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1、PowerPoint品牌營(yíng)銷(xiāo)策劃書(shū)LogoBrand Marketing And Strategy Plan陳述人：袁甜夢(mèng)陳述時(shí)間：2016.3.11CONTENTS前言Introduction行業(yè)市場(chǎng)環(huán)境分析Industry Market Environment Analysis目標(biāo)市場(chǎng)環(huán)境分析Target Market Environment Analysis競(jìng)品分析Competitive Analysis消費(fèi)者分析Consumer Analysis品牌分析Brand Analysis戰(zhàn)略設(shè)計(jì)Strategic Design品牌規(guī)劃Brand Plan2“”IntroductionIntr

2、oduction前 言目前XX公司擁有可樂(lè),醒目,芬達(dá),雪碧等碳酸飲料,擁有酷兒等果汁飲料.冰露純凈水自2002年投入市場(chǎng)以來(lái)沒(méi)有像XX的其它飲料品牌那樣以塑造品牌形象為核心展開(kāi)廣告宣傳.像XX廣告語(yǔ):抓住這感覺(jué)雪碧的晶晶亮,透心涼已成為當(dāng)下的時(shí)尚語(yǔ).可冰露作為XX投入中國(guó)市場(chǎng)的飲料產(chǎn)品之一,卻沒(méi)有進(jìn)行品牌運(yùn)作,悄無(wú)聲息的一夜之間就出現(xiàn)在了消費(fèi)者眼前.做好冰露純凈水的廣告策劃,實(shí)施好其廣告策略有助于塑造與XX公司相適應(yīng)的冰露純凈水品牌形象,有助于提升冰露純凈水在消費(fèi)者心中的地位3行業(yè)市場(chǎng)環(huán)境分析Industry Market Environment Analysis微觀環(huán)境要素顧客競(jìng)爭(zhēng)者社會(huì)公

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