brand kpis for travel portals aeromexico vacations in mexico-外文版培訓(xùn)課件（2025.2）-worldreportmarket

CONSUMER&

BRANDBrandKPIs

for

travel

portals:AeroMexico

vacations

in

MexicoConsumer

Insights

reportDecember2024Discover

your

Brand

KPI

scores.

Benchmark

against

competitors

and

measureyour

brand’s

marketimpactIntroduction:

studydetailsThe

reportMethodologyThisreport

hasbeen

created

usingthe

datafromStatista’sConsumer

InsightsBrand

KPIs.Thereportprovides

you

with

key

consumer

insightsandbenchmarks

forabrand’sperformance

againsttheindustryoverall

and

theircompetitors.Design:OnlineSurveyDuration:

approx.

15

minutesLanguage:official

language(s)

ofeach

country

withAmerican

Englishoffered

asanalternativeRegions:Brazil,Germany,

India,

Mexico,

U.S.

and

UKNumberofrespondents:approx.

1250Ourdataallows

you

tomeasure

each

brand’spositioninthe

market

bycreating

aprofile

usingStatista’s5key

performance

indicators.

Which

are:

awareness,popularity,usage,loyalty,and

media

buzz.Sample:

Internet

users,

aged18

-64,

quotasset

ongender

and

ageThisreport

is

basedon

AeroMexico

vacations’performance

inthe

travel

portalmarket.Fieldwork:May-June

2024Ifyou

would

liketofind

out

more

abouttheConsumerInsightsatStatista

or

theBrandProfiler,

please

clickthe

linkbelow.2Notes:Sources:

Statista

Consumer

Insights

Global,

asofDecember202480%

of

AeroMexico

vacations

users

display

loyalty

towards

the

brandIntroduction:

key

insightsWhodoesthebrandappeal

to?How

doesthebrandperform

inthemarket??AeroMexico

vacations’branding

resonates

more

with

?AeroMexico

vacationsrankssecond

inawarenessGen

Zwithin

the

travel

portal

market?AeroMexico

vacationsgenerally

appealsto

womenandmen

equally?Thepopularity

ratingof

AeroMexico

vacationsis

43%?AeroMexico

vacationsranksfifth

inusage?Among

AeroMexico

vacationsenthusiasts,28%

fallunderthe

high-income

category?Interms

of

loyalty,AeroMexico

vacationsisthirdinMexico?Consumers

want

theirtravel

portal

brandstohavehonesty

/trustworthiness,

reliability,

and

friendliness?AeroMexico

vacationshasascore

of

35%

formediabuzz3Sources:

Statista

Consumer

Insights

Global,

asofDecember2024CHAPTER

01Brand

profileInthissection,

we

show

the

demographics

and

attitudesof

consumers

who

saytheylikethisbrandversus

the

share

ofindustryusers.

Thechapteraimsto

bringclarity

tocompanies

who

want

to

know

whotheirbrandingiscurrently

appealingtoand

what

theythinkaboutthe

industry.4Awarenessis

the

highest

scoring

KPI

for

AeroMexico

vacations

at

82%Brand

profile:

snapshotBrand

performance

of

AeroMexicovacations

inMexico82%80%43%35%23%AwarenessPopularityUsageLoyaltyBuzz5Notes:Travelportals

‘a(chǎn)wareness’,‘popularity’,

‘usage’,‘loyalty’

and

‘buzz’

by

brand;

Multi

pick;

Base:

n=1,246,

all

respondents(awareness),

n=1,018,

respondents

who

know

the

individual

brand

(popularity),

n=1,018,

respondents

whoknow

the

individual

brand(usage),

n=235,

respondents

who

have

used

the

individual

brand

(loyalty),

n=1,018,

respondents

who

know

the

individual

brand(buzz)Sources:

Statista

Consumer

Insights

Global,

asofDecember2024AeroMexico

vacations’

branding

resonates

morewith

Gen

ZBrand

profile:

consumer

demographics

(1/3)Measuring

attitudesand

opinions

among

generationshelpsidentifyyourtarget

audience

foryournextcampaigns.Share

ofgenerations39%39%38%34%Withthatinmind,when

looking

atthe

shareofconsumers

who

likeAeroMexico

vacationsbygeneration

versustheshareof

industryusers

ingeneral,

we

cansee

thatAeroMexico

vacationsislikedby3%

of

Babyboomers

and

20%

of

Gen

Xers,whereasthe

total

shareof

industryusers

is3%

and

24%,respectively.24%20%ForMillennials

andGen

Z,

38%

and

39%

feel

positivelytowards

AeroMexico

vacations,versus

39%

and

34%.Socurrently,

forAeroMexico

vacations,Gen

Zconnectsmost

with

theirbrandcompared

tothe

overall

industryuser.3%

3%Gen

ZMillennialsGen

XBaby

BoomerBrand

enthusiastIndustryuser6Notes:“How

oldareyou?”;Single

Pick;“When

it

comestotravelportals,which

ofthe

following

brands

do

youlike?”;

Multi

Pick;

Base:n=434,

AeroMexico

vacations

enthusiast,

n=954,

travelportalusersSources:

Statista

Consumer

Insights

Global,

asofDecember2024AeroMexico

vacations

generally

appeals

to

women

and

men

equallyBrand

profile:

consumer

demographics

(2/3)GenderTheGender

splitbetween

brandenthusiastsof

AeroMexico

vacationsshows

thatwomen

areequally

likely

tohaveanaffinity

with

the

brandcompared

to

men.LGBTQIA+statusUnderstanding

and

respecting

thediverse

needsandidentitiesof7%8%consumers

is

becoming

more

and

moreimportant,notjustfrom

asensitivitypointof

view,

but

also

fromrecognizingpotential

businessopportunities

thatcome

withinclusivity

and

diversity.

Andcurrently,

AeroMexico

vacationshasasimilar

proportion

of

LGBTQIA+50%50%49%51%50%

ofwomen

likeAeroMexicovacationscompared

to

50%

of

men,whereas

forthe

overall

industry,51%

ofmen

usetravel

portalscompared

to49%of

women.89%89%consumers

when

compared

totheindustryusers

ingeneral.7%

of

AeroMexico

vacationsenthusiastsconsider

themselves

tobe

partof

theLGBTQIA+

community

compared

to8%among

industryusers

overall.Brand

enthusiastFemaleIndustryuserMaleBrand

enthusiastIndustryuserNot

givenYesNo7Notes:“What

is

yourgender?”;Single

Pick;“Doyouconsider

yourself

partofthe

LGBTQ+community?”;

Single

Pick;

“When

it

comes

to

travel

portals,which

ofthe

following

brands

do

youlike?”;

Multi

Pick;

Base:

n=434,

AeroMexicovacations

enthusiast,

n=954,

travelportalusersSources:

Statista

Consumer

Insights

Global,

asofDecember2024Among

AeroMexico

vacations

enthusiasts,

28%

fall

under

the

high-incomecategoryBrand

profile:

consumer

demographics

(3/3)HouseholdincomeThegraphillustratestheannualhousehold

income

distribution

amongenthusiastsof

thebrand

anduserswithin

the

industry.HouseholdtypeThechartshows

thehousehold

type,takinginto

account

factorssuchashousehold

size,

familystructure,

andthe

number

ofchildren.7%7%Single28%34%30%35%12%12%CoupleSingleparentNuclear28%

ofAeroMexico

vacationsenthusiastsare

from

high-incomehouseholds.AeroMexico

vacations’brandisgenerally

enjoyed

more

byconsumerswho

arepartof

anextended

household,25%

ofAeroMexico

vacationsenthusiastshavethiscurrent

livingsituation.9%7%30%33%39%Multi-generational10%10%41%25%23%ExtendedOther4%3%Brand

enthusiastIndustryuserLowHighMediumBrand

enthusiastIndustryuser8Notes:Recode

based

on’’Monthly/annual

household

income

(local

currency)’’;Single

Pick;Typology

basedon

’’household

size’’,

’’household

constellation’’

and

’’children

under

the

ageof14

in

household’’;

Single

Pick;“When

it

comesto

travelportals,which

ofthe

following

brands

do

youlike?”;Multi

Pick;Base:

n=434,

AeroMexicovacations

enthusiast,

n=954,

travelportalusersSources:

Statista

Consumer

Insights

Global,

asofDecember2024Consumers

want

their

travelportal

brands

to

have

honesty

/

trustworthiness,reliability,

and

friendlinessBrand

profile:

qualitiesQualitiesuserswant

from

travel

portal

brandsFortravel

portals,thetopthree

qualitiesusers

wantfrom

abrandarehonesty

/trustworthiness,

reliability,

andfriendliness.Authenticity80%Thrill/ExcitementSustainabilityBoldnessCleverness60%40%20%0%AeroMexico

vacationsusers

alsoappreciate

these

key

attributes,indicating

AeroMexico

vacationsexudesthese

qualities.SocialCoolnessresponsibilityThequalitiesthatAeroMexico

vacationsenthusiastsare

least

focused

on

areboldness

and

inclusiveness.ReliabilityExclusivityInnovationInclusivenessFriendlinessAeroMexico

vacationsshouldwork

onpromoting

honesty

/trustworthiness

toconvert

enthusiastsinto

owners.HighvalueHonesty/trustworthinessIndustryuserBrandenthusiastBrandowner9Notes:“When

it

comesto

travelportals,which

ofthese

aspects

are

mostimportant

to

you?”;Multi

Pick;

“When

it

comes

totravelportals,which

ofthe

following

brands

do

youlike?”;

Multi

Pick;

“When

it

comes

totravelportals,which

ofthe

following

brands

have

youused

in

the

past12

months?”;

Multi

Pick;

Base:

n=235,

AeroMexico

vacations

users’,n=434,

AeroMexico

vacations

enthusiast,

n=954,

travelportalusersSources:

Statista

Consumer

Insights

Global,

asofDecember2024Among

AeroMexico

vacations

fans,

29%

state

that

they

get

excited

about

travelportalsBrand

profile:

attitudesWhat

doconsumersthink

oftravel

portals

ingeneral?48%46%31%30%29%29%29%28%27%27%14%

14%Sustainability

is

Ivaluealow

priceimportant

to

me

over

highqualityIamwellinformedIrely

onbrands

Iget

excited

about

IliketotalkaboutIknow

and

trusttravel

portalstopicsrelating

totravel

portalsBrand

enthusiastIndustryuser10

Notes:“Which

ofthese

statements

about

travelportals

do

youagreewith?”;

Multi

Pick;“When

it

comesto

travelportals,which

ofthe

following

brands

do

youlike?”;Multi

Pick;Base:n=434,

AeroMexicovacations

enthusiast,

n=954,travelportalusersSources:

Statista

Consumer

Insights

Global,

asofDecember2024CHAPTER

02Brand

KPIs

&

benchmarkingInthischapter,youcansee

howabrandperforms

againsttheirmaincompetitors

inthe

marketplace.Thissection

allows

benchmarking

ofthekey

performance

indicatorsfrom

the

brandprofile

againsttheindustryasawhole

andotherindustryleaders.1180%

of

AeroMexico

vacations

users

display

loyalty

towards

the

brandBrand

KPIs

&benchmarking:

IndustrycomparisonBrand

performanceWhen

itcomes

to

travel

portals,the

averageawareness

ofabrandinMexico

is52%.

Awareness

ofAeroMexico

vacations,however,

is

at82%.Awareness43%

ofMexican

travel

portal

userssay

theylikeAeroMexico

vacations,compared

toanindustryaverage

brand

popularity

of31%.23%

ofindustryusers

inMexico

saythey

useAeroMexico

vacations,with

the

average

usageofabrandat17%.BuzzPopularity80%

ofbrandusers

saythey

would

usethe

brandagain,compared

toanaverage

loyalty

score

of

72%.AeroMexico

vacationshasbeen

noticed

more

inthemedia

compared

tootherbrands,with

a“Buzz”scoreof

35%

compared

to30%.LoyaltyBrandUsageIndustryaverageSooverall,

the

results

showtheir

performance

tobeabove

average

compared

to

theindustry.12

Notes:Travelportals

‘a(chǎn)wareness’,‘popularity’,

‘usage’,‘loyalty’

and

‘buzz’

by

brand;

Multi

pick;

Base:

n=1,246,

all

respondents(awareness),

n=1,018,

respondents

who

know

the

individual

brand

(popularity),

n=1,018,

respondents

whoknow

the

individual

brand(usage),

n=235,

respondents

who

have

used

the

individual

brand

(loyalty),

n=1,018,

respondents

who

know

the

individual

brand(buzz)Sources:

Statista

Consumer

Insights

Global,

asofDecember2024AeroMexico

vacations

ranks

second

in

awareness

within

the

travelportal

marketBrand

KPIs

&benchmarking:

awarenessSummaryAwarenessofAeroMexico

vacationsRank#

BrandAwareness

%Driving

recognition

will

lead

to

growing

yourcustomerbaseand

measuring

brandawareness

isakeycomponent

toachieve

this.Withthisscore,

you

cangaugethe

current

market

presence

ofabrand,understandthebrand’svisibility,competitiveness,

andrecognition

among

theirtarget

audience.

Further

tothis,itisaperfect

way

toassess

yourcurrentmarketing

strategies.1Trivago90%82%78%77%75%73%70%62%59%44%18%2AeroMexico

vacationsExpedia345AirbnbUsingtheconcept

of

aided

brand

recognition,

showingrespondents

both

the

brand’slogo

andthe

writtenbrandname,we

asked:

“Doyou

know

thisbrand,

evenifonly

byname?”.6Bestday7BTripadvisorKAYAK8Outofallrespondents,

82%

were

aware

ofAeroMexico

vacations.

Thisranksthem

secondcompared

to

other

brandssurveyed

inthismarket.82%9AwarenessN/A10Pricetravel13

Notes:“Doyouknow

this

brand,

evenif

only

by

name?”;Multi

Pick;

Base:

n=1,246,

all

respondents

(awareness)Sources:

Statista

Consumer

Insights

Global,

asofDecember2024The

popularity

rating

of

AeroMexico

vacations

is

43%Brand

KPIs

&benchmarking:

popularitySummaryPopularity

ofAeroMexico

vacationsRank#

BrandPopularity%ThepopularityKPIisagreat

indicatorof

brandperception

among

current

andpotentialfuturecustomers.

Thesocial

proof

provided

byahigh

scorecansignifyhow

trustworthy

abrandisandinfluenceconsumer

engagement.

Brandswith

alarge

engagedfollowing

canoften

enjoy

higherlevels

of

advocacyandloyalty.1Airbnb62%58%52%47%43%37%35%32%29%25%2Trivago3BAeroMexico

vacationsExpedia443%Outofconsumers

who

knew

thebrand,

43%

saidtheyliked

AeroMexico

vacations.

Thisranksthem

fifthcompared

to

other

brandssurveyed

inthismarket.557%67Bestday8KAYAK9TripadvisorMexicoDPopularityN/A1014

Notes:“When

it

comesto

travelportals,which

ofthe

following

brands

do

youlike?”;Multi

Pick;Base:

n=1,018,

respondents

who

know

the

individual

brand

(popularity)Sources:

Statista

Consumer

Insights

Global,

asofDecember2024AeroMexico

vacations

ranksfifth

in

usageBrand

KPIs

&benchmarking:

usageSummaryUsage

ofAeroMexico

vacationsRank#

BrandUsage

%44%Afterpopularity,we

want

tocover

thevalueactiongapsotounderstandifthe

brandwas

alsobeing

used,weasked

each

respondent:

“When

itcomes

to

travelportals,which

of

the

following

brandshaveyouusedinthe

past12

months?”.1Airbnb23%2Trivago33%3BAeroMexico

vacationsExpedia29%Outofconsumers

who

knew

thebrand,

23%

saidtheyused

AeroMexico

vacations.

Thisranksthemfifthcompared

to

other

brandssurveyed

inthismarket.425%523%620%7KAYAK15%77%8Bestday15%9CoppelViajeseDreams14%UsageN/A1014%15

Notes:“When

it

comesto

travelportals,which

ofthe

following

brands

have

youused

in

the

past12

months?”;

Multi

Pick;Base:

n=1,018,

respondents

who

know

the

individual

brandSources:

Statista

Consumer

Insights

Global,

asofDecember2024In

terms

of

loyalty,

AeroMexico

vacations

is

third

in

MexicoBrand

KPIs

&benchmarking:

loyaltySummaryLoyalty

ofAeroMexicovacations’

consumersRank#

BrandLoyalty

%89%Afterascertaining

the

usageof

abrandinthe

last12months,the

next

most

important

indicatorisbrandloyalty.

Thisscore

allows

ustoestablish

whether

abrandisperforming

well

inregard

to

customerretention.

Measuring

brandloyalty

establishes

aclearfeedback

loop

with

customers,

providing

valuableinsightsinto

customer

satisfaction

and

preferences.

Itisalso

apowerful

predictor

to

help

guide

marketingstrategies

andforecast

futuresalesandrevenue

moreaccurately.1Airbnb20%2Trivago82%3AeroMexico

vacationsBBestday80%480%579%6CoppelViajesPricetravelKAYAK77%Tomeasure

the

loyalty

of

theseconsumers

we

askeach

respondent:

“When

itcomes

to

travel

portals,which

of

the

following

brandsareyou

likely

touseagaininthe

future?”.775%875%80%974%Outofrespondents

whohaveused

AeroMexicovacations,80%

saidthey

would

usethebrand

again.LoyaltyN/A10eDreams74%16

Notes:“When

it

comesto

travelportals,which

ofthe

following

brands

are

youlikely

touse

againin

the

future?”;

Multi

Pick;Base:n=235,

respondents

who

have

used

the

individual

brand

(loyalty)Sources:

Statista

Consumer

Insights

Global,

asofDecember2024AeroMexico

vacations

has

a

score

of

35%

for

media

buzzBrand

KPIs

&benchmarking:

buzzSummaryBuzzofAeroMexicovacationsRank#

BrandBuzz%59%Isthebrand

hot

or

not?Isitcausingastirinthemediaandonline,tofind

thisoutwe

asked

each

respondent:“Whichof

the

following

brandshaveyounoticed

inthemedia,on

social

media,or

inadvertising

inthepast3months?”.1Airbnb2Trivago57%3BBestday53%35%Outofconsumers

who

knew

thebrand,

35%

saidtheyhadheardaboutAeroMexico

vacationsinthemedia.Thisranksthemeighthcompared

to

other

brandssurveyed

inthismarket.446%545%6KAYAK42%65%7Expedia39%8AeroMexico

vacationsCoppelViajesTripadvisor35%924%BuzzN/A1022%17

Notes:“Which

ofthe

following

brands

have

younoticed

in

the

media,

onsocial

media,

orin

advertising

in

the

past3months?”;

Multi

Pick;

Base:

n=1,018,

respondents

who

know

the

individual

brand

(Buzz)Sources:

Statista

Consumer

Insights

Global,

asofDecember2024STATISTACONSUMER

INSIGHTSUnderstand

what

drivesconsumersGainabetterunderstandingofconsumers,brands,andmarkets.Withthe

Statista

Consumer

Insights,

youget

access

tostreamlinedmarketresearchtoolsandallresultsofthe

exclusiveStatista

surveys.

Leverage

consumerinsightstomakedata-drivendecisions

and