（中國(guó)扶貧基金會(huì)）,ProjectHope（希望工程）,tomentionafew.*Influenceandassistgovernment’sdecisions*Helpgovernmenteffectivelyintimesofnaturaldisasters.ImportantproductsandservicesforChina’sGDPincludecoal,power,steel,house-holdappliances,financing,cateringandtourism.對(duì)我國(guó)GDP影響最大產(chǎn)品和服務(wù)包含原煤電力鋼材家用電器金融服務(wù)餐飲和旅游。ITproductsandservices,electromechanicalproducts,financingandtourismarepillarindustriesfornationaleconomyinChina.信息技術(shù)產(chǎn)品和服務(wù)機(jī)電產(chǎn)品金融服務(wù)和旅游業(yè)等成為中國(guó)國(guó)民經(jīng)濟(jì)發(fā)展支柱性產(chǎn)業(yè)。15/50Grammar:ArticlesWriteinthemissingarticlesthe,a,anor0(thezeroarticle)inthistextaboutFairtrade.(1)_________Fairtradeis(2)________internationalcertificationmarkusedin21countriesas(3)________marketinginitiativetohelpdevelopingnations.Britainhas(4)________largestFairtrademarketin(5)_______world,whichhasseen(6)_______amazingincreaseoverthelastfiveyears.Theorganizationisalsostrongin(7)_______Netherlands,whereFairtradefirststarted,andinSwitzerlandandScandinavia.Originallystartedin1989as(8)______schemetohelppoorproducers,(9)_______FairtradeFoundationwasestablishedthreeyearslater.Nowthereareover(10)_____550certifiedproducersrepresentingoveronemillionfarmersin52countries.00ananaathethethethe16/50語(yǔ)法小結(jié)關(guān)鍵點(diǎn)解釋：定冠詞the用于1）一些國(guó)名，2）形容詞最高級(jí)，3）獨(dú)一無(wú)二事物，4）之前已提到過人或者事物eg.TheUnitedStatesisamongthosecountriesinterested.Chinaisthebiggestproducerofthesegoods.Who’sthesupplierinyourcountry?

Theleaderswillholdtalksontrade.不定冠詞a,an用于1）工作，2）單數(shù)名詞，3）一些數(shù)字。eg.I’mafinancedirector.Thisisaninternationalcertificationmark.Ionlyhaveahundredleft.以下場(chǎng)所不用冠詞（0冠詞）：1）城市、鄉(xiāng)鎮(zhèn)及大多數(shù)國(guó)名，2）復(fù)數(shù)名詞eg.Madridismyfavoritedestination.WhendoyouflytoChina?

LeadersoftheG8countriesaremeetinginTorontothisweekend.17/50Listening:Fairtrade1.CanyoubuytheseFairtradeproductsinyourcountry?Wouldyoubuytheseproductseveniftheyweremoreexpensive?Why?Whynot?18/5019/50Astocosmetics,themostfamousistheBodyShop,pioneersoffairtradefor20yearsnow.說到化裝品，最著名是美體小鋪化裝品企業(yè)，他們提倡公平貿(mào)易活動(dòng)已經(jīng)有20年。Theyaren’tcheap,butthey’reethicallyrightandusuallyofextremelyhighquality.Ethicalbuying/shoppingcanmeanbuyingproductsfromcompaniesorstoreswhocareabouttheethicsofwhattheyproduce;andboycottingtheoneswhodon’t.Shop/buywithaclearconscience買得安心（問心無(wú)愧）Spendethically正當(dāng)消費(fèi)，符合道德消費(fèi)Ethicalandsustainablegoods環(huán)境保護(hù)并符合道德商品Importanttosupportlocalworkersorfarmersandtheirrights20/502.ListentoaninterviewwithIanBretman,thedeputydirectoroftheFairtradeFoundation.ChoosethebestendingA,BorCforeachsentence1-8.1)TheFairtradeFoundationbeganinA.1989.B.1990.C.19922)WhentheUnitedStateswithdrewfromtheinternationalcoffeeagreement,thepriceofcoffeedecreasedbyA.50%B.0.5%C.twentymillion.3)OnewayFairtradehelpsfarmersisbygivingadviceonhowtoA.diversifybygrowingothercrops.B.producemorecoffee.C.beprofitableinaglobalmarket.4)OneofFairtrade’smainmessagestogovernmentsisthatA.tradecanbemanagedmoreeffectively.B.economicgrowthisthebeststrategy.C.theymustinvestmoreinproducers.21/505.IanbelievesthatFairtradeandfreetradeA.cannotbothexist.B.canoperatetogether.C.arebasicallythesamething.6.Eventhoughacountrymayincreaseitswealththroughbusiness,thisdoesnotguaranteeA.itcancompeteinternationally.B.everyonereceivesthebenefits.C.socialjustice.7.Ifproducersaresuccessful,theywillalsoA.investintheeconomy.B.becomethepeoplewhobuyproducts.C.beabletosupplymorecoffee.8.Aswellasimprovingitspublicimage,aFairtradecompanywillA.sellmore.B.attractmoretalentedstaff.C.attractwell-informedconsumers.22/50ListeningscriptI=InterviewerIB=IanBretmanI:So,Ian.IunderstandthattheoriginalideaforFairtradecamein1989.Howdidithappen?IB:Actually,theFairtradeFoundationitselfwasfinallysetupin1992,butyes,you’reright,thecatalystforthespreadofFairtradewasthreeyearsearlierwhentheinternationalcoffeeagreementthatcontrolledpricescollapsedwiththewithdrawaloftheUS.Atthattimecoffeewastheworld’sbiggestagriculturalcommodity.Inafewmonthsthepricefellbyhalf.Itwasahugedisasterforthetwentymillionpeoplegrowingandprocessingcoffeearoundtheworld.Manyoftheproducingcountriesweredependentoncoffeeforoverhalftheirexports.I:Canyougiveussomeexamplesofhowyouhelp,exactly?IB:Onewayisthatweencourageproducerstolearnhowtocompeteeffectivelyininternationalmarkets.Wehelpfarmerscomingintothesystemtodevelopthecapacitytocopewithfulfillingdemandandwesetaminimumguaranteedpricefortheirproducts.23/50I:Isee.Butaswellashelpingfarmersdirectly,youalsohaveinfluenceongovernments,don’tyou?Imean,governmentsaretalkingmoreandmoreaboutfairerglobaltrade…IB:Yes,we’refindingthattheissueswe’vebeentalkingaboutforthepasttenyearsaremovinguptheagenda.Forexample,we’rehavingmoreofadebateonhowwecanachieveeconomicgrowthandsocialjustice,asbothareneeded.Asaresult,leadersoflargerFairtradeorganizationshavebeeninvitedtohigh-levelinternationalmeetingsandeconomicforums.Wecanuseourexperiencetoillustratetogovernmentshowtradecanbebettermanaged.I:Buthowdoyouconvincepeoplewhosayeconomicgrowthistheanswertoeverything?Don’tthesepeoplearguethatFairtradeisn’tgoodforfreetrade?IB:Well,IworkedinbusinessforalongtimeandsoIunderstandtheneedforafreemarket,butitseemsunlikelytomethatwhenitcomestosocialproblems,likeglobalpoverty,theanswerisjustaneconomicone,becausesocialchoiceshavetobemade,too.Ourpointisreallyaboutpriorities.Increasingflowsoftradewillhelpwealthbutthatdoesnotnecessarilyguaranteethatthiswealthgoesdowntothepeoplewhoneeditmost.Thatrequiresalittlebitmoremanagement.Fairtradehaspracticalexperienceon24/50thegroundinhowyoucancombinethebestofboth.Howyoucangetpeopletooperateeffectivelyandcompetitivelywhiletradinginawaythatproducerscanearnadecentlivingandimprovetheirlives.Inthelongrun,iftheydoimprovetheirlives,theytoowillbecomeconsumersandpurchasers.I:SoisthisthemessageyougivebusinessestomakethemchangetoFairtradeproducts?IB:It’sintheinterestofanybusinesstotakethemessageonboard,

notonlytoimprovetheirpublicimagebutalsoasarecruitingtoolforthefuture.Theyoungergenerationiswellinformedandwantstobepartofthesolution.Companiesfindthathavingasocialconsciencehasapositiveeffectonrecruitingandretaininggoodstaff.Staffgetexcitedaboutpersuadingconsumerstobuyproductsthatmakeadifferencetopeople’slives.I:Itsoundslikethat’swhatmotivatesyou,too.IB:Formypart–yes-meetingtheproducersandseeingwhatadifferenceFairtradecanmaketotheirlivesisreallyquiteinspiring.25/50Speaking:GivingreasonsandbenefitsAcoffeeshopinyourtownisthinkingofsellingFairtradecoffee.However,itisconcernedthatthismaybemoreexpensive.ImagineyouandyourpartnerworkforFairtrade.Youaregoingtotryandconvincethecoffeeshoptousecoffeefromyourproducers.Discussandprepare:

*Alistofreasonswhythecoffeeshopshouldchange.*Alistofbenefitsforthecoffeeshop,itsstaffanditscustomers.Afterwards,presentyourideastotherestoftheclass.26/50*Alistofreasonswhythecoffeeshopshouldchange.*Alistofbenefitsforthecoffeeshop,itsstaffanditscustomers.--protectpoorfarmersandtheirrights--anindicationofcaringabouttheethicsofwhattheysell--positiveimageofbeingfriendlytoenvironmentandcoffeegrowers--consumerslikelytopaymoreforethically-tradedcoffee--feelgoodandcomfortablebecauseit’sethicallyright.--giveoneasenseofdoingsomethingforpoorfarmers.--buywithaclearconscience--Fairtradecoffeeusuallyenjoyshighqualitywhichwouldbenefitthecustomer.27/50AproposalDescribingtrendsAlternativeenergysourcesGoodgreedSpeakingWritingVocabularyReading11.2DiscussingtrendsListeningReasonsfortrendsSpeakingDiscussingtrends28/5011.2Keywordsandexpressionsalternativeadj.&n.供替換，供選擇；替換物alternativeenergysources

可替換能源windpower

風(fēng)能，風(fēng)力solarpower

太陽(yáng)能solarpane

太陽(yáng)能電池板initialcost

最初成本Biofuels

生物燃料reserves

儲(chǔ)量wavepower

波能，波力pros

贊成票，贊成者cons

反對(duì)票，反對(duì)者nuclearpower

核能privatesector

私有企業(yè)，私人企業(yè)29/50profit-drivenadj.受利益驅(qū)使solutionn.處理方案carbonemission

二氧化碳排放tradevt.從事（股票）等交易big-nameadj.有名e-businessstock

電子商務(wù)股peakvi&n.到達(dá)頂峰，頂峰crashvi&n.暴跌，崩盤；倒閉ascendvi.上升，上漲ascentn.上升，上漲descendvi.下跌，下降，衰退descentn.下跌，下降，衰退fluctuatevi.波動(dòng)30/50well-foundedadj.有充分事實(shí)依據(jù)；理由充分；有依據(jù)governmentalsubsidies

政府補(bǔ)助taxcredit

抵稅金額residential

住宅建筑所需能源eco-investmentcraze

生態(tài)投資熱levelout

持平revival

復(fù)蘇solarcell

太陽(yáng)能電池averageprice

平均價(jià)格kilowatt-hour

千瓦小時(shí)residentialelectricity

住宅用電31/50runawayadj.失去控制，失控proceduren.程序，傳統(tǒng)做法medicalcare

醫(yī)療healthcare

保健windfarm

風(fēng)力發(fā)電廠SungreenPower

綠色硅谷能源企業(yè)32/50Speaking:Alternativeenergysources1.Withsometypesofenergyrunningout,countriesarelookingatalternativewaysofproducingenergyforthefuture.Todothiswillrequirefinancialinvestment.Whichofthesewouldyouinvestyourmoneyin?Explainwhy?33/50Windpowerhasalreadybeenimplementedinmanycountriesthoughsomepeoplesayitcanneverprovideenoughenergyonitsown.Theinitialcostisalsoveryhigh.Solarpowerisbeingwidelyusedeitheronpeople’sownhousesorintheformofhugeareasoflandwithsolarpanels.Thecostoftechnologyisfallingforthisenergysoitlookslikeagoodinvestment.34/50Biofuelswhichmakeuseofresiduefromplantsarealreadyusedinsomecars.Theylooksettoprovideonesolutiontothelackofpetrolfuels.Coaliscriticizedforthepollutionitcreatesandmanycountriesarelookingatalternativeswhichsuggestsitisn’tagoodinvestment.However,insomepartsoftheworldsuchasChinatherearehugecoalreserveswhichareonlynowbeingminedandusedinpowerstation.Inthiscasecoalmaystillbeagoodinvestmentbutbebadfortheenvironment.35/50Wavepowerhasmanyofthesameprosandconsaswindpower.Nuclearpowerhasattractedbadpublicityinthepastbutmorerecentlymanygovernmentshavereturnedtotheideaofbuildingnuclearpowerstationsinthenextcenturyinordertosolvethepotentialshortageofenergy.Privateinvestmentmayyetprovidegoodreturns.36/50Reading:Goodgreed

1.Nowreadthearticleonthenextpageaboutinvestinginsolarpower.ChoosethebestwordA,B,CorDtofillinthegaps1-15.’90’93’96’99’02‘0350￠40￠30￠20￠10￠0￠AveragepriceincentsperkwhforresidentialelectricityCostofsolarenergyperkilowatt-hour37/50“GoodGreed”

Doyouwanttoknowhowto(1)_____moneyanddoyoubitfortheenvironment?Investing(2)_____somethingthatwillsavetheplanetisbecomingeasierastheprivate(3)_____beginstostepinwithpowerful,profitable-drivenforhugeworldproblems.Takeenergy,forexample.Moreandmoreinvestorsarenowlookingtoriskhuge(4)_____inalternativeenergiessafeintheknowledgethattheworldisnotsafefromcarbonemissions.Solarpowerisonesuchcase.Thereareadozenorso(5)_____tradedcompaniesthatmanufacturesolarmaterialsorsystems.Andsomebig-namebillion-stocks;oneproducerofhigh-efficiencysolar-powercells,forexample,wasrecentlytrading(7)_____thestockmarketatmorethan166timesearnings.1.A.doB.makeC.haveD.give2.A.ofB.inC.byD.for3.A.sectorB.companyC.departmentD.division4.A.dollarsB.cashC.amountsD.profits5.A.shopB.shareC.personallyD.publicly6.A.sellB.buyC.investD.grow7.A.byB.inC.onD.at38/50Cautiousinvestorscan’tforgetthatasimilaroptimismwas(8)_____forthepeakine-businessstocksintheninetiesbeforethecrash.Inthecaseofsolarpower,such(9)_____arewell-foundedbecausesolarenergyhasonebigeconomicproblem:itcurrentlycostsroughlytwice(10)_____muchperkilowatt-houraspowerfromthegrid.(11)_____,eventsarechanginginawaythatmayencourageallinvestors.First,ofcourse,therearerisingpetroleumpricesandononereallybelievesthecostofnaturalgaswill(12)_____godownagain.Secondly,eventastraditionalenergypricesbegintosoar,solarcostareexpectedto(13)_____theirdescent.Thecostofasolarkilowatt-hourhasdeclinedfrom47centsin1990toaround21centstoday,(14)______ithasremainedstable.Thethirdforceisgovernmentsubsidies.IntheUSA,forexample,UncleSamnowgivesa30%taxcredittobusinessthatusesolarenergyandthat’sjustthe(15)_____,withmuchmorestilltocome.8.A.reportB.chargeC.dealD.responsible9.A.concernsB.personalityC.problemsD.difficulties10.A.thanB.asC.soD.more11.A.AlthoughB.NeverthelessC.DespiteD.Moreover12.A.everB.alwaysC.fastD.to13.A.moveB.goC.pushD.continue14.A.whereB.whyC.whoD.when15.A.beginB.firstC.startD.money39/503.Whatdoesthegraphtellyouaboutsolarenergy?Doyouthinkit’sa

goodmomenttoinvest?Thegraphshowsthatwhilesolarpowercoststwiceasmuchperkilowatt-hourthantraditionalenergysourcesusedonpowergridsatpresent,itscostshavebeenfallingcontinuouslysincetheearlynineties.Thelineshowingtheaveragepriceforpowerfromthegridforresidentialenergyisalsoclimbing.Ifthesetrendscontinue,solarpowermaybecomeverycompetitive,makingitagoodlong-terminvestment.graph40/50Vocabulary:DescribingtrendsInthelasttwoparagraphsofthearticlethereareeightwordsorpairsofwordsinboldthatdescribetrends.Completethistablewiththewordsandwriteifthewordisaverb(v),noun(n)oradjective(a).toincrease(v)increase(n)(1)___________Togoup(v)(2)___________ascend(v)ascend(n)(3)___________levelout(v)(4)_____________todecrease(v)decrease(n)tofall(v)fall(n)(5)__________(6)__________(7)__________(8)__________fluctuate(v)fluctuation(n)peakcrashrisinggodownsoardescentdeclineremainstablerisingpeaksoarremainstablecrashgodowndescentdecline41/50Listening:Reasonsfortrends1.Listentofiveinvestorsgivingadviceaboutdifferenttypesofenergy.Ineachcase,theydescribeanoveralltrend.DecidewhichtrendA-F,isbeing

describedandwritethenumberofthespeaker.Thereisoneextratrendshown.A____B____C____D____E____F____42/502.Listentothefivespeakersagainandwriteinthemissingwords.1)…isprobablyagoodlong-terminvestment__________itsgrowthhasbeenslowbutfairlyconsistent…2)It’sallabitupanddown__________________________somegovernmentsaresayingnowisthetimetolookforalternativeenergies…3)_________________puttingyourmoneyinoilcompaniesisthatquiteafewarealsodevelopingenvironmentally-friendlyfuels…4)Anyway,__________________________governmentssuddenlyrealizingforatleastthenextcenturywewon’tbeabletogetenoughenergyfromnaturalsources,nuclearwillprobably…5)Idon’tpredictthey’regoingtoseemuchchangeinthenearfuture,either,_____it’sgoingtobeslowtodevelop.becauseduetothefactthatAnotherreasonforasaresultofas43/50S=SpeakerS1:Ithinkwindpowerisprobablyagoodlong-terminvestmentbecauseitsgrowthhasbeenslowbutfairlyconsistentoverthelastdecade,andmoreandmorewindfarmsseemtobeappearing,sosomeonemustbemakingmoney–unlessit’sallcomingfromgovernmentsubsidies.SoifyoucansparesomemoneyforthenextfiftyyearsorsoI’dsayyou’reprobablyontoagoodthing.S2:Thewholeeco-investmentcrazeisabitriskyatthisstage.It’sallabitupanddownduetothefactthatsomegovernmentsare