管理學(xué)第十版C8習(xí)題與答案

1、精選優(yōu)質(zhì)文檔-傾情為你奉上專心-專注-專業(yè)Chapter 8 Strategic ManagementTRUE/FALSE QUESTIONSTHE IMPORTANCE OF STRATEGIC MANAGEMENT1. Strategic management is the set of managerial decisions and actions that determines the short-term performance of an organization.(False)THE STRATEGIC MANAGEMENT PROCESS2. The first step i

2、n the strategic management process is analyzing the external environment.(False)3. Within an industry, an environment can present opportunities to one organization and pose threats to another.(True)4. Evaluating an organizations intangible assets is part of doing an internal analysis in the strategi

3、c management process.(True)5. Activities that an organization does well or resources that it has available are called capabilities.(False)6. Exceptional or unique organizational resources are known as core capabilities.(False P165)7. The final step in the strategic management process is implementing

4、 the objectives.(False)TYPES OF ORGANIZATIONAL STRATEGIES8. Corporate-level strategies are developed for organizations that run more than one type of business.(True; moderate; p. 167)9. One method of implementing a growth strategy is to increase production capacity.(True)10. A trucking company that

5、grows by purchasing a chain of gasoline stations is engaged in horizontal integration.(False)11. Diversification is an example of a corporate retrenchment strategy.精選優(yōu)質(zhì)文檔-傾情為你奉上專心-專注-專業(yè)(False)12. A stability strategy is developed when management decides it will remain profitable by maintaining the s

6、tatus quo in a rapidly changing external environment.(False)13. A retrenchment strategy is a renewal strategy designed to address organizational weaknesses that are leading to performance declines.(Truep169)14. Turnaround is one type of renewal strategy.(True)15. Stars, one of the four business grou

7、ps in the corporate portfolio mix, are characterized by low growth and low market share.(False)16. According to Porters competitive strategies framework, the cost leadership strategy would result in the best quality product at a justifiable cost.(False)17. According to Porters competitive strategies

8、 framework, a company using a focus strategy seeks to be unique in its product offering and in its industry in ways that are widely valued by customers.(True)STRATEGIC MANAGEMENT IN TODAYS ENVIRONMENT18. Managers in all kinds of organizations face increasingly intense global competition and high per

9、formance expectations by investors and customers.(True)19. When managers “manage strategically” by following the strategic management process, the chosen strategies will always lead to positive outcomes.(False)20. The key for managers is responding quickly when it is obvious that the strategy isnt w

10、orking.(True)21. Since information technology is so readily accessible, it cannot contribute to sustainable competitive advantage.(False)22. An important innovation strategy involves communication.(False)精選優(yōu)質(zhì)文檔-傾情為你奉上專心-專注-專業(yè)MULTIPLE-CHOICE QUESTIONSFor each of the following choose the answer that m

11、ost completely answers the question.THE IMPORTANCE OF STRATEGIC MANAGEMENT23. _ is the collection of managerial decisions and actions that determine the long-run performance of an organization.a.Planningb. Goal-oriented managementc.Strategic managementd. Leadership(c)24. Studies of the factors that

12、contribute to organizational performance have shown _ relationship between strategic planning and performance. a.nob. a mixedc.a negatived. a positive(d)THE STRATEGIC MANAGEMENT PROCESS25. What provides clues to what an organization sees as its purpose?a.the organizations goalsb. the organizations s

13、trategiesc.the organizations business modeld. the organizations mission(d)26. In analyzing the environment, managers should know _.a.the competitions stock priceb. pending legislation that might affect the organizationc.the organizations purposed. the goals currently in place and the strategies curr

14、ently being used(b,p165)27. When an organization is analyzing its labor supply, it is studying its _.anizational cultureb. internal environmentc.external environmentd. organizational structure (c)精選優(yōu)質(zhì)文檔-傾情為你奉上專心-專注-專業(yè)28. _ and _ are outcomes from a study of the external environment.a.Threats; w

15、eaknessesb. Strengths; weaknessesc.Weights; measuresd. Opportunities; threats(d)29. What are an organizations financial, physical, human, and intangible assets that are used to develop, manufacture, and deliver products or services to its customers?a.its resourcesb. its capabilitiesc.its opportuniti

16、esd. its core competencies(a)30. If a bank estimates the capabilities of its training and development department employees prior to implementing a new training program designed to change their method of providing customer service, it is completing what step in the strategic management process?a.doin

17、g an external analysisb. identifying the organizations current mission, goals, and strategiesc.doing an internal analysisd. formulating strategies(c)31. _ are the organizations major value-creating skills, capabilities, and resources that determine the organizations competitive weapons.a.Strengthsb.

18、 Opportunitiesc.Core competenciesd. Weaknesses(c) 32. Relative to the organizations culture, a manager must be aware that _.a.strong and weak cultures have the same effects on strategyb. the content of a culture has a major effect on the strategies that can be pursuedc.unimportant factors can suppor

19、t escalation of commitment to strategiesd. strong cultures are the most desired cultures(b)33. The merging of the analyses of internal and external factors influencing the organizations strategy is known as _plete studiesb. organizational behavior and theoryc.definitional analysisd. SWOT analysis精選優(yōu)

20、質(zhì)文檔-傾情為你奉上專心-專注-專業(yè)(d)34. The final step in strategic planning answers the question, _a.How effective have our strategies been?b. What business have we been in?c.What business should we have we been in?d. How much money have we lost?(a)TYPES OF ORGANIZATIONAL STRATEGIES35. Middle-level managers typic

21、ally are responsible for _ strategies.a.business b. organizationalc.operationald. corporate(a)36. _ strategy determines what businesses an organization should be in.a.Business b. Organizationalc.Operationald. Corporate(d)37. What are the three main types of corporate strategies?a.concentration, inte

22、gration, and diversificationb. growth, stability, and renewalc.retrenchment, turnaround, and clicks-and-bricksd. cost leadership, differentiation, and focus(b)38. There are three main types of growth strategies: _.a.concentration, integration, and diversificationb. concentration, integration, and ex

23、egration, diversification, and infiltrationd. concentration, integration, and focus(a)39. Growth through _ is achieved when an organization chooses to grow by increasing its own business operations.a.concentrationb. horizontal integrationc.vertical integrationd. related diversification

24、精選優(yōu)質(zhì)文檔-傾情為你奉上專心-專注-專業(yè)(a)40. In _, the organization gains control of its outputs by becoming its own distributor.a.backward horizontal integrationb. forward horizontal integrationc.backward vertical integrationd. forward vertical integration(d)41. When an organization attempts to combine with other o

25、rganizations in the same industry, the strategy is known as _.a.concentrationb. horizontal integrationc.vertical integrationd. a stability strategy(b)42. An organization that is diversifying its product line is exhibiting what type of growth strategy?a.stabilityb. retrenchmentc.growth d. maintenance

26、(c)43. When an organization attempts to combine with other organizations in different, but associated industries, the strategy is known as a _ strategy.a.growthb. horizontal integrationc.vertical integrationd. related diversification(d)44. When an organization attempts to combine with other organiza

27、tions in different and disassociated industries, the strategy is known as a(n) _ strategy.a.unrelated diversificationb. horizontal integrationc.vertical integrationd. stability(a)45. A stability strategy is particularly appropriate when _.a.the firm is facing rapid growth opportunitiesb. the industr

28、y is in a state of rapid upheaval(change)c.an organization is not meeting its goals精選優(yōu)質(zhì)文檔-傾情為你奉上專心-專注-專業(yè)d. an organizations performance is declining (b)46. A(n) _ strategy addresses organizational weaknesses, helps stabilize operations, and revitalizes organizational resources and capabilities.a.unr

29、elated diversificationb. horizontal integrationc.vertical integrationd. retrenchment(d) 47. What type of strategy is a renewal strategy for times when the organizations performance problems are more critical?a.retrenchmentb. turnaroundc.focus d. differentiation (b)48. In the Boston Consulting Group

30、(BCG) matrix, a business unit that exists in a low anticipated growth rate and a high market share is known as a _.a.cash cowb. starc.dogd. question mark(a)49. In the BCG matrix, a business unit that exists in a high anticipated growth rate and a low market share is known as a _.a.cash cowb. starc.d

31、ogd. question mark(d)50. In the BCG matrix, a _ does not consume or produce much cash and holds little or no improved performance.a.cash cowb. starc.dogd. question mark(c)精選優(yōu)質(zhì)文檔-傾情為你奉上專心-專注-專業(yè)51. Heavy investment in _ will help take advantage of the markets growth and help maintain high market share

32、.a.cash cowsb. starsc.question marksd. dogs(b, maintain high market share)52. The _ should be sold off or liquidated as they have low market share in markets with low growth potential.a.cash cowsb. starsc.question marksd. dogs(d)53. What can provide a framework for understanding diverse businesses a

33、nd help managers establish priorities for making resource allocation decisions?a.a competitive advantageb. a competitive strategyc.a corporate portfolio matrixd. a strategic business unit(c)54. _ strategy determines how an organization should compete in each of its businesses.a.Business b. Organizat

34、ionalc.Operationald. Corporate(a)55. An example of _ is when an organization possesses a characteristic that sets itself apart from competitors and gives the firm a distinctive edge.a.core competencyb. competitive power c.legal proprietyd. competitive advantage(d p170)56. What company has a competit

35、ive advantage in developing and marketing products because it stresses risk taking and innovation?a.3Mb. Dellc.Southwest Airlines精選優(yōu)質(zhì)文檔-傾情為你奉上專心-專注-專業(yè)d. Wal-Mart(a)57. To a degree, an organizations commitment to quality and continuous improvement can differentiate it from competitors, but constant i

36、mprovement and reliability of an organizations products and/or services may result in a competitive advantage that is _.a.weightedb. sustainablec.conservatived. uncertain(b)58. Which of the following is a force in the Porters five forces model of industry attractiveness?a.opportunity for new entrant

37、sb. opportunity for substitutesc.bargaining power of suppliersd. sustainable competitive advantage for customers(c)59. Michael Porters competitive strategies framework identifies three generic competitive strategies: cost leadership, differentiation, and _.a.depthb. breadthc.revenue growthd. focus(d

38、)60. Differentiation as a strategy requires a firm to _.a.aggressively search out efficiencies to maintain the lowest cost structureb. be unique in its product offeringc.aim at a cost advantage in a niche marketd. aim to be similar to its competition in all operations(b)61. What generic competitive

39、strategy involves a cost advantage or a differentiation advantage in a narrow segment or niche?a.differentiation b. focusc.breadthd. cost leadership(b)62. When following the focus strategy, a _ can be based on product variety, type of end buyer, distribution channel, or geographic location of buyers

40、.精選優(yōu)質(zhì)文檔-傾情為你奉上專心-專注-專業(yè)a.segmentb. cost focusc.differentiation advantaged. unique product(a)63. A firm that is “stuck in the middle” cannot develop _.a.a cost or differentiation advantageb. an effective strategyc.long-term successd. strategic flexibility(a)64. Functional-level strategy directly suppo

41、rts _.a.corporate strategyb. business strategyc.differentiation strategyd. focus strategy(b)STRATEGIC MANAGEMENT IN TODAYS ENVIRONMENT65. What is the ability to recognize major external environmental changes, to quickly commit resources, and to recognize when a strategic decision is not working?a.st

42、rategic flexibilityb. strategic petitive advantaged. an opportunity(a)66. How can a company create strategic flexibility?a.encourage employees to be open about disclosing negative informationb. know what has happened with strategies in the pastc.get old ideas from senior employeesd. never make mista

43、kes(a)67. An Internet-based knowledge management system that resulted in shorter customer response times would be one e-business technique that contributes to the competitive advantage of a _.a.cost leaderb. differentiatorc.focuserd. star(b)精選優(yōu)質(zhì)文檔-傾情為你奉上專心-專注-專業(yè)68. Who targets a narrow market segmen

44、t with customized products?a.a differentiatorb. a clicks-and-bricks firmc.a focuserd. a first mover(c)69. What e-business strategy uses both online and traditional stand-alone locations?a.functional b. clicks-and-bricks c.focus d. differentiation (b, p174)70. Process development strategies seek to a

45、chieve a competitive advantage by _.a.looking for ways to enhance existing work processesb. committing to scientific research c.making the firm more effectived. improving on existing technology(a, p175)71. The first organization to bring a product or service to market is often referred to as the _.a

46、.prime playerb. market leaderc.first moverd. trailblazer(c)72. What is a strategic advantage of being a first mover?a.certainty over the direction of technology and marketb. low development costsc.no financial or strategic risksd. cost and learning benefits(d, 176)73. What is a strategic disadvantag

47、e of being a first mover?a.a slow start at forming customer relationships and customer loyaltyb. risk of competitors imitating innovationsc.reputation for being a followerd. no control over resources(b)精選優(yōu)質(zhì)文檔-傾情為你奉上專心-專注-專業(yè)SCENARIO QUESTIONSFor each of the following choose the answer that most compl

48、etely answers the question.THE STRATEGIC MANAGEMENT PROCESSSWOT Analysis (Scenario)As a process of self-examination during her senior year of college, Casey decides to develop a SWOT analysis of her prospects relative to getting a job.74. Casey realizes that she has a personal characteristic that su

49、ggests she is not comfortable interacting with strangers. She interprets this as a(n) _ if she is to get a job as a salesperson.a.alternativeb. strengthc.weaknessd. opportunity(c)75. Casey majored in marketing and really enjoyed studies in market research. Through research on the Internet and in the

50、 university library, she discovers that this industry appears to have significant positive external trends. She interprets this as a(n) _.a.alternativeb. strengthc.weaknessd. opportunity(d)82. Casey has been involved in _ at a personal level.a.opportunity analysisb. risk avoidancec.strategic plannin

51、gd. Stage decision making(c)TYPES OF ORGANIZATIONAL STRATEGIESUn Taco Pequeno (Scenario)Imagine that you are the president of Taco Rocket, a new and successful chain of 100 Mexican fast-food restaurants. The success you have experienced in the last 5 years has you thinking of what to do with the bus

52、iness next. Should you expand the business at the current rate? Open new and different restaurants? What?精選優(yōu)質(zhì)文檔-傾情為你奉上專心-專注-專業(yè)76. You decide to concentrate on Taco Rockets primary business by only increasing the menu to include new items such as enchiladas and rice bowls. This is an example of what

53、type of growth strategy?a.lateral growthb. horizontal integrationc.concentrationd. related diversification(c)77. Your oldest supplier, Zorro Distributors, is a family-owned firm. Recently, the firms president, Diego De La Vega, made the decision to retire. To his disappointment, none of his five chi

54、ldren stepped forward to take his place at the helm of the firm. Sr. De La Vega is concerned that if he sells his company to a larger distributor, many of his employees will lose their jobs. You approach your old friend with a generous offer to buy Zorro and continue its current operations. Should y

55、our offer be accepted, Taco Rocket would be undertaking _. a.lateral growthb. unrelated diversificationc.forward vertical integrationd. backward vertical integration(d)78. Youve decided to purchase a controlling interest in a chain of Oriental fast-food restaurants, called Honk Kong Fooey. However,

56、you have decided to change the name of the chain to the Shanghai Grill. This move is most representative of what type of growth strategy?a.lateral growthb. horizontal integrationc.unrelated diversificationd. related diversification(b)79. You decide to purchase a local five-store hardware chain becau

57、se it was a good investment. This is an example of _.a.a lateral growth strategyb. a combination purchasec.related diversificationd. unrelated diversification (d)80. Because of the good profits and a fear of growing too fast, you decide to keep Taco Rocket in the same business and do not change the menu. You hope to retain the same market share and return-on-invest