電子商務(wù)英語教程Unit3

1、unit 3objective88 notes to passage a activities on passage a basic e-commerce writing& related readingunit 388 notes to passage b activities on passage b: work online 3objective: in this unit, you will learn: c c the issues need to know in the application of e-commerce c c the b2c application fl

2、ow model cc benefits and losses occurred in the application of e-commerce c c basic e-commerce english writing focus: use e-commerce wisely and take advantage of it . nodus: how to avoid the negative effect brought by e-commerce 學(xué)學(xué) 習(xí)習(xí) 目目 標(biāo)標(biāo)88 notes to passage athe application flow of electronic comm

3、erce passage a1) an e-commerce connects critical business systems directly to customers, employees, suppliers, and distributors via the web to improve time to market, access a broader base of customers and suppliers, improve efficiency, and reduce costs. passage a電子商務(wù)往往通過網(wǎng)絡(luò)把企業(yè)與顧客，雇員，供應(yīng)商和分銷商直接聯(lián)系起來，并籍

4、此獲得市場先機(jī)，擴(kuò)大顧客和供應(yīng)商群體，提高效率并減少開支。 4注解注解：電子商務(wù)將傳統(tǒng)的商務(wù)流程電子化、數(shù)字化，一方面以電子流代替了實物流，可以大量 減少人力、物力，降低了成本；另一方面突破了時間和空間的限制，使得交易活動可以在 任何時間、任何地點進(jìn)行，從而大大提高了效率。 88 notes to passage athe application flow of electronic commerce passage a2) to allow e-commerce to reap the desired benefits, e-commerce applications must meet s

5、ome fundamental requirements. . 為了使電子商務(wù)獲取這些所祈望的利益，電子商務(wù)的應(yīng)用必須滿足一些最基本的要求。44注解：注解：以一個簡單的定單交易為例，其中包括了定單內(nèi)容的傳遞和對定單的處理。前者以一個簡單的定單交易為例，其中包括了定單內(nèi)容的傳遞和對定單的處理。前者屬于數(shù)據(jù)交換，后者屬于流程交易。當(dāng)買方企業(yè)把定單用基于屬于數(shù)據(jù)交換，后者屬于流程交易。當(dāng)買方企業(yè)把定單用基于xml的格式傳給了其供應(yīng)商，的格式傳給了其供應(yīng)商，那么它們之間就完成了定單的數(shù)據(jù)交換。接下來，買方企業(yè)和供應(yīng)商之間對定單的應(yīng)答過那么它們之間就完成了定單的數(shù)據(jù)交換。接下來，買方企業(yè)和供應(yīng)商之間對定

6、單的應(yīng)答過程構(gòu)成了定單的流程交易。如果供應(yīng)商對定單的處理流程跟買方企業(yè)的一樣，那么流程對程構(gòu)成了定單的流程交易。如果供應(yīng)商對定單的處理流程跟買方企業(yè)的一樣，那么流程對話完成，交易實現(xiàn)。然而，事實上，大部分企業(yè)間的流程規(guī)定是不一樣的。如果供應(yīng)商系話完成，交易實現(xiàn)。然而，事實上，大部分企業(yè)間的流程規(guī)定是不一樣的。如果供應(yīng)商系統(tǒng)中約定一段時間內(nèi)的不回復(fù)表示拒絕，顯然，這莊交易肯定不能做成功。在這種情況下，統(tǒng)中約定一段時間內(nèi)的不回復(fù)表示拒絕，顯然，這莊交易肯定不能做成功。在這種情況下， 買方企業(yè)與供應(yīng)商之間為了實現(xiàn)交易，就必須彼此溝通，通過利益均衡，定出一個折中的買方企業(yè)與供應(yīng)商之間為了實現(xiàn)交易，就必

7、須彼此溝通，通過利益均衡，定出一個折中的可行的標(biāo)準(zhǔn)接口流程。在互聯(lián)網(wǎng)時代，企業(yè)所面對的客戶和供應(yīng)商已經(jīng)不再僅僅局限于本可行的標(biāo)準(zhǔn)接口流程。在互聯(lián)網(wǎng)時代，企業(yè)所面對的客戶和供應(yīng)商已經(jīng)不再僅僅局限于本地有限的幾個，而是散布在世界各地的數(shù)目可觀的一批。如果說原來企業(yè)間交易可以通過地有限的幾個，而是散布在世界各地的數(shù)目可觀的一批。如果說原來企業(yè)間交易可以通過專門開發(fā)的接口，那么面對數(shù)量眾多的異構(gòu)商務(wù)平臺，在實時性要求相當(dāng)苛刻的現(xiàn)在，專專門開發(fā)的接口，那么面對數(shù)量眾多的異構(gòu)商務(wù)平臺，在實時性要求相當(dāng)苛刻的現(xiàn)在，專用接口已經(jīng)不能勝任，建立一個基于用接口已經(jīng)不能勝任，建立一個基于xml數(shù)據(jù)交換標(biāo)準(zhǔn)的、描述企

8、業(yè)間商務(wù)流程交易的標(biāo)數(shù)據(jù)交換標(biāo)準(zhǔn)的、描述企業(yè)間商務(wù)流程交易的標(biāo)準(zhǔn)框架體系已經(jīng)成為必需。準(zhǔn)框架體系已經(jīng)成為必需。 88 notes to passage athe application flow of electronic commerce passage a3) ssl 安全套接層4注解注解：ssl是 secure socket layer 的首字字母縮寫，是一種加密的通訊協(xié)定,用在使用者與網(wǎng)絡(luò)服務(wù)器之間。ssl(secure socket layer protocol)網(wǎng)絡(luò)資料傳輸?shù)陌踩珔f(xié)定，是由著名的internet先驅(qū)netscape communication提出的針對數(shù)據(jù)的隱秘性/

9、完整性/身份的確認(rèn)/開放性的安全標(biāo)準(zhǔn)機(jī)制。netscape公司已經(jīng)把ssl協(xié)議遞交給w3c網(wǎng)絡(luò)安全工作小組以便使之成為萬維網(wǎng)應(yīng)用的安全標(biāo)準(zhǔn)。盡管使ssl協(xié)議成為標(biāo)準(zhǔn)還需要一段時間，但ssl協(xié)議事實上已被大部分萬維網(wǎng)軟件生產(chǎn)商所采用。ssl協(xié)議能很好地解決身份驗證、信息保密、信息完整等網(wǎng)絡(luò)信息傳輸過程中最為關(guān)鍵的安全保密問題。 end activities on passage a1)will ec be limited because not many people can afford pcs and/or access to the internet? 3.3.1 critical thi

10、nking2) what is your concern if you want to initiate a transaction online?3) can you describe the application flow of b2c model? 4) what is the application flow of b2b model to you? 5) what are the necessary measures to ensure internet safety and privacy? activities on passage a give the chin

11、ese equivalents of the following words or expressions: 3.3.2 translation practice1) ssl encryption 2) server-centric 3) order enquiry 4) maintenance costs 5) shopfront management system6) verification 7) improve efficiency 8) reduce costs 9) consumer privacy 10)government regulationsslssl加密加密 （技術(shù)）（技

12、術(shù)）以服務(wù)器為中心的以服務(wù)器為中心的 訂單咨詢訂單咨詢 維修費用維修費用 店面管理系統(tǒng)店面管理系統(tǒng) 認(rèn)證認(rèn)證 提高效率提高效率 減低成本減低成本 消費者隱私消費者隱私 政府監(jiān)管政府監(jiān)管 activities on passage a give the english equivalents of the following words or expressions: 3.3.2 translation practice1) 售后服務(wù)2) 客戶數(shù)據(jù)庫3) 訂貨管理系統(tǒng)4) 物流管理5) 在線支付 6) 服務(wù)質(zhì)量保證 7) 供貨商 8) 在線購物 9) 網(wǎng)絡(luò)名錄 10) 安全性和可靠

13、性 after-sale service customer database order management system logistics management online payment guaranteed quality of service vendor online shopping online catalogue security and reliability activities on passage a sentence translation from english to chinese: 3.3.2 translation practice1)

14、consumers find it very difficult to believe that their financial information will be safely transmitted between themselves and a merchant. 消費者很難相信他們的財務(wù)資料能被安全地通過消費者很難相信他們的財務(wù)資料能被安全地通過互聯(lián)網(wǎng)送達(dá)商戶。互聯(lián)網(wǎng)送達(dá)商戶。 2) it will require the use of digital signatures and encryption to ensure security. 這需要使用數(shù)字簽名和加密技術(shù)來確保安

15、全。這需要使用數(shù)字簽名和加密技術(shù)來確保安全。 3) electronic commerce raise issues of security, consumer privacy, and government regulation. 電子商務(wù)在安全，個人隱私和政府監(jiān)管方面都產(chǎn)生電子商務(wù)在安全，個人隱私和政府監(jiān)管方面都產(chǎn)生了新問題。了新問題。 activities on passage a3.3.2 translation practice4)the e-commerce application must be scalable to allow e-commerce applications

16、to handle the highly variable and unpredictable loads in todays web environment電子商務(wù)應(yīng)用適應(yīng)范圍應(yīng)較廣，以滿足在當(dāng)今的網(wǎng)絡(luò)環(huán)電子商務(wù)應(yīng)用適應(yīng)范圍應(yīng)較廣，以滿足在當(dāng)今的網(wǎng)絡(luò)環(huán)境下處理多變及不可預(yù)料的工作需求。境下處理多變及不可預(yù)料的工作需求。 5) electronic commerce could lead to improvements in both developed nations and developing nations. 發(fā)達(dá)國家與發(fā)展中國家都能從電子商務(wù)中受益。發(fā)達(dá)國家與發(fā)展中國家都能從電子商務(wù)

17、中受益。 activities on passage a sentence translation from chinese to english 3.3.2 translation practice1)1)消費者足不出戶，就能支付賬單，開立賬戶并且清點消費者足不出戶，就能支付賬單，開立賬戶并且清點股票。股票。( (open new accounts) open new accounts) without leaving home, consumers can pay bills, open new accounts and check stocks. 2)電子商務(wù)能讓公司降低廣

18、告、裝運費用及設(shè)計和生產(chǎn)電子商務(wù)能讓公司降低廣告、裝運費用及設(shè)計和生產(chǎn)的成本。的成本。(allow to reduce) electronic commerce allows companies to reduce advertising costs, delivery costs and design and manufacturing costs. activities on passage a3.3.2 translation practice4)4)我們可以利用互聯(lián)網(wǎng)采集各種各樣的商品信息。我們可以利用互聯(lián)網(wǎng)采集各種各樣的商品信息。 ( (leverage) leverage) we

19、can leverage the internet to collect various product information. 5)5)你把這根電線和電視機(jī)連上好嗎？你把這根電線和電視機(jī)連上好嗎？( (connect)connect)will you connect this wire to the television? end3)他之所以取得成功是他努力的結(jié)果。他之所以取得成功是他努力的結(jié)果。(achieve success) he achieved success because he was a hard worker. benefits and problems caused b

20、y e-commerce1) given the benefits it provides, the related problems must be solved in a cheap and efficient manner. passage b88 notes to passage b假如電子商務(wù)有利可圖，那么相關(guān)問題就必須假如電子商務(wù)有利可圖，那么相關(guān)問題就必須（以低廉而有效的方式）得到解決。（以低廉而有效的方式）得到解決。4注解注解：given假設(shè)的，假使的。例如： given good weather, our ship will reach shanghai monday eve

21、ning.假如天氣好，我們的船將于星期一晚上到達(dá)上海。 id come and see you in new york, given the chance. 如果有機(jī)會,我就到紐約來看你。2) people wont like to give information over the internet related to finance unless they are very sure that the information cannot be accessed by someone not authorized to get the information. passage b88 n

22、otes to passage b人們一般不會愿意將有關(guān)財務(wù)方面的信息提交給互聯(lián)網(wǎng)，人們一般不會愿意將有關(guān)財務(wù)方面的信息提交給互聯(lián)網(wǎng)，除非他們確信信息不會被未授權(quán)者獲得。除非他們確信信息不會被未授權(quán)者獲得。 44注解：注解：be accessedbe accessed意思是意思是“被獲取被獲取”；過去分詞短語；過去分詞短語not not authorized to get the informationauthorized to get the information修飾修飾someonesomeone。 benefits and problems caused by e-commerce3）

23、all these issues are very complicated and there has not yet been any universally accepted solution to it. 所有這些問題都非常復(fù)雜，而且也還沒有得到普遍認(rèn)可所有這些問題都非常復(fù)雜，而且也還沒有得到普遍認(rèn)可的解決方案。的解決方案。 4注解注解：注意any universally accepted屬于過去分詞短語，用作定語，直接放在其修飾的對象solution的前面。 passage b88 notes to passage bend4）however, till then this will

24、remain restricted to the merchants who can afford to pay for installation of costly protocols that are made to solve their individual problem. 然而，即使到那時，對于那些能夠支付昂貴的軟件安裝費然而，即使到那時，對于那些能夠支付昂貴的軟件安裝費用來解決他們個別的問題的商家而言，安全解決方案仍會用來解決他們個別的問題的商家而言，安全解決方案仍會受到制約。受到制約。benefits and problems caused by e-commerce4注解注解

25、：主語主語this指前面所提到的指前面所提到的solution；remain restricted意為意為“仍然受制約仍然受制約”；定語從句；定語從句that are made to solve their individual problem 修飾先行詞修飾先行詞protocols。 3.6.1 tell whether the following statements are (t) or false (f) 3.6 activities 1consumers need to know their financial information secured before they are

26、ready to send out related data over the internet. 2a solution to the security issue is widely accepted by people. 3the legal framework of e-commerce is still incomplete. 4both manufacturer and consumer find themselves a wider choice by using e-commerce. 5customer can obtain goods or services through

27、 internet at any time. activities on passage btfttt3.6.2 match the english on the right with chinese on the left3.6 activities activities on passage b1 authorized a 隱私和安全 2 auction b 法律框架 3 privacy and security c 匿名 4 legal framework d 被授權(quán) 5 anonymity e 拍賣 endbasic requirements for the letters of co

28、mmerce3.7.1 well-expressed and clear language 明確而清晰的語言明確而清晰的語言when you write a business letter, you must try to set down your aim. ask yourself, why am i writing? and what do i want to achieve? the clearer you are in your own mind about what you want to achieve, the better your letter. by doing this

29、, you have to learn to present the most relevant information for your readers needs. 3.7.2 helpful and friendly writing 有益和善的寫作有益和善的寫作when you write a business letter, its very important to use a tone that is friendly and efficient. try to give a personal and human feel to your writing, and try to m

30、ake writing much more readable such as using i, we, you, your, my, and our in your writing. this is a useful trick to make writing look and sound more like face-to-face talk. 商業(yè)信函的基本要求商業(yè)信函的基本要求 basic e-commerce writing3.7.3 write your business letter in plain language 簡明扼要的語言簡明扼要的語言your business let

31、ter may be impressing because you have organized the content to appeal to the readers needs; you need to use professional editing techniques to make sure you write clearly and concisely. dont strain your readers concentration with long sentences.3.7.4 use active verbs 使用生動的動詞使用生動的動詞try to write the

32、sentence with strong, active verbs. this will present you as active, and give a sense that the writer is in control and is dynamically involved with the subject being discussed.3.7.5 positive and serious attitude 積極認(rèn)真的態(tài)度積極認(rèn)真的態(tài)度the quality of positiveness would give your writing much more impact and

33、is a common technique in marketing and advertising material. marketing people use this technique to put information across clearly and to give their writing impact. basic e-commerce writingbasic requirements for the letters of commerce商業(yè)信函的基本要求商業(yè)信函的基本要求keeping your letter serious can avoid suspicion

34、, even with someone you know well, it is better to write straight forwardly on the subject.3.7.6 establishing necessary business relations 建立必要的商務(wù)關(guān)系建立必要的商務(wù)關(guān)系establishing business relations is the first step in a transaction foreign trade. it always includes the self-introduction, initial intentions

35、and desires.this should be a brief, friendly letter. it should not imply that your reader has an obligation to meet with the contact, but it does show your interest and consideration. your reader must retain the option of acting on this information based on his or her own needs and desires. this is

36、not a letter of reference, so include only information relevant to the occasion. for example: basic e-commerce writingbasic requirements for the letters of commerce商業(yè)信函的基本要求商業(yè)信函的基本要求3.7.7 sample1 basic e-commerce writingdear sirslearning from the commercial counselors office of our embassy in your c

37、ountry that you are one of the leading importers of canned foodstuffs, we have the pleasure of introducing ourselves to you as a state corporation specializing in the export of canned goods, and express our desire to enter into business relations with you.in order to give you a general idea of our c

38、anned goods, we are sending you by separate airmail a copy of our latest catalogue. quotations and samples will be sent to you upon receipt of your specific enquiries.we are looking forward with interest to hearing from you.yours faithfullybasic requirements for the letters of commerce商業(yè)信函的基本要求商業(yè)信函的

39、基本要求3.7.8 sample 2 basic e-commerce writingbasic requirements for the letters of commerce商業(yè)信函的基本要求商業(yè)信函的基本要求dear sirswe wish to appoint an exclusive agent for our textbook division in the following territories: would you be interested in taking this agency?we wish stock to be held locally and would p

40、refer an outright purchase agreement, but would consider consignment terms.we enclose preliminary information about the product division in question. we provide detailed support for our agencies, including regular advance product information and shared promotional material.if you are interested, cou

41、ld you kindly send us your proposals for handling this product line, covering the following matters: basic e-commerce writing- other companies represented;- commercial and financial references;- summary of market conditions for the product line;- your organization, local coverage and promotional act

42、ivities;- three-year sales outlook for our products;- your suggested terms of agreement.we look forward to hearing from you and to discussing possible terms in more detail.with best wished.yours truly encl.: resumebasic requirements for the letters of commerce商業(yè)信函的基本要求商業(yè)信函的基本要求3.7.9 writing practice

43、 basic e-commerce writing1) write a letter to messrs. zhang& co. with the following particulars: end4 your company established in 1950, 4 your company has been expanding business operations around the world as a leading exporter and import of business machines.4 your line of business includes: c

44、opying machines, typewriter, calculators, printing, etc.4 you wish to have the co-operation for each other.basic requirements for the letters of commerce商業(yè)信函的基本要求商業(yè)信函的基本要求參考答案參考答案 basic e-commerce writing寫作范文寫作范文 僅供參考僅供參考dear sirs,through the courtesy of our commercial counselors office in beijing,

45、we come to know the name and address of your firm. we notice that you are interested in doing business with china.our company established in 1950, and has been expanding business operations around the world as a leading exporter and import of business machines. our line of business includes: copying

46、 machines, typewriter, calculators, printing, etc. we are enclosing here a catalogue and a price list for your reference, we are confident we can execute orders at the lowest possible prices.we are looking forward to receiving your reply at an early date, and to the possibility of doing business wit

47、h you in the future. yours very truly, outlook express microsoft outlook express puts the world of online communication on your desktop. whether you want to exchange e-mail with colleagues and friends or join newsgroups to trade ideas and information, here are what you are enabled to do with it.the

48、basic technology of e-commerce& related reading1.if you have several e-mail or newsgroup accounts, you can work with all of them within one window. you can also create multiple users, or identities, for the same computer. each identity has unique e-mail folders and an individual address book. mu

49、ltiple identities make it easy for you to keep work e-mail separate from personal e-mail, and also to keep individual users e-mail separated.2.using the message list and preview pane, you can view a list of messages and read individual messages at the same time. the folders list contains e-mail fold

50、ers, news servers, and newsgroups, and you can easily switch among them. you can also create new folders to organize and sort messages, and then set up message rules so that incoming e-mail that meets your criteria automatically goes to a specific folder. you can also create your own views to custom

51、ize the way you look at your e-mail. the basic technology of e-commerce& related reading4.you can save names and addresses in the address book automatically by simply replying to a message. you can also import names and addresses from other programs, type them into the address book, add them fro

52、m e-mail messages you receive, or add them from a search of popular internet directory services (white pages). the address book supports lightweight directory access protocol (ldap) for viewing internet directory services.3.if your internet service provider (isp) uses an internet message access protocol (imap) e-mail server for incoming e-mail, you can read, store, and organize your messages in folders on the server without downloading the messages to your computer. that way, you can view messages from any computer that can connect to