brand kpis fuer fertiggerichte meal of the moment in indien-外文版培訓(xùn)課件（2025.2）-worldreportmarket

CONSUMER&

BRANDBrandKPIs

for

ready-made-food:

Mealof

the

moment

in

IndiaConsumer

Insights

reportDecember2024Discover

your

Brand

KPI

scores.

Benchmark

against

competitors

and

measureyour

brand’s

marketimpactIntroduction:

studydetailsThe

reportMethodologyThisreport

hasbeen

created

usingthe

datafromStatista’sConsumer

InsightsBrand

KPIs.Thereportprovides

you

with

key

consumer

insightsandbenchmarks

forabrand’sperformance

againsttheindustryoverall

and

theircompetitors.Design:OnlineSurveyDuration:

approx.

15

minutesLanguage:official

language(s)

ofeach

country

withAmerican

Englishoffered

asanalternativeRegions:Brazil,Germany,

India,

Mexico,

U.S.

and

UKNumberofrespondents:approx.

7500Ourdataallows

you

tomeasure

each

brand’spositioninthe

market

bycreating

aprofile

usingStatista’s5key

performance

indicators.

Which

are:

awareness,popularity,consumption,loyalty,andmedia

buzz.Sample:

Internet

users,

aged18

-64,

quotasset

ongender

and

ageThisreport

is

basedon

Meal

ofthemoment’sperformance

inthe

ready-made-food

market.Fieldwork:April-July

2024Ifyou

would

liketofind

out

more

abouttheConsumerInsightsatStatista

or

theBrandProfiler,

please

clickthe

linkbelow.2Notes:Forthis

report

“Usage”indicates

the

specific

“Consumption”Sources:

Statista

Consumer

Insights

Global,

asofDecember202466%

of

Meal

of

the

moment

consumers

display

loyalty

towards

the

brandIntroduction:

key

insightsWhodoesthebrandappeal

to?How

doesthebrandperform

inthemarket??Meal

of

the

moment’s

branding

resonates

more

with

?Meal

of

the

moment

ranksoutside

the

Top

10

inMillennialsawareness

withintheready-made-food

market?Meal

of

the

moment

generally

appealstomen

more?Thepopularity

ratingof

Meal

of

the

moment

is24%than

women?Meal

of

the

moment

ranksoutside

the

Top

10

in?Among

Meal

of

the

moment

enthusiasts,48%

fallconsumptionunderthe

high-income

category?Interms

of

loyalty,Meal

ofthemoment

is

outsidethe?Consumers

want

theirready-made-food

brandstohavehonesty

/trustworthiness,

authenticity,andhighvalueTop

10inIndia?Meal

of

the

moment

hasascore

of22%

formediabuzz3Sources:

Statista

Consumer

Insights

Global,

asofDecember2024CHAPTER

01Brand

profileInthissection,

we

show

the

demographics

and

attitudesof

consumers

who

saytheylikethisbrandversus

the

share

ofindustryusers.

Thechapteraimsto

bringclarity

tocompanies

who

want

to

know

whotheirbrandingiscurrently

appealingtoand

what

theythinkaboutthe

industry.4Loyalty

is

the

highest

scoring

KPI

for

Meal

of

the

moment

at

66%Brand

profile:

snapshotBrand

performance

of

Meal

ofthemomentinIndia66%52%24%22%22%AwarenessPopularityUsageLoyaltyBuzz5Notes:Ready-made-food

‘a(chǎn)wareness’,‘popularity’,

‘consumption’,

‘loyalty’

and

‘buzz’

by

brand;

Multi

pick;

Base:n=1,249,

all

respondents

(awareness),

n=650,

respondents

who

know

the

individual

brand

(popularity),

n=650,respondents

who

know

the

individual

brand

(consumption),

n=142,

respondents

who

have

consumed

the

individual

brand

(loyalty),

n=650,

respondents

who

know

the

individual

brand

(buzz)Sources:

Statista

Consumer

Insights

Global,

asofDecember2024Meal

of

the

moment’s

branding

resonates

morewith

MillennialsBrand

profile:

consumer

demographics

(1/3)Measuring

attitudesand

opinions

among

generationshelpsidentifyyourtarget

audience

foryournextcampaigns.Share

ofgenerations51%46%Withthatinmind,when

looking

atthe

shareofconsumers

who

likeMeal

ofthemoment

bygenerationversus

the

share

ofindustryusers

ingeneral,

we

cansee

thatMeal

of

the

moment

islikedby0%

ofBabyboomers

and

9%

of

Gen

Xers,whereas

thetotalshareof

industryusers

is

0%

and

12%,

respectively.42%40%ForMillennials

andGen

Z,

51%

and

40%

feel

positivelytowards

Meal

of

the

moment,

versus

42%

and46%.

Socurrently,

forMeal

ofthemoment,

Millennials

connectmost

with

theirbrandcompared

tothe

overall

industryuser.12%9%0%

0%Gen

ZMillennialsGen

XBaby

BoomerBrand

enthusiastIndustryuser6Notes:“How

oldareyou?”;Single

Pick;“When

it

comestoready-made-food,

which

ofthe

following

brands

do

youlike?”;Multi

Pick;Base:n=157,

Mealofthe

moment

enthusiast,

n=1,235,

ready-made-food

consumersSources:

Statista

Consumer

Insights

Global,

asofDecember2024Meal

of

the

moment

generally

appeals

to

men

morethan

womenBrand

profile:

consumer

demographics

(2/3)GenderTheGender

splitbetween

brandenthusiastsof

Meal

ofthemomentshows

thatwomen

areless

likely

tohaveanaffinity

with

the

brandcompared

tomen.LGBTQIA+statusUnderstanding

and

respecting

thediverse

needsandidentitiesof15%80%consumers

is

becoming

more

and

moreimportant,notjustfrom

asensitivitypointof

view,

but

also

fromrecognizingpotential

businessopportunities

thatcome

withinclusivity

and

diversity.

Andcurrently,

Meal

ofthemoment

hasahigherproportion

ofLGBTQIA+18%41%59%40%60%59%

ofmen

likeMeal

ofthemomentcompared

to

41%

of

women,

whereasfortheoverall

industry,60%

of

menconsume

ready-made-food

compared

to40%

ofwomen.79%consumers

when

compared

totheindustryusers

ingeneral.18%

ofMeal

of

the

moment

enthusiastsconsider

themselves

tobe

partof

theLGBTQIA+

community

compared

to15%among

industryusers

overall.Brand

enthusiastFemaleIndustryuserMaleBrand

enthusiastIndustryuserNot

givenYesNo7Notes:“What

is

yourgender?”;Single

Pick;“Doyouconsider

yourself

partofthe

LGBTQ+community?”;

Single

Pick;

“When

it

comes

to

ready-made-food,

which

ofthe

following

brands

do

you

like?”;Multi

Pick;Base:

n=157,

Mealofthe

moment

enthusiast,

n=1,235,

ready-made-food

consumersSources:

Statista

Consumer

Insights

Global,

asofDecember2024Among

Meal

of

the

moment

enthusiasts,

48%

fall

under

the

high-incomecategoryBrand

profile:

consumer

demographics

(3/3)HouseholdincomeThegraphillustratestheannualhousehold

income

distribution

amongenthusiastsof

thebrand

andconsumerswithin

the

industry.HouseholdtypeThechartshows

thehousehold

type,takinginto

account

factorssuchashousehold

size,

familystructure,

andthe

number

ofchildren.3%3%Single37%3%6%CoupleSingleparentNuclear48%48%

ofMeal

of

the

moment

enthusiastsarefrom

high-income

households.Meal

ofthemoment’s

brandisgenerallyenjoyed

more

byconsumers

who

arepartof

amulti-generational

household,36%

ofMeal

of

the

moment

enthusiastshavethiscurrent

livingsituation.3%5%24%21%29%33%24%Multi-generational36%27%29%ExtendedOther28%36%3%2%Brand

enthusiastIndustryuserLowHighMediumBrand

enthusiastIndustryuser8Notes:Recode

based

on’’Monthly/annual

household

income

(local

currency)’’;Single

Pick;Typology

basedon

’’household

size’’,

’’household

constellation’’

and

’’children

under

the

ageof14

in

household’’;

Single

Pick;“When

it

comesto

ready-made-food,

which

ofthe

following

brands

do

youlike?”;Multi

Pick;Base:

n=157,

Mealofthe

moment

enthusiast,

n=1,235,

ready-made-food

consumersSources:

Statista

Consumer

Insights

Global,

asofDecember2024Consumers

want

their

ready-made-food

brands

to

have

honesty

/trustworthiness,

authenticity,

and

high

valueBrand

profile:

qualitiesQualitiesconsumerswant

from

ready-made-food

brandsForready-made-food,

the

top

threequalitiesconsumers

wantfrom

abrandarehonesty

/trustworthiness,Authenticity80%Thrill/ExcitementSustainabilityBoldnessClevernessauthenticity,andhigh

value.60%40%20%0%Meal

ofthemoment

consumers

alsoappreciate

these

key

attributes,indicating

Meal

of

the

moment

exudesthese

qualities.SocialresponsibilityCoolnessThequalitiesthatMeal

of

the

momententhusiastsare

least

focused

on

arethrill/excitement

andinclusiveness.ReliabilityExclusivityInnovationInclusivenessFriendlinessMeal

ofthemoment

should

work

onpromoting

friendliness

toconvertenthusiastsintoowners.HighvalueHonesty/trustworthinessIndustryuserBrandenthusiastBrandowner9Notes:“When

it

comesto

ready-made-food,

which

ofthese

aspects

are

mostimportant

to

you?”;Multi

Pick;“When

it

comesto

ready-made-food,

which

ofthe

following

brands

do

youlike?”;Multi

Pick;“When

it

comesto

ready-made-food,

which

ofthe

following

brands

have

youconsumed

in

the

past

12

months?”;

Multi

Pick;Base:n=142,

Mealofthe

moment

consumers’,

n=157,

Mealofthe

moment

enthusiast,

n=1,235,

ready-made-foodconsumersSources:

Statista

Consumer

Insights

Global,

asofDecember2024Among

Meal

of

the

moment

fans,

61%

state

that

they

get

excited

about

ready-made-food

productsBrand

profile:

attitudesWhat

doconsumersthink

ofready-made-food

ingeneral?62%62%61%61%56%52%45%44%43%40%40%29%Sustainability

is

Ivaluealow

priceimportant

to

me

over

highqualityIamwellinformedIrely

onbrands

Iget

excited

about

IliketotalkaboutIknow

and

trust

ready-made-food

topicsrelating

toproductsready-made-foodBrand

enthusiastIndustryuser10

Notes:“Which

ofthese

statements

about

ready-made-food

do

youagree

with?”;

Multi

Pick;“When

it

comesto

ready-made-food,

which

ofthe

following

brands

do

youlike?”;Multi

Pick;Base:n=157,

Mealofthe

moment

enthusiast,n=1,235,

ready-made-food

consumersSources:

Statista

Consumer

Insights

Global,

asofDecember2024CHAPTER

02Brand

KPIs

&

benchmarkingInthischapter,youcansee

howabrandperforms

againsttheirmaincompetitors

inthe

marketplace.Thissection

allows

benchmarking

ofthekey

performance

indicatorsfrom

the

brandprofile

againsttheindustryasawhole

andotherindustryleaders.1166%

of

Meal

of

the

moment

consumers

display

loyalty

towards

the

brandBrand

KPIs

&benchmarking:

IndustrycomparisonBrand

performanceWhen

itcomes

to

ready-made-food,

the

averageawareness

ofabrandinIndiais66%.

Awareness

ofMeal

ofthemoment,

however,

isat52%.Awareness24%

ofIndianready-made-food

consumers

say

theylikeMeal

of

the

moment,

compared

toanindustryaverage

brand

popularity

of45%.22%

ofindustryconsumers

inIndiasaythey

consumeMeal

ofthemoment,

with

the

average

consumption

ofabrandat41%.BuzzPopularity66%

ofbrandconsumers

say

theywould

consume

thebrandagain,compared

toanaverage

loyalty

score

of76%.Meal

ofthemoment

hasbeen

noticed

less

inthemedia

compared

tootherbrands,with

a“Buzz”scoreof

22%

compared

to37%.LoyaltyBrandUsageIndustryaverageSooverall,

the

results

showtheir

performance

tobebelow

average

compared

to

theindustry.12

Notes:Ready-made-food

‘a(chǎn)wareness’,‘popularity’,

‘consumption’,

‘loyalty’

and

‘buzz’

by

brand;

Multi

pick;

Base:n=1,249,

all

respondents

(awareness),

n=650,

respondents

who

know

the

individual

brand

(popularity),

n=650,respondents

who

know

the

individual

brand

(consumption),

n=142,

respondents

who

have

consumed

the

individual

brand

(loyalty),

n=650,

respondents

who

know

the

individual

brand

(buzz)Sources:

Statista

Consumer

Insights

Global,

asofDecember2024Meal

of

the

moment

ranks

outside

the

Top

10

in

awareness

within

the

ready-made-food

marketBrand

KPIs

&benchmarking:

awarenessSummaryAwarenessofMeal

ofthemomentRank#

BrandAwareness

%Driving

recognition

will

lead

to

growing

yourcustomerbaseand

measuring

brandawareness

isakeycomponent

toachieve

this.Withthisscore,

you

cangaugethe

current

market

presence

ofabrand,understandthebrand’svisibility,competitiveness,

andrecognition

among

theirtarget

audience.

Further

tothis,itisaperfect

way

toassess

yourcurrentmarketing

strategies.1Maggi98%94%90%84%82%71%70%68%56%54%2AashirvaadHaldiram'sTATA

sampannKellogg's3448%552%Usingtheconcept

of

aided

brand

recognition,

showingrespondents

both

the

brand’slogo

andthe

writtenbrandname,we

asked:

“Doyou

know

thisbrand,

evenifonly

byname?”.6Nissin

NoodlesMTR

FoodsPriya

FoodsKitchens

ofIndiaGits78Outofallrespondents,

52%

were

aware

of

Meal

of

themoment.

This

ranksthemoutsidetheTop10compared

to

other

brandssurveyed

inthismarket.9AwarenessN/A1013

Notes:“Doyouknow

this

brand,

evenif

only

by

name?”;Multi

Pick;

Base:

n=1,249,

all

respondents

(awareness)Sources:

Statista

Consumer

Insights

Global,

asofDecember2024The

popularity

rating

of

Meal

of

the

moment

is

24%Brand

KPIs

&benchmarking:

popularitySummaryPopularity

ofMeal

of

themomentRank#

BrandPopularity%ThepopularityKPIisagreat

indicatorof

brandperception

among

current

andpotentialfuturecustomers.

Thesocial

proof

provided

byahigh

scorecansignifyhow

trustworthy

abrandisandinfluenceconsumer

engagement.

Brandswith

alarge

engagedfollowing

canoften

enjoy

higherlevels

of

advocacyandloyalty.1Maggi80%74%64%62%55%52%44%41%39%36%24%2Haldiram'sAashirvaadKellogg's34Outofconsumers

who

knew

thebrand,

24%

saidtheyliked

Meal

ofthemoment.

ThisranksthemoutsidetheTop

10

compared

tootherbrandssurveyed

inthismarket.5TATA

sampannMTR

FoodsNissin

NoodlesKitchens

ofIndiaGits6776%89PopularityN/A10Priya

Foods14

Notes:“When

it

comesto

ready-made-food,

which

ofthe

following

brands

do

youlike?”;Multi

Pick;Base:n=650,

respondents

who

know

the

individual

brand

(popularity)Sources:

Statista

Consumer

Insights

Global,

asofDecember2024Meal

of

the

moment

ranks

outside

the

Top

10

in

consumptionBrand

KPIs

&benchmarking:

consumptionSummaryConsumption

ofMeal

ofthemomentRank#

BrandUsage

%80%Afterpopularity,we

want

tocover

thevalueactiongapsotounderstandifthe

brandwas

alsobeing1Maggiconsumed,

we

asked

each

respondent:

“Whenitcomes

to

ready-made-food,

which

ofthefollowingbrandshaveyou

consumed

inthe

past12

months?”.22%2Haldiram'sAashirvaadKellogg's69%364%Outofconsumers

who

knew

thebrand,

22%

saidtheyconsumed

Meal

ofthemoment.

ThisranksthemoutsidetheTop10

compared

to

other

brandssurveyed

inthismarket.457%5TATA

sampannMTR

FoodsGits46%645%738%8Nissin

NoodlesKitchens

ofIndiaPriya

Foods38%78%936%UsageN/A1034%15

Notes:“When

it

comesto

ready-made-food,

which

ofthe

following

brands

have

youconsumed

in

the

past12

months?”;

Multi

Pick;Base:

n=650,

respondents

who

know

the

individual

brandSources:

Statista

Consumer

Insights

Global,

asofDecember2024In

terms

of

loyalty,

Meal

of

the

moment

is

outside

the

Top

10

in

IndiaBrand

KPIs

&benchmarking:

loyaltySummaryLoyalty

ofMeal

ofthemoment’s

consumersRank#

BrandLoyalty

%87%Afterascertaining

the

consumption

ofabrandinthelast12

months,the

next

most

important

indicatorisbrandloyalty.

Thisscore

allows

ustoestablishwhether

abrandisperforming

well

inregard

tocustomer

retention.

Measuring

brandloyaltyestablishes

aclear

feedback

loop

with

customers,providing

valuableinsightsinto

customer

satisfactionandpreferences.

Itis

alsoapowerful

predictor

tohelpguidemarketing

strategies

and

forecast

futuresalesandrevenue

more

accurately.1Maggi2AashirvaadHaldiram'sKellogg's86%34%385%482%5TATA

sampannMTR

FoodsGits81%680%Tomeasure

the

loyalty

of

theseconsumers

we

askeach

respondent:

“When

itcomes

to

ready-made-food,which

of

the

following

brandsareyou

likely

toconsume

againinthefuture?”.66%77%78TheTasteCompanySlurrp

FarmPriya

Foods75%974%Outofrespondents

whohaveconsumed

Meal

of

themoment,

66%

saidthey

would

consume

the

brandagain.LoyaltyN/A1073%16

Notes:“When

it

comesto

ready-made-food,

which

ofthe

following

brands

are

youlikely

to

consume

againin

the

future?”;

Multi

Pick;Base:n=142,

respondents

who

have

consumed

the

individual

brand

(loyalty)Sources:

Statista

Consumer

Insights

Global,

asofDecember2024Meal

of

the

moment

has

a

score

of

22%

for

media

buzzBrand

KPIs

&benchmarking:

buzzSummaryBuzzofMeal

ofthemomentRank#

BrandBuzz%74%Isthebrand

hot

or

not?Isitcausingastirinthemediaandonline,tofind

thisoutwe

asked

each

respondent:“Whichof

the

following

brandshaveyounoticed

inthemedia,on

social

media,or

inadvertising

inthepast3months?”.1Maggi22%2AashirvaadHaldiram'sKellogg's65%362%Outofconsumers

who

knew

thebrand,

22%

saidtheyhadheardaboutMeal

of

the

moment

inthe

media.Thisranksthemoutsidethe

Top

10

compared

tootherbrandssurveyed

inthismarket.460%5MTR

FoodsTATA

sampannGits41%638%732%8Kitchens

ofIndiaNissin

NoodlesPriya

Foods32%78%931%BuzzN/A1026%17

Notes:“Which

ofthe

following

brands

have

younoticed

in

the

media,

onsocial

media,

orin

advertising

in

the

past3months?”;

Multi

Pick;

Base:

n=650,

respondents

who

know

the

individual

brand

(Buzz)Sources:

Statista

Consumer

Insights

Global,

asofDecember2024STATISTACONSUMER

INSIGHTSUnderstand

what

drivesconsumersGainabetterunderstandingofconsumers,brands,andmarkets.Withthe

Statista

Consumer

Insights,

youget

access

tostreamlinedmarketresearchtoolsandallresultsofthe

exclusiveStatista

sur