演講：Walmart沃爾瑪

1、1LoadingLoading2345STRUCTURESTRUCTURERelevant InformationCompany CultureDevelopment in chinaManagement PatternBusiness StrategiesImportant Videos6STRUCTURESTRUCTURERelevant InformationCompany CultureDevelopment in ChinaManagement Pattern1.Information1.InformationBusiness StrategyImportant Videos71.I

2、nformation1.Informationa.Company InformationIn 1962founded by Mr. Sam Walton in Arkansa.USA In 1991 became the biggest one in retail trade In 2008 the sales volume was up to $405.6 billionIn 2010 got the first place in the FORTUNE Now owns 2133 stores,469 Sams clubs and 548 supercenters 81.Informati

3、on1.Informationb.Distribution Map91.Information1.Informationc.In the FORTUNE10Three meter smile principles 1.Information1.Information2.Culture2.Culture“Respect employees ”“Serve customers”“Seek the excellence”“Save money Live better” “Always low prices” Main value:Aims :Ideas：113.In China2.Culture2.

4、CultureThe first Supercenter and SAMS CLUB were opened in Shenzhen in 1996 The firstNumbera. 138 Walmart Supercentersb. 3 SAMs Clubsc. 2 Walmart Neighborhood Markets StockOwns the 38% stock of the TRUST-MARK（好又（好又 多）多）and 102 markets of TRUST-MARK in China.Charities Has donated more 60million yuan t

5、o Chinese charities and welfare so far.Chances Has created more than 50 000 emploment opportunities in China.124.Management4.Management 3.In ChinaStandardization of the store design Equilibration of the organizational structure Normalization of the management A.B.C.a. sunset principle c. more than s

6、atisfied service principle b. 10 feet principle 134.Management4.Management 5.Strategies5.Strategies Consumer positioning strategyProduct mix strategy Low-price competition strategy Purchasing strategyPromotion strategy Technology reformation strategyA-B-C-D-E-F-14Consumer positioning strategyProduct

7、 mix strategy Low-price competition strategy Purchasing strategyPromotion strategy Technology reformation strategyA-B-C-D-E-F-Distribution strategy G-5.Strategies5.Strategies 155.Strategies5.Strategies 6.Videos6.Videos AdvertisementsOld Advertisement New Advertisement166.Videos6.Videos 7.Conclusion7.Conclusion Impressions Walmart in Chinese Heart177.Conclusion 7.Conclusion Success Wal-M