brand kpis fuer eiscreme lazza ice creams in indien-外文版培訓(xùn)課件（2025.2）-worldreportmarket

CONSUMER&

BRANDBrandKPIs

for

ice

cream:

Lazza

IceCreams

in

IndiaConsumer

Insights

reportDecember2024Discover

your

Brand

KPI

scores.

Benchmark

against

competitors

and

measureyour

brand’s

marketimpactIntroduction:

studydetailsThe

reportMethodologyThisreport

hasbeen

created

usingthe

datafromStatista’sConsumer

InsightsBrand

KPIs.Thereportprovides

you

with

key

consumer

insightsandbenchmarks

forabrand’sperformance

againsttheindustryoverall

and

theircompetitors.Design:OnlineSurveyDuration:

approx.

15

minutesLanguage:official

language(s)

ofeach

country

withAmerican

Englishoffered

asanalternativeRegions:Brazil,Germany,

India,

Mexico,

U.S.

and

UKNumberofrespondents:approx.

5000Ourdataallows

you

tomeasure

each

brand’spositioninthe

market

bycreating

aprofile

usingStatista’s5key

performance

indicators.

Which

are:

awareness,popularity,consumption,loyalty,andmedia

buzz.Sample:

Internet

users,

aged18

-64,

quotasset

ongender

and

ageThisreport

is

basedon

Lazza

IceCreams’

performanceinthe

ice

cream

market.Fieldwork:April-May

2024Ifyou

would

liketofind

out

more

abouttheConsumerInsightsatStatista

or

theBrandProfiler,

please

clickthe

linkbelow.2Notes:Forthis

report

“Usage”indicates

the

specific

“Consumption”Sources:

Statista

Consumer

Insights

Global,

asofDecember202476%

of

Lazza

Ice

Creams

consumers

display

loyalty

towards

the

brandIntroduction:

key

insightsWhodoesthebrandappeal

to?How

doesthebrandperform

inthemarket??LazzaIce

Creams’

branding

resonates

more

with?LazzaIce

Creams

ranksoutsidetheTop10

inMillennialsawareness

withintheicecream

market?LazzaIce

Creams

generally

appealsto

men

morethan

women?Thepopularity

ratingof

LazzaIceCreams

is

39%?LazzaIce

Creams

ranksninth

inconsumption?Interms

of

loyalty,Lazza

IceCreams

iseighth

inIndia?LazzaIce

Creams

hasascore

of

32%

formedia

buzz?Among

LazzaIceCreams

enthusiasts,37%

fallunderthe

high-income

category?Consumers

want

theiricecream

brandstohavecoolness,

honesty

/trustworthiness,

and

authenticity3Sources:

Statista

Consumer

Insights

Global,

asofDecember2024CHAPTER

01Brand

profileInthissection,

we

show

the

demographics

and

attitudesof

consumers

who

saytheylikethisbrandversus

the

share

ofindustryusers.

Thechapteraimsto

bringclarity

tocompanies

who

want

to

know

whotheirbrandingiscurrently

appealingtoand

what

theythinkaboutthe

industry.4Loyalty

is

the

highest

scoring

KPI

for

Lazza

Ice

Creams

at

76%Brand

profile:

snapshotBrand

performance

of

Lazza

Ice

Creams

inIndia76%50%39%35%32%AwarenessPopularityUsageLoyaltyBuzz5Notes:Ice

cream

‘a(chǎn)wareness’,‘popularity’,

‘consumption’,

‘loyalty’and

‘buzz’

by

brand;

Multi

pick;

Base:

n=1,248,

all

respondents(awareness),

n=620,

respondents

who

know

the

individual

brand

(popularity),

n=620,

respondents

whoknow

the

individual

brand(consumption),

n=216,

respondents

who

have

consumed

the

individual

brand

(loyalty),

n=620,

respondents

who

know

the

individual

brand

(buzz)Sources:

Statista

Consumer

Insights

Global,

asofDecember2024Lazza

Ice

Creams’

branding

resonates

more

with

MillennialsBrand

profile:

consumer

demographics

(1/3)Measuring

attitudesand

opinions

among

generationshelpsidentifyyourtarget

audience

foryournextcampaigns.Share

ofgenerations53%Withthatinmind,when

looking

atthe

shareofconsumers

who

likeLazza

IceCreams

bygenerationversus

the

share

ofindustryusers

ingeneral,

we

cansee

thatLazza

IceCreams

islikedby

0%

of

Babyboomers

and

8%

of

Gen

Xers,whereas

thetotalshareof

industryusers

is

0%

and

12%,

respectively.45%43%39%ForMillennials

andGen

Z,

53%

and

39%

feel

positivelytowards

Lazza

IceCreams,

versus

45%

and

43%.

Socurrently,

forLazza

IceCreams,

Millennials

connectmost

with

theirbrandcompared

tothe

overall

industryuser.12%8%0%

0%Gen

ZMillennialsGen

XBaby

BoomerBrand

enthusiastIndustryuser6Notes:“How

oldareyou?”;Single

Pick;“When

it

comestoice

cream,which

ofthe

following

brands

do

youlike?”;Multi

Pick;Base:

n=243,

LazzaIce

Creamsenthusiast,

n=1,228,

ice

creamconsumersSources:

Statista

Consumer

Insights

Global,

asofDecember2024Lazza

Ice

Creams

generally

appeals

to

men

more

than

womenBrand

profile:

consumer

demographics

(2/3)GenderTheGender

splitbetween

brandenthusiastsof

Lazza

IceCreams

showsthatwomen

are

less

likely

tohaveanaffinity

with

thebrand

compared

tomen.LGBTQIA+statusUnderstanding

and

respecting

thediverse

needsandidentitiesofconsumers

is

becoming

more

and

moreimportant,notjustfrom

asensitivitypointof

view,

but

also

fromrecognizingpotential

businessopportunities

thatcome

withinclusivity

and

diversity.

Andcurrently,

LazzaIce

Creams

hasahigherproportion

of

LGBTQIA+

consumerswhen

compared

tothe

industryusers

ingeneral.17%15%79%41%59%48%52%52%

ofmen

likeLazza

IceCreamscompared

to

48%

of

women,

whereasfortheoverall

industry,59%

of

menconsume

ice

cream

compared

to

41%

ofwomen.79%17%

ofLazza

IceCreams

enthusiastsconsider

themselves

tobe

partof

theLGBTQIA+

community

compared

to15%among

industryusers

overall.Brand

enthusiastFemaleIndustryuserMaleBrand

enthusiastIndustryuserNot

givenYesNo7Notes:“What

is

yourgender?”;Single

Pick;“Doyouconsider

yourself

partofthe

LGBTQ+community?”;

Single

Pick;

“When

it

comes

to

ice

cream,which

ofthe

following

brands

do

youlike?”;Multi

Pick;Base:

n=243,

LazzaIce

Creamsenthusiast,

n=1,228,

ice

cream

consumersSources:

Statista

Consumer

Insights

Global,

asofDecember2024Among

Lazza

Ice

Creams

enthusiasts,

37%

fall

under

the

high-income

categoryBrand

profile:

consumer

demographics

(3/3)HouseholdincomeThegraphillustratestheannualhousehold

income

distribution

amongenthusiastsof

thebrand

andconsumerswithin

the

industry.HouseholdtypeThechartshows

thehousehold

type,takinginto

account

factorssuchashousehold

size,

familystructure,

andthe

number

ofchildren.2%4%Single37%36%6%6%CoupleSingleparentNuclear37%

ofLazza

IceCreams

enthusiastsarefrom

high-income

households.Lazza

IceCreams’

brandisgenerallyenjoyed

more

byconsumers

who

arepartof

anuclearhousehold,

30%

ofLazza

IceCreams

enthusiastshavethiscurrent

living

situation.2%3%30%30%32%32%21%Multi-generational27%27%31%33%ExtendedOther37%2%2%Brand

enthusiastIndustryuserLowHighMediumBrand

enthusiastIndustryuser8Notes:Recode

based

on’’Monthly/annual

household

income

(local

currency)’’;Single

Pick;Typology

basedon

’’household

size’’,

’’household

constellation’’

and

’’children

under

the

ageof14

in

household’’;

Single

Pick;“When

it

comesto

ice

cream,which

ofthe

following

brands

do

youlike?”;Multi

Pick;Base:n=243,

LazzaIce

Creams

enthusiast,

n=1,228,

ice

creamconsumersSources:

Statista

Consumer

Insights

Global,

asofDecember2024Consumers

want

their

ice

cream

brands

to

have

coolness,

honesty

/trustworthiness,

and

authenticityBrand

profile:

qualitiesQualitiesconsumerswant

from

icecream

brandsForice

cream,

thetopthree

qualitiesconsumers

want

fromabrandarecoolness,

honesty

/trustworthiness,

andauthenticity.Authenticity80%Thrill/ExcitementSustainabilityBoldnessCleverness60%40%20%0%Lazza

IceCreams

consumers

alsoappreciate

these

key

attributes,indicating

Lazza

IceCreams

exudesthese

qualities.SocialresponsibilityCoolnessThequalitiesthatLazzaIceCreamsenthusiastsare

least

focused

on

areinclusiveness

and

boldness.ReliabilityExclusivityInnovationInclusivenessFriendlinessLazza

IceCreams

shouldwork

onpromoting

thrill/excitement

toconvertenthusiastsintoowners.HighvalueHonesty/trustworthinessIndustryuserBrandenthusiastBrandowner9Notes:“When

it

comesto

ice

cream,which

ofthese

aspects

aremostimportant

to

you?”;Multi

Pick;“When

it

comesto

ice

cream,which

ofthe

following

brands

do

youlike?”;Multi

Pick;“When

it

comesto

ice

cream,which

ofthefollowing

brands

have

youconsumed

in

the

past

12

months?”;

Multi

Pick;Base:n=216,

LazzaIce

Creamsconsumers’,

n=243,

LazzaIce

Creams

enthusiast,

n=1,228,

ice

cream

consumersSources:

Statista

Consumer

Insights

Global,

asofDecember2024Among

Lazza

Ice

Creams

fans,

67%

state

that

they

get

excited

about

ice

creamBrand

profile:

attitudesWhat

doconsumersthink

oficecream

ingeneral?67%57%57%57%56%46%44%43%41%35%33%27%Sustainability

is

Ivaluealow

priceimportant

to

me

over

highqualityIamwellinformedIrely

onbrandsIknow

and

trust

abouticecream

topicsrelating

toicecreamIget

excitedIliketotalkaboutBrand

enthusiastIndustryuser10

Notes:“Which

ofthese

statements

about

ice

creamdo

youagree

with?”;

Multi

Pick;“When

it

comes

toice

cream,which

ofthe

following

brands

do

youlike?”;

Multi

Pick;

Base:

n=243,

LazzaIce

Creamsenthusiast,

n=1,228,

ice

creamconsumersSources:

Statista

Consumer

Insights

Global,

asofDecember2024CHAPTER

02Brand

KPIs

&

benchmarkingInthischapter,youcansee

howabrandperforms

againsttheirmaincompetitors

inthe

marketplace.Thissection

allows

benchmarking

ofthekey

performance

indicatorsfrom

the

brandprofile

againsttheindustryasawhole

andotherindustryleaders.1176%

of

Lazza

Ice

Creams

consumers

display

loyalty

towards

the

brandBrand

KPIs

&benchmarking:

IndustrycomparisonBrand

performanceWhen

itcomes

to

ice

cream,

theaverage

awareness

ofabrandinIndia

is

65%.

Awareness

of

LazzaIceCreams,

however,

is

at50%.Awareness39%

ofIndianicecream

consumers

say

theylikeLazzaIceCreams,

compared

to

anindustryaverage

brandpopularity

of44%.35%

ofindustryconsumers

inIndiasaythey

consumeLazza

IceCreams,

with

the

average

consumption

of

abrandat40%.BuzzPopularity76%

ofbrandconsumers

say

theywould

consume

thebrandagain,compared

toanaverage

loyalty

score

of75%.Lazza

IceCreams

hasbeen

noticed

lessinthe

mediacompared

to

other

brands,with

a“Buzz”score

of32%compared

to

36%.LoyaltyBrandUsageIndustryaverageSooverall,

the

results

showtheir

performance

tobebelow

average

compared

to

theindustry.12

Notes:Ice

cream

‘a(chǎn)wareness’,‘popularity’,

‘consumption’,

‘loyalty’and

‘buzz’

by

brand;

Multi

pick;

Base:

n=1,248,

all

respondents(awareness),

n=620,

respondents

who

know

the

individual

brand

(popularity),

n=620,

respondents

whoknow

the

individual

brand(consumption),

n=216,

respondents

who

have

consumed

the

individual

brand

(loyalty),

n=620,

respondents

who

know

the

individual

brand

(buzz)Sources:

Statista

Consumer

Insights

Global,

asofDecember2024Lazza

Ice

Creams

ranks

outside

the

Top

10

in

awareness

within

the

ice

creammarketBrand

KPIs

&benchmarking:

awarenessSummaryAwarenessofLazza

IceCreamsRank#

BrandAwareness

%Driving

recognition

will

lead

to

growing

yourcustomerbaseand

measuring

brandawareness

isakeycomponent

toachieve

this.Withthisscore,

you

cangaugethe

current

market

presence

ofabrand,understandthebrand’svisibility,competitiveness,

andrecognition

among

theirtarget

audience.

Further

tothis,itisaperfect

way

toassess

yourcurrentmarketing

strategies.1Amul97%89%87%78%78%73%72%62%62%51%2Mother

DairyKwalityWall'sCreambell3450%50%5VadilalUsingtheconcept

of

aided

brand

recognition,

showingrespondents

both

the

brand’slogo

andthe

writtenbrandname,we

asked:

“Doyou

know

thisbrand,

evenifonly

byname?”.6Havmor

IceCreamArunIcecreamsBaskin-RobbinsTop'NTownDinshaw's78Outofallrespondents,

50%

were

aware

of

LazzaIceCreams.

Thisranksthemoutsidethe

Top

10compared

to

other

brandssurveyed

inthismarket.9AwarenessN/A1013

Notes:“Doyouknow

this

brand,

evenif

only

by

name?”;Multi

Pick;

Base:

n=1,248,

all

respondents

(awareness)Sources:

Statista

Consumer

Insights

Global,

asofDecember2024The

popularity

rating

of

Lazza

Ice

Creams

is

39%Brand

KPIs

&benchmarking:

popularitySummaryPopularity

ofLazza

IceCreamsRank#

BrandPopularity%ThepopularityKPIisagreat

indicatorof

brandperception

among

current

andpotentialfuturecustomers.

Thesocial

proof

provided

byahigh

scorecansignifyhow

trustworthy

abrandisandinfluenceconsumer

engagement.

Brandswith

alarge

engagedfollowing

canoften

enjoy

higherlevels

of

advocacyandloyalty.1Amul83%62%57%56%50%48%44%42%39%37%2KwalityWall'sMother

DairyBaskin-RobbinsArunIcecreamsCreambell339%4Outofconsumers

who

knew

thebrand,

39%

saidtheyliked

Lazza

IceCreams.

Thisranksthem

ninthcompared

to

other

brandssurveyed

inthismarket.5661%7Havmor

IceCreamVadilal89LazzaIceCreamsColdStonePopularityN/A1014

Notes:“When

it

comesto

ice

cream,which

ofthe

following

brands

do

youlike?”;Multi

Pick;Base:n=620,

respondents

who

know

the

individual

brand

(popularity)Sources:

Statista

Consumer

Insights

Global,

asofDecember2024Lazza

Ice

Creams

ranks

ninth

in

consumptionBrand

KPIs

&benchmarking:

consumptionSummaryConsumption

ofLazza

IceCreamsRank#

BrandUsage

%81%Afterpopularity,we

want

tocover

thevalueactiongapsotounderstandifthe

brandwas

alsobeingconsumed,

we

asked

each

respondent:

“Whenitcomes

to

ice

cream,

which

of

the

following

brandshaveyou

consumed

inthe

past12

months?”.1Amul2KwalityWall'sArunIcecreamsMother

DairyBaskin-RobbinsVadilal58%351%35%Outofconsumers

who

knew

thebrand,

35%

saidtheyconsumed

Lazza

IceCreams.

Thisranksthemninthcompared

to

other

brandssurveyed

inthismarket.450%548%641%65%7Creambell40%8Havmor

IceCreamLazzaIceCreamsColdStone38%935%UsageN/A1032%15

Notes:“When

it

comesto

ice

cream,which

ofthe

following

brands

have

youconsumed

in

the

past12

months?”;

Multi

Pick;Base:

n=620,

respondents

who

know

the

individual

brandSources:

Statista

Consumer

Insights

Global,

asofDecember2024In

terms

of

loyalty,

Lazza

Ice

Creams

is

eighth

in

IndiaBrand

KPIs

&benchmarking:

loyaltySummaryLoyalty

ofLazza

IceCreams’

consumersRank#

BrandLoyalty

%91%Afterascertaining

the

consumption

ofabrandinthelast12

months,the

next

most

important

indicatorisbrandloyalty.

Thisscore

allows

ustoestablishwhether

abrandisperforming

well

inregard

tocustomer

retention.

Measuring

brandloyaltyestablishes

aclear

feedback

loop

with

customers,providing

valuableinsightsinto

customer

satisfactionandpreferences.

Itis

alsoapowerful

predictor

tohelpguidemarketing

strategies

and

forecast

futuresalesandrevenue

more

accurately.1Amul24%2KwalityWall'sBaskin-RobbinsArunIcecreamsMother

DairyVadilal84%381%480%579%677%Tomeasure

the

loyalty

of

theseconsumers

we

askeach

respondent:

“When

itcomes

to

ice

cream,

whichof

the

following

brandsareyou

likely

toconsumeagaininthe

future?”.7H?agen-DazsLazzaIceCreamsHavmor

IceCreamTop'NTown76%76%876%976%Outofrespondents

whohaveconsumed

Lazza

IceCreams,

76%

saidthey

would

consume

the

brandagain.LoyaltyN/A1072%16

Notes:“When

it

comesto

ice

cream,which

ofthe

following

brands

are

youlikely

to

consume

againin

the

future?”;

Multi

Pick;Base:

n=216,

respondents

who

have

consumed

the

individual

brand

(loyalty)Sources:

Statista

Consumer

Insights

Global,

asofDecember2024Lazza

Ice

Creams

has

a

score

of

32%

for

media

buzzBrand

KPIs

&benchmarking:

buzzSummaryBuzzofLazza

IceCreamsRank#

BrandBuzz%80%Isthebrand

hot

or

not?Isitcausingastirinthemediaandonline,tofind

thisoutwe

asked

each

respondent:“Whichof

the

following

brandshaveyounoticed

inthemedia,on

social

media,or

inadvertising

inthepast3months?”.1Amul2KwalityWall'sArunIcecreamsMother

DairyBaskin-RobbinsCreambell51%32%349%Outofconsumers

who

knew

thebrand,

32%

saidtheyhadheardaboutLazza

IceCreams

inthemedia.

Thisranksthemeighthcompared

toother

brandssurveyed

inthismarket.444%542%639%7Havmor

IceCreamLazzaIceCreamsColdStone37%68%832%930%BuzzN/A10Dinshaw's26%17

Notes:“Which

ofthe

following

brands

have

younoticed

in

the

media,

onsocial

media,

orin

advertising

in

the

past3months?”;

Multi

Pick;

Base:

n=620,

respondents

who

know

the

individual

brand

(Buzz)Sources:

Statista

Consumer

Insights

Global,

asofDecember2024STATISTACONSUMER

INSIGHTSUnderstand

what

drivesconsumersGainabetterunderstandingofconsumers,brands,andmarkets.Withthe

Statista

Consumer

Insights,

youget

access

tostreamlinedmarketresearchtoolsandallresultsofthe

exclusiveStatista

surveys.

Leverage

consumerinsightstomakedata-dr