【英偉達(dá)NVIDIA】2025年零售與消費(fèi)品行業(yè)AI現(xiàn)狀與趨勢(shì)報(bào)告

SurveyReport

nvIDIA

StateofAIinRetail

andCPG:2025Trends

AIinRetail:StrategicInsightsforIndustryLeaders

Theretailandconsumerpackagedgoods(CPG)industriesareundergoinga

profoundtransformation,poweredbyadvancementsinartificialintelligence.

Buildingonlastyear’smomentum,businessesarediscoveringAI’spotentialto

unlocksignificantvalue,withopportunitiestodramaticallyreducecostsanddrivegrowth.Fromelevatingthein-storeexperiencetoboostingemployeeproductivityandstreamliningoperations,AIisbecomingacornerstoneofcoreretailoperations.Forexecutives,embracingthistechnologyisnolongeroptional—it’sessentialfornavigatingthecomplexitiesofarapidlyevolvingmarketplaceandmaintaininga

competitiveedge.

TogaindeeperinsightsintothecurrentstateofAIinretail,asurveywasconductedfromSeptembertoNovember2024,gatheringhundredsofresponsesfrom

professionalsacrosstheindustry.ThegoalwastoassesshowtheindustryisadoptingAItechnologies,identifytheopportunitiesandchallengesfacedbyadopters,andquantifyhowAIismaturingintobusinessoperations.

Thesurveydiscoveredthat:

9outof10companiesareusingAI

TheadoptionofAI

intheindustryhasbecomewidespread,withnineoutoftencompaniessaying

they’reactivelyusingorassessingAIin

theiroperations.

GenerativeAIhasfoundafoothold

intheindustry,

especiallyfor

creatingmarketingandadvertising

contentand

customeranalytics.

Bloomreachpersonalizestheecommerceexperiencebyunifyingreal-timecustomerandproductdata,helpingbusinessesunderstandcustomerneeds.

51%

areusingAIintheiroperations

OverhalfoftherespondentsareusingAI

formorethansixusecases,whichspan

nearlyallaspectsofoperations,from

contentcreationtodemandforecastingtopersonalization.

59%eicreased

AIinthesupplychainisgainingprominence,but59percentofexecutivesandsupplychainprofessionalsreportedincreasedchallengesoverthepastyear.Thishasledtoafocusonenhancingoperationalperformanceand

meetingcustomerexpectations.

Thisyear’ssurveyrevealedthattheretailindustry(inclusiveofCPG)hasembracedAI,withusageandinvestmentincreasingacrossnearlyalllinesofbusiness.

Challengespersist,withcompaniesstillsearchingforAIexpertsandtalent,as

wellasexplainableAItools.Overallinvestmentremainsmodest,but97percent

ofsurveyparticipantsprojectAIinvestmenttogrowinthenextyearasusecasesmatureandcompaniesrealizetheimpactAIismakingontheirbusiness.

Inthissurveyreport,wetakeanin-depthlookintohowAIhasbeenadoptedby

retailandCPGandexplorehowAIhasimpactedindustry-specificchallenges,suchassupplychainmanagement.

StateofAIinRetailandCPG:2025Trends|SurveyReport|2

TableofContents

PartAI1:ImpactandInvestment4

KeyAIAdoption,InsightsofInvestment,andImpact

AIContinuesDriveRevenueReducetoandCosts

PartGenerativeAIRetail2:in6

KeyonGenerativeAIInsightsinRetail

RetailersGetonBoardWithGenerativeAI

Marketing,Analytics,andAdvertisingDrive

GenerativeAIinRetail

InvestmentinGenerativeAINexttoIncreaseYear

Retail’sConcernsGenerativeforAI

Part3:OverallTrendsforAIinRetail11

KeyTrendsfor2025

AIAreSpreadAcrossRetailInvestmentstheLandscape

TheReturnonAIImpactandInvestmentofinRetail

ChallengesAIofforRetailers

PartAIChain4:intheSupply18

KeyonAIInsightsintheSupplyChain

HowRetailersAreUsingAItoImproveSupply

ChainOperations

InvestmentinAIChainNextfortheSupplytoIncreaseYear

ImpactofAIonSupplyChainOperations

Part5:LookingForward23

StateofAIinRetailandCPG:2025Trends|SurveyReport|4

Part1:Allmpactandlnvestment

RetailersandCPGcompaniesareseeingsignificantbenefitsfromAI.CompaniesareintegratingAIintodigitalretail,thesupplychain,physicalstoremanagement

andoperations,andthebackofficetodriverevenueandreducecosts.

KeylnsightsofAlAdoption,lnvestment,andlmpact

9outof10

areadoptingorassessingAl

Aboutnineoutofeverytenrespondentssaidthatthey’reeitheractivelyusingAIintheir

operationsorassessingAIprojectsviatrials,pilots,andevaluations.

20%

AIhelpedincreaserevenuemorethan

FouroutoffiverespondentssaidthatAIhadincreasedannualrevenue,andaquartersaidthatAIhelpedincreaserevenuebymorethan20percent.

d20%

Ninety-fourpercentofrespondentssaidthatAIhashelpedreduceannualoperationalcosts,andmorethanaquarterindicatedthatit

reducedcostsbymorethan20percent.

97%increasedspendingonAI

97percentofrespondents

saidthatspendingonAIwouldincreaseinthenextfiscalyear,with52percentplanningonraisingAI

budgetsbyatleast10percent.

AlContinuestoDriveRevenueandReduceCosts

In2024,89percentofrespondentssaidthatthey’reeitherassessingor

activeIyusingAlintheiroperations,upfrom82percentin2023.Alittlelessthanhalf—47percent—ofcompaniesareintheassessmentphase,upfrom36percentfromthepreviousyear,while42percentofcompaniessaidthey’reactivelyusingAIintheiroperations.

Overall,87percentofrespondentscurrentIyusingAlsaidthatitheIped

increaseannuaIrevenue.AfullquarterofrespondentsevensaidthatAIhadhelpedincreaserevenuebymorethan20percent.

HowManyRetaiIersAreAdoptingAl?

11%

Notusing

47%

Assessing

42%

Activelyusing

StateofAIinRetailandCPG:2025Trends|SurveyReport|5

AIImpactonRevenueandCostCost—2024

RespondentResults

IncreasingAnnualRevenue

13%23%

10–20%

18%

5–9%

21%

Less

than5%

25%

Noimpact

Morethan20%

DecreasingAnnualOperationalCosts

6%31%

10–20%

21%

5–9%

14%

Less

than5%

28%

Noimpact

Morethan20%

WhileAIisdrivingrevenuegrowthforretail,it’salsohelpingtolowercosts.Afull94percentofcompaniessaidthatAIhelpeddecreasecosts,with28percentsayingthatAIloweredcostsbymorethan20percent.

Clearly,retailersandCPGcompaniesareseeingthebenefitsofAIintheir

operations.Itthencomesasnosurprisethatnearlyeverysinglecompanyinthesurvey—97percent—isplanningonincreasingtheirAIinvestmentinthenextfiscalyear.

Insomecases,investmentwillincreasesubstantially.Forinstance,36percentofrespondentssaidthatAIbudgetswouldincreaseby20percentormore,

while16percentsaidthebudgetwouldincreasebetween10and20percent.

What’sdrivingtheadoptionofAIinretail?Andhowarecompaniesusingittoboostoperationalefficienciesandreducecosts?Below,webreakdown

themostpopularusecases,startingwithgenerativeAIbeforemovingontooverallusageofAIandaspecialbreakoutexploringsupplychainusecases.

LiveX.AI

LiveX.AIredefinesonline

customerexperiencewith

cutting-edgeAIagents,

deliveringpersonalized

engagementthroughoutthe

customerjourney.Theirhuman-likeagentsprovideproactive

support,shoppingassistance,

andproducteducation,boostingsales,increasingupsellsand

renewals,andprovidingaVIPexperienceforeverycustomer.

94%

ofrespondentssayAIhelped

decreasecosts.

StateofAIinRetailandCPG:2025Trends|SurveyReport|6

Part2:GenerativeAIinRetail

GenerativeAIistransformingtheretailandCPGindustries.GenerativeAIisasubclassofAIthatuses

neuralnetworkstoidentifythepatternsandstructureswithinexistingdatatogeneratenewandoriginalcontent.Fromshoppingassistantsforpersonalizedproductrecommendationstomarketingcontent

creationtocodegeneration,generativeAIisenhancingcustomerexperiences,increasingproductivity,andoptimizingoperations.

KeyInsightsonGenerativeAIinRetail

AdoptionofAI

45companies

areeitherusinggenerativeAIorpilotingprojects.

Nearly

50%

believethatgenerativeAI

isastrategictechnologythatwillbeadifferentiatorinthemarket.Thisisconsistentwithlastyear.

50%

almosthalfofcompanies

plantousegenerativeAIthroughthird-partysoftwarevendors.

TopGenerativeAIUseCases

Predictiveanalyticsisatopuse

caseforgenerativeAI,along

withcustomeranalysisand

segmentation.Overall,theleadinguseforgenerativeAIistocreate

contentformarketing,advertising,andpersonalization.

WPP

GenerativeAIInvestments

910

companiesplantoincreasetheirinvestmentsingenerativeAIinthenextfiscalyear.

IndustrialDigitalTwinsforSimulatingRobotFleets

GenerativeAIConcerns

DataprivacyandsecurityareamongthetopconcernsforretailerswhenusinggenerativeAI.

57%

ofrespondentshavequestionsaboutthecosttoimplementgenerativeAI.

StateofAIinRetailandCPG:2025Trends|SurveyReport|7

RetailersGetonBoardWithGenerativeAI

Veryfewretailerssaidthey’renotusinggenerativeAIorareintheprocessoftestingitout.Eight-twopercentareeitherusingorassessinggenerativeAI,

withoverhalfusinggenerativeAIinproduction.Onlyahandfulofrespondentsat11percentsaidthey’re“waitingandwatching.”

GenAIStage—20242%

32%

Assessing

11%4%

51%

Using

AI

generative

Lookedatit,butdecidednottouseit

Waitingandwatching

NocurrentplanstouseAI

ThesentimentbehindusinganddeployinggenerativeAIinretailandCPGremainspositive.HalftherespondentssaidthatgenerativeAIisastrategictoolandwillbeadifferentiatorfortheminthemarket.

What’schangedbetween2023and2024ishowretailersplantoadopt

generativeAI.While,in2023,only24percentsaidthattheywoulduse

generativeAIthroughthird-partysoftwarevendors,in2024,nearlyhalfsaidthatthey’dbelookingtopurchasegenerativeAIfromsoftwarevendors.TheincreasespeakstoamaturingmarketforgenerativeAIsolutions,withmanymoresoftwarevendorsdevelopingsolutionsthatcanbeappliedtospecificindustries,linesofbusiness,andbusinessoperations.

HowTheyViewGenerativeAI20232024

60

50

40

30

20

10

0

49%

25%30%

24%

10%11%

51%51%

Thetechnologyis

strategicandwillbeadifferentiatorforusinthemarket.99

“Thereisatop-downmandatetoleveragethetechnology.”

“Weplantouse

generativeAIthroughsoftwarevendors

thatarecreatingsolutions.”

“WehaveblockedemployeeaccesstoGenAItoolslikeChatGPT.”

StateofAIinRetailandCPG:2025Trends|SurveyReport|8

Marketing,Analytics,andAdvertisingDriveGenerativeAIinRetail

Inparticular,generativeAIhasfoundrapidadoptionwhereit’sdelivering

immediatevalue.OfthetopfiveusecasesforgenerativeAIintheindustry,thetopfourinvolvemarketing,advertising,contentgeneration,and

customeranalytics.

CreationisthenameofthegameforgenerativeAIinretail.ThetopusecaseforgenerativeAIismarketingandcontentgeneration,with60percentof

retailerssayingthey’veimplementedittocreatemultimodalassets,includingtext,imagesandvideos.

60%

ofretailerssay

they’veimplemented

generativeAIformarketingandcontentgeneration.

Top5GenAIUsesCases—2024

Marketingandcontentgeneration(images,text,video,music,etc.)

Predictiveanalytics

Personalizedmarketingandadvertising

Customeranalysisandsegmentation

Digitalshoppingassistant/advisorcopilot

60%

44%

42%

41%

40%

0102030405060

InvestmentinGenerativeAItoIncreaseNextYear

TheproliferationofgenerativeAIusecasesinretailandCPGmakeitnowonderthattheindustryissettoincreasespendingonitinthenextfiscalyear.

GenAISpendChangeNextYear—2024

41%

Increase<10%

2%

●

Decrease

52%

Increase>10%

5%

Nochange

StateofAIinRetailandCPG:2025Trends|SurveyReport|9

Overall,93percentofrespondentssaidtheircompanieswillincreasetheir

generativeAIinvestmentnextyear.Morethanhalfofcompaniesat51percentsaidthatspendingongenerativeAIwouldincreasebymorethan10percent

nextyear.Thisincludes31percentofcompanieswhosaidgenerativeAI

investmentwouldincreasebymorethan20percent.Only2percentsaidthat

investmentwoulddecrease.

PredictiveAnalytics

44%saythisisthesecondmostpopularusecase

Thesecondmostpopular

usecaseforgenerativeAIinretailispredictiveanalyticsat44percent.Predictive

analyticshasbeenastaple

inretailforthelastdecade,withgenerativeAIhelping

tomakeitmoreusefulin

termsofunderstandingwhatcustomerswantandwhat

theywillwantnext.

MarketingandAdvertising42%saythisisthe

thirdmostpopularusecase

Retailersarealsotakingthe

nextstepwithgenerativeAI

inthemarketingjourney,with42percentusingittocreatepersonalizedmarketingand

advertisingtobetterengagecustomersandhelpthem

findproductsrelevanttotheirinterests.Thisisthethird

mostpopularusecaseinthestudyforgenerativeAI.At40percent,usinggenerativeAItogenerateadsisthesixthmostpopularusecase.

ChatbotsandCopilots40%saythisisthefifthmostpopular

usecase

Thefifthmostpopularuse

caseisdigitalshopping

assistantsorcopilotsat40

percent.Chatbots,assistants,andcopilotshavebeena

popularmethodforusing

generativeAIinitsearly

yearsand,whencombined

withpredictiveanalyticson

thebackend,plusalibrary

ofgenerativeAImarketing,

promotion,andproduct

content,they’retheperfectpairingforretailers’customerengagementefforts.

KIONGroup,theSupplyChain

SolutionsCompany,isworking

withAccenturetooptimizesupply

chainstoprovidedigitaltwins

ofwarehousesthatallowfacility

operatorstodesignthemost

efficientandsafewarehouse

configurationswithoutinterruptingoperationsfortesting.Thisincludesoptimizingthenumberofrobots,

workers,andautomationequipment.

IndustrialDigitalTwinsforSimulatingRobotFleets

StateofAIinRetailandCPG:2025Trends|SurveyReport|10

Retail’sConcernsforGenerativeAI

Retailisoneoftheindustriesmostcloselyconnectedtoitscustomers,

gatheringextensivedataatmultipletouchpointsthroughoutthecustomerjourney—bothinphysicalstoresandondigitalplatforms.Assuch,itmakessensethatretail’sprimaryconcernaroundgenerativeAIisdataprivacy,with60percentofsurveyrespondentssayingitwasoneoftheirtopconcerns.

Inthatsamenotion,at49percent,datasecuritywasthirdonthelistof

topconcernsforgenerativeAI.GenerativeAImodelsarewellknowntobe

datahungry,andcompanieswanttomakesurethatdataissafe,secure,

andworkingfortheircompany’sinterests.Relatedtosecurity,49percent

ofrespondentswerealsoconcernedabouttheregulatoryandlegalissues

surroundinggenerativeAI.ThisgoesbeyonddatasecuritytoincludecopyrightissuesaroundtheuseofgenerativeAI-createdtextsandimages.

Top5GenAIConcerns20232024

60

50

57%

60%42%

49%38%

41%

40

49%

30

25%

20

10

21%

*N/A%

0

DataprivacyCosttoimplement

Datasecurity

Regulatoryorlegalconcerns

Misuseofthetechnology

*Optionnotincludedinpreviousyear’spoll.

OneconcernretailershaveaboutgenerativeAIincreasedthemostyeartoyear—thecostofimplementingit.In2023,25percentofrespondentsconsidereditaconcern,while57percentciteditasaconcernin2024.Ascompaniesmoveoutofpilotprojectsandassessmentperiods,they’re

naturallyconcernedwithhowmuchgenerativeAIwillcostastheyscaleexistingprojectsintoproductionandexpandittonewusecases.

Retailersaren’tbroadlyconcernedwithgenerativeAIasasourceofjob

displacement.Only16percentciteditamongtheirtopthreeconcernsthisyear.That’sdownfrom21percentin2023andcomesascompaniesrealizewhatgenerativeAIcanandcannotdoandhowit’sbestusedtoenable

employees,streamlineprocesses,andprovideinsights.

StateofAIinRetailandCPG:2025Trends|SurveyReport|11

Part3:OverallTrendsforAIinRetail

Inthissection,weexplorethetruebreadthofhowAIishelpingtotransformretailandCPG.UsecasesforAIhaveproliferatedacrossnearlyeverylineofbusiness,helpingtoimprovedecision-making,createoperationalefficiencies,andenhanceemployeeproductivity.

KeyTrendsfor2025

RetailersExpandTheirAIFocusAcrosstheEntireBusiness

Companiesareseeingareturnoninvestment(ROI)acrossthe

operationalstack.

CompaniesarefocusedonAI

investmentacrossdigitalretailchannels,backofficeoperations,thesupplychain,andphysical

stores.

ProductivityandoperationalefficiencyhavebeenareasofimprovementfromAI.

OverallUseCasesofAIinRetail

UsecasesarespreadacrossretailandCPGoperations,withthemajorityofcompaniesusingAIinsixormoreprojects.

Inphysicalstores,thetopusecasesforAIareinventorymanagement,

analyticsandinsights,and

Fordigitalretail,thetopusecasesforAIarecontentcreationformarketingandadvertisingand

hyperpersonalized

Inthebackoffice,thetopusecasesforAIarecustomerandpredictiveanalytics.

adaptiveadvertising.recommendations.

ChallengesofAIinRetail

Thetopchallenges

companiesfacein

achievingtheirAIgoalsarespreadacross

operations,including

lackofAItalent,

budget,andexplainableAItools.

Thechallengethathadthebiggest

year-to-year

increaseforretailerswaslackofbudget.

Thechallenge

thathadthe

biggestyear-to-yeardecreasewashavinginadequatetechnologyto

accomplish

goals,aswellasenoughcomputeperformancetoprocessdata.

MorethanhalfofretailerssaidthatAIgovernanceis“very

important”totheircompanies,whilelessthanhalfof

companieshavecreatedformalgovernancepolicies.

StateofAIinRetailandCPG:2025Trends|SurveyReport|12

AIInvestmentsAreSpreadAcrosstheRetailLandscape

Omnichannelretail—includingecommerce,mobile,socialchannels,and

physicalstores—wasthetopfocusofAIinvestmentforretailersat57percent.Backofficeoperations,suchasmarketing,humanresources,andfinance,

werewellrepresented,with50percentofrespondentssayingthey’veinvestedinAIforinternalprojects.About45percentalsosaidthey’reinvestinginAIforthesupplychain,includingforecastinganddistribution.PhysicalstoreshavealsoseenprogresswithAI,with31percenthavinginvestedinAIprojectsfor

brick-and-mortarlocations.

AIUseCases—2024(OverallCategories)

Digitalretail

Backoffice

Supplychain

Physicalstores

Other

57%

50%

45%

31%

5%

0102030405060

ThespreadofAIusecasesacrosstheentireretailstackshowshowAIis

uniquelyapplicabletohowtheindustryoperates.RelativetofindingsinourStateofAIinFinancialServicesandTelecommunicationssurveyreports,retailsawthehighestnumberofusecases,indicatinghowwellintegratedAIhasbecomeintheindustry.Overall,51percentofretailerssaidtheyuseAIfor

morethansixusecases.

KoiReader’stechnologyhelpsreadwarehouselabelsandbarcodesinfast-movingenvironmentswherethelabelscanbeinanysize,atanyangle,orevenpartiallyoccludedordamaged.

KoiReader,supplychainISVusingcomputervision

StateofAIinRetailandCPG:2025Trends|SurveyReport|13

Here’sabreakdownofhowAIisbeingintegratedintophysicalstores,digital

retail,andthebackoffice.ForhowretailersandCPGmanufacturersare

integratingAIusecasesinthesupplychain,seeourin-depthanalysisinpart4ofthisreport.

DigitalRetail(Ecommerce,Mobile,Social,Etc.)

Marketingandadvertisingcontentcreation(images,text,video,music,etc.)

Hyperpersonalizedcustomerrecommendations

Marketingandadvertisingplacementanddistribution (e.g.,retailmedianetwork)

Multilingualchatbotsforcustomerservice

Producttaggingandcataloging

Adaptiveadvertising,promotions,andpricing

PhysicalStores

Stockoutandinventorymanagement

Storeanalyticsandinsights

Adaptiveadvertising,promotions,andpricing

Real-timeshopperactivityalerts(e.g.,customerservice)

Laboroptimization

Losspreventionandassetprotection

71%

64%

50%

49%

44%

42%

01020304050607080

72%

69%

56%

44%

42%

36%

Augmentedrealityexperiences

Visualsearch

Brandavatarforautomatedcustomerservice

Similar,complementaryproducts

Cybersecurity

Other

ProductfreshnessandProductionqualityinspection

Autonomouscheckout

Queuelength/customerwaittime

Organizedretailcrimeandsafety

Automatedlicenseplate

recognition(ALPR)

Other

35%

31%

25%

24%

21%

4%

05101520253035

36%

33%

31%

22%

8%

6%

010203040506070800510152025303540

StateofAIinRetailandCPG:2025Trends|SurveyReport|14

BackOffice

Customeranalysisandsegmentation

Predictiveanalytics

Dynamiccodeandfunctiongeneration

Syntheticdatageneration

Other

78%

73%

42%

38%

5%

01020304050607080

TheImpactandReturnonInvestmentofAIinRetail

What’sbeenthepracticalbenefitofallthisinvestmentinAI?Forty-threepercentcitedimprovedinsightsanddecision-making.Essentially,AIhas

helpedretailersunderstandtheircustomersbetterwithcapabilitieslike

customersegmentationandanalysis,predictiveanalytics,insightintotheirsupplychainandinventorylevels,andmore.

Beyondcustomerinsights,AIisalsotransformingworkforceefficiency.

Employeeproductivityhasbeenoneofthebiggestgainsinthelastyear.

Upfromjust14percentin2023,42percentofrespondentslistedenhancedproductivityasoneofthebiggestimpactsofAIin2024.Forinstance,usinggenerativeAItohelpcreatemarketingcopyoradvertisingimagesisaclearexampleofhowAIcanhelpemployeesbemoreproductive.

43%

improvedinsightsanddecision-making.

42%

enhancedproductivityimpactedbyAI.

AIImpactonBusinessOperations

60

50

40

43%

30

39%

20

14%

10

0

20232024

56%

42%42%

Improvedinsightsanddecision-making”

“Enhancedemployeeproductivity

andupskilling”

“Created

operationalefficiencies

”

StateofAIinRetailandCPG:2025Trends|SurveyReport|15

We’vealsoseentheROIofAIspreadacrossretailandCPGoperations.At23

percent,marketingandadvertisingcontentgenerationwascitedastheuse

casewiththegreatestROI.Customeranalysisandsegmentationwasnextat19percent,followedbyhyperpersonalizedrecommendationsat18percent.Therelatedusecasesofdemandforecastingandpredictiveanalyticswereboth

citedat17percent.

Top5UseCasesWiththeHighestROI—2024

Marketingandadvertising

contentcreation(images,text,video,music,etc.)

Customeranalysisandsegmentation

Hyperpersonalizedcustomer

recommendations

Demandforecastingandprediction

Predictiveanalytics

23%

19%

18%

17%

17%

0510152025

Theresultsindicateanotabletransformation,highlightingAI’sfunction

asadriverfordeeperinsightsandimprovedoperationalefficiency.By

helpingretailersgainabettergraspoftheircustomersandstreamlinetheir

processes,AIisfundamentallychanginghowbusinessesfunction,resulting

insubstantialROI.Thistransformationempowersemployeestoparticipate

inmorepurposefulworkwhilealsopromotingacultureofinnovationand

flexibility.AsretailersadoptAI,they’renotjustintegratingnewtechnologies;they’rerethinkingtheirbusinessmodelsandredefiningcustomerinteractions,ultimatelypavingthewaytoamoreresilientanddynamicfuture.

An

independentstudy

commissionedbyaleading

independentsoftwarevendor(ISV)revealedthatretailers

achievedaremarkableROI

of374percentoverthree

yearswithanAI-powered

losspreventionsolution.On

average,retailcustomers

recouped$88,000perstore

annuallyandachievedpaybackinlessthansixmonths.

StateofAIinRetailandCPG:2025Trends|SurveyReport|16

ChallengesofAIforRetailers

GiventhewideuseofAIacrossretailers’valuechains,itmakessensethatno

singlechallengestoodoutamongsurveyrespondents.Butsomechallenges

inadoptingandimplementingAIareuniversal.InourotherindustryStateofAI

surveyreports,thetoptwochallengescompaniessaytheyfacearetypically

recruitingandretainingAIexpertsandtalent,suchasdatascientistsand

engineers,andknowinghowtoquantifyROI.ThesewerealsocitedamongthetopthreeAIchallengesthatretailersfaceat31percentand28percent,respectively.

ThetopAIchallengeforretailersin2024wastheneedformoreexplainableAItoolsandresearchat33percent.Thisisanewansweroptioninthesurveythisyear,anditspeakstotheneedformoresoftwareandsolutions—specificallyaroundgenerativeAIandAIagents—thatmakeiteasierforcompaniestouseAIandunderstandhowthetoolswork.

Top5AIChallenges20232024

50

40

30

20

10

0

41%

42%

28%

31%

33%

23%

28%

31%

*N/A

*N/A

“Moreexplainable

AItoolsand

”

researchneeded

“Recruitingand

retainingAIexperts,datascientists”

“Lack