項(xiàng)目七醫(yī)藥產(chǎn)品價格策略ProgramPharmaceuticalProductPricingSt

項(xiàng)目七醫(yī)藥產(chǎn)品價格策略Program7PharmaceuticalProductPricingStrategy任務(wù)一：醫(yī)藥產(chǎn)品價格認(rèn)知Task1:PharmaceuticalProductPriceCognition任務(wù)二：醫(yī)藥產(chǎn)品的定價方法Task2:PricingMethodsforPharmaceuticalProducts任務(wù)三：醫(yī)藥產(chǎn)品定價技巧Task3:PricingTechniquesforPharmaceuticalProducts醫(yī)藥產(chǎn)品的價格內(nèi)涵及其構(gòu)成要素Priceconnotationofpharmaceuticalproductsanditsconstituentelements醫(yī)藥產(chǎn)品的定價技巧Pricingtechniquesforpharmaceuticalproducts醫(yī)藥產(chǎn)品的定價方法Pricingmethodsforpharmaceuticalproducts了解Know理解Understand掌握Master學(xué)習(xí)目標(biāo)及要求LearningObjectivesandRequirements思維導(dǎo)圖MindMap任務(wù)一醫(yī)藥產(chǎn)品價格認(rèn)知Task1PharmaceuticalProductPriceCognition一、醫(yī)藥產(chǎn)品的價格內(nèi)涵及其構(gòu)成I.PriceConnotationandConstitutionofPharmaceuticalProducts1、醫(yī)藥產(chǎn)品的價格內(nèi)涵1.Priceconnotationofpharmaceuticalproducts醫(yī)藥產(chǎn)品的價格是其價值的近似反映Thepriceofapharmaceuticalproductisanapproximatereflectionofitsvalue一、醫(yī)藥產(chǎn)品的價格內(nèi)涵及其構(gòu)成I.PriceConnotationandConstitutionofPharmaceuticalProducts2、醫(yī)藥產(chǎn)品價格構(gòu)成2.Priceconstitutionofpharmaceuticalproducts（1）生產(chǎn)費(fèi)用（1）Productioncosts（2）流通費(fèi)用（2）Circulationcosts（3）國家稅金（3）Statetaxes（4）企業(yè)利潤(4)Corporateprofits一、醫(yī)藥產(chǎn)品的價格內(nèi)涵及其構(gòu)成I.PriceConnotationandConstitutionofPharmaceuticalProducts拓展：藥價形成的復(fù)雜性認(rèn)知：Expansion:Complexitycognitionofdrugpriceformation定價機(jī)制Pricingmechanism定價主體Pricingsubject定價客體Pricingobject價格類型Pricetype政府定價Governmentpricing國家發(fā)改委NationalDevelopmentandReformCommission特殊管制藥品Specialcontrolleddrugs出廠價Ex-factoryprice政府指導(dǎo)價Governmentguidanceprice國家發(fā)改委與省級物價局NationalDevelopmentandReformCommissionandProvincialPriceBureau所有企業(yè)生產(chǎn)的該藥品Thedrugmanufacturedbyallenterprises最高零售價Maximumretailprice市場調(diào)節(jié)價Market-adjustedprice企業(yè)Enterprise本企業(yè)生產(chǎn)的該藥品Thedrugmanufacturedbytheenterprise零售價Retailprice單獨(dú)定價Independentpricing國家發(fā)改委NationalDevelopmentandReformCommission指導(dǎo)價藥品中特定企業(yè)的該藥品Thedrugmanufacturedbytheenterprisespecifiedfortheguidedpricedrug最高零售價Maximumretailprice價格體系Pricesystem企業(yè)Enterprise本企業(yè)生產(chǎn)的該藥品Thedrugmanufacturedbytheenterprise從成本到零售價之間各環(huán)節(jié)的分配Distributionoflinksfromcosttoretailprice二、影響醫(yī)藥產(chǎn)品的價格因素

II.FactorsInfluencingthePriceofPharmaceuticalProducts1、內(nèi)部因素1.Internalfactors企業(yè)生存Enterprisesurvival企業(yè)利潤Enterpriseprofit企業(yè)市場占有率Enterprisemarketshare產(chǎn)品質(zhì)量影響力Productqualityinfluence企業(yè)競爭力Enterprisecompetitiveness二、影響醫(yī)藥產(chǎn)品的價格因素

II.FactorsInfluencingthePriceofPharmaceuticalProducts2、外部因素2.Externalfactors醫(yī)藥市場供求Pharmaceuticalmarketsupplyanddemand藥品價值Drugvalue稅收Tax競爭Competition小結(jié)Summary抽一名同