《當代商務英語綜合教程》課件-Unit 4 Apes to Get iPads

Contents1TextAApestoGetiPadsLanguageinUseTextBThankGodIt'sFriday!Warm-upQuestions:2Warm-upQuestions:1.Whichotheranimalshavebeentestedforipaduse？2.Howcanyoumakeuseofipad?Pre-classTask13Pre-classTask1Readthetextonceforthemainidea(s).Donotrefertothenotes,theglossary,ordictionaries.TextA

ApestoGetiPads4PassageItstartedasajoke.On1April2011,BritishnewspaperTheSunranastoryclaimingthatanexperimenttoentertaincaptiveapesusingiPadshadleftthemcrazyforthegameAngryBirds.“PlanetoftheApps”,astheAprilfool'sstorywasheadlined,quicklyfounditswaytoScottEngel,afreelancephotographerandvolunteeratMilwaukeeCountyZooinWisconsin.HehadjustboughtanewiPad,andhearingthezoo'sapeskeeperwaslookingforwaystokeephischargesentertained.15PassageRichardZimmermanofOrang-utanOutreach,aconservationgroupbasedinNewYork,knewaboutMilwaukeezoo'sapesweregoingbananasforApple'siPad.Hesawitspotentialforbothentertainingapesandstudyingtheirbehavior.Withashrewdeyeforpublicity,hespotteditsvalueforraisingpublicawarenessoftheprecariousstatusofapesinthewild.Thentherewerethenetworkingopportunities—fortheapes,thatis，putiPadsinzoosacrosstheUSandtheycouldbeconnectedthroughtheInternet,usingApesbookperhaps,toofferboredorang-utansonline“primateplaydates”.Tohelpraisefunds,Orang-utanOutreachlauncheditsAppsforApescampaigninMay.2TextA

ApestoGetiPads6PassageApesaretheobviouscandidatesforthiskindofactivity,saysTrishKhan,Milwaukeezoo'sheadapeskeeper.Theseapesareknownfortheirintelligence,curiosityandcreativity(they'realsonotoriousescapeartists,Khansays)butcanquicklybecomeboredanddepressedinthemonotonousconfinesofcaptivity.“Theirworldisreallyverysmall,”shesays,“andthatmakesacomputerawelcomedistraction.”3TextA

ApestoGetiPads7PassageTheapesusefree,orinexpensivedrawingprogramssuchasDoodleBuddy,musicappMagicPiano,andsimplegameslikeKoiPond.Theanimated,interactiveappTheFantasticFlyingBooksofMr.MorrisLessmoreisalsoafavorite.“We'recollectinginformationontheirpreferencesandhowtheyusetheiPads,wheretheypositiontheirfingers,andhowmuchofthescreentheyuse,”Khansays.Shewouldliketocommissioncustomizedappswithlargerbuttonsandmorepictures,andhopesthatvisitorswillbeabletodownloadthesameappsandusethemtocompetewiththeapesingamesusingtheirownmobilegadgets.4TextA

ApestoGetiPads8PassageAtthemomentMilwaukee'sapesmustreachthroughtheirenclosure'smetalbarstotouchtheiPadscreens.“Iftheygotaholdofit,they'dtakeitapart,”saysKhan.Tosolvethis,KhanandhercolleaguesarelookingforasimplerandcheaperwaytomaketheiPad'swafer-thinscreenape-proof.Therefore,theyhavebegunbycontactingindustrialdesignerswhospecializeincomputercasings.ZimmermanalsoplanstoconsultdolphinexpertJackKassewitzforhisexperienceusingwaterproofediPads.“Orang-utanspeeoneverything,”saysZimmerman.5TextA

ApestoGetiPads9PassageSofar,aboutadozenzooshaveexpressedinterestinjoiningAppsforApes.Butmeetingthisdemandprovedtobeachallenge.MostzoosoperateonshoestringbudgetsandZimmermanhasstruggledtofindfunding.“We'rehopingAppletakesnotice,”hesays.Itreturnedtowhatwewanttotransfertoeverybody,thatis,theseanimalsneedhumanprotection.6TextA

ApestoGetiPadsPre-classTask210Pre-classTask2ChoosethestatementthatbestexplainsyourunderstandingofTextA.1.B2.A3.C4.A5.DPre-classTask311Pre-classTask3Readthetextasecondtimetoreviewthevocabularyincontext.Studythenewwordsandtheirdefinitions.Pre-classTask312GlossaryPre-classTask313Pre-classTask314Pre-classTask315In-classTask116In-classTask1Readthetextathirdtimeforabetterunderstandingofthemainpoints.Explaininyourownwordsthefollowingsentencestakenfromthetext.1.“Theirworldisreallyverysmall”,shesays,“andthatmakesacomputerawelcomedistraction.”1.Shesaystheorang-utansworldisverysmall,soaniPadconnectedtotheInternetiswelcomedbythem.In-classTask1172.Orang-utanspeeoneverything.3.We'rehopingAppletakesnotice.2.Orang-utanspasswateroneverything.3.Itisachallengeforeachorang-utanintheU.S.zoostohaveaniPadwiththelimitationoffunds.In-classTask218In-classTask21.Readaloudparagraphs2～4.2.Answerthefollowingquestions.1)WhatdoestheapesgoingbananasforApple'stabletmean?1)Orang-utansarecrazyaboutiPads.In-classTask2192)HowdidRichardZimmermanofOrang-utanOutreachprotecttheorang-utans?3)Whyshouldwesavetheapesinthewild?2)Helaunchedthe“AppsforApes”Campaigntogiveboredorang-utansaninterestintheirlife.3)（open-endedanswer）In-classTask2204)Whatgamescantheapesplay?5)Whatdoes“We'rehopingAppletakesnotice”mean?4)AngryBird,DoodleBuddy,musicappMagicPiano,andsimplegameslikeKoiPond.5)Itisachallengeforeachorang-utanintheU.SzoostohaveaniPadwiththelimitationoffunds.In-classTask221In-classTask23.ReadandcomparetheEnglishsentences,payingattentiontothebold-typedpartsandtranslatetheChinesesentencesbysimulatingthestructureoftheEnglishsentences.In-classTask2221)我是不是瘋了希望她再來？Themostbullishnewsforgoldisthatthepublichasn’tgonecrazyforityet.2)然而，該項目的前景幾年內將不為人所知，甚至可能幾十年。Guilinisknownforherbeautifulmountainsandrivers.3)我正在學怎么拆、裝手表。Ifthebabygotaholdofthistoy,hewouldtakeitapart.In-classTask2234)應該要求學生上多門學科的課呢？還是專功一門學科？Heisthepersonwhospecializesinmakingcartoons.5)然而，一些讀者已經表達了想了解該類書籍的興趣。Sofar,about10companieshaveexpressedinterestintheenergy-saving-reductionproject.In-classTask224In-classTask24.Discussthefollowingquestionswithyourclassmatesandpresentyourideatotheclass.1)DoyouagreewiththeAppsforApes?2)WhatdoyouthinkisthebestmeasuretoprotecttheOrang-utans?25TextA

TextTranslation猩猩玩上iPad2011年4月1日，英國《太陽報》以娛樂的方式報道稱，用iPad取悅人工圈養(yǎng)猩猩的試驗很成功，猩猩們非常癡迷于游戲：憤怒的小鳥?！皯眯汕颉鄙狭擞奕斯?jié)故事的頭條，很快斯科特·恩格爾讀到了這篇報道，他是一名自由攝影師同時也是威斯康星州密爾沃基縣動物園的一名志愿者。當他聽說猩猩飼養(yǎng)員正在想辦法取悅大猩猩的時候，他正好買了一臺新的iPad，于是恩格爾主動提供給了動物園一臺舊的iPad。126TextATextTranslation紐約保育機構“紅毛猩猩外展組織”的專家理查德·齊默曼聽說了密爾沃基動物園猩猩瘋狂地愛上了蘋果的平板電腦的消息，他認為用蘋果的平板電腦來取悅猩猩并研究其行為是可能的。帶著對宣傳的敏銳力，他發(fā)現(xiàn)這有利于增強人們對瀕臨滅絕動物的保護意識。所以，為了猩猩，可以利用網(wǎng)絡的機會，在全美國的動物園里采用iPad，然后借助猩猩版facebook，主要是通過聯(lián)網(wǎng)，在線提供百無聊賴猩猩的“定期表演”。為了籌集資金，紅毛猩猩外展在五月就發(fā)起了“猩猩