綜合商務(wù)英語智慧樹知到答案章節(jié)測試2023年武漢商學(xué)院

第一章測試Acompanyisessentiallyanartificialpersoninthatitisanentityseparatefromtheindividualswhoown,manage,andsupportitsoperations.（）

A:錯

B:對

答案:BWhichisnottheadvantageofstartingacompany?()

A:Astrongcorrelationbetweeneffortandreward.

B:Increasedlegalliability.

C:Incomediversification.

D:Creativefreedomandflexibility.

答案:BAcorporationisalegalentitythatisseparateanddistinctfromitsowners.（）

A:錯

B:對

答案:BAcorporation’smostimportantaspectislimitedliability.（）

A:對

B:錯

答案:AAcorporation’sgoalisonlyfor-profit.（）

A:錯

B:對

答案:AWhichoneofthefollowingisnotthemainbusinesstype?()

A:Partnership.

B:Firm.

C:Soleproprietorship.

D:Corporation.

答案:BPartnersarepersonallyheldliableforanybusinessdebtsofthepartnership,whichmeansthatcreditorsorotherclaimantscangoafterthepartners’personalassets.（）

A:對

B:錯

答案:AWhichoneofthefollowingstatementsisnotcorrect?()

答案:AOrganizationalstructuresarenormallyillustratedinsomesortofchartordiagramlikeapyramid,wherethemostpowerfulmembersoftheorganizationsitatthebottom,whilethosewiththeleastamountofpowerareatthetop.（）

A:錯

B:對

答案:ATraditionally,organizationshavebeenstructuredwithdecentralizedleadershipandanundefinedchainofcommand.（）

A:對

B:錯

答案:B第二章測試Leadershipinvolves:______.()

A:settingapositiveexampleforstafftofollow

B:negotiatingwithsuppliers

C:showingworkershowtoeffectivelyperformtheirresponsibilities

D:supervisingthecompletionoftheirtasks

答案:ACDAneffectiveleaderisapersonwhodoesthefollowing:()

A:Managesdeliveryofthevision.

B:Coachesandbuildsateam.

C:Motivatesandinspirespeopletoengagewiththatvision.

D:Createsaninspiringvisionofthefuture.

答案:ABCDInbusiness,avisionisarealistic,convincingandattractivedepictionofwhereyouwanttobenow.（）

A:對

B:錯

答案:BLeadersworkhardthroughouttheprojecttoconnecttheirvisionwithpeople’sindividualneeds,goalsandaspirations.（）

A:錯

B:對

答案:BAleaderwillensurethatteammembershavethenecessaryskillsandabilitiestodotheirjobandachievethevisionbytrainingandcoachingpeopletoimproveindividualandteamperformance.（）

A:對

B:錯

答案:AAuthoritarianleadershipstyleisaone-personshowwhichallowsaleadertoimposeexpectationsanddefineoutcomes.（）

A:錯

B:對

答案:BTheadvantagesofauthoritarianleadershipstyleinclude:()

A:Chainofcommandcanbeclearlyemphasized.

B:Mistakesintheimplementationofplanscanbereduced.

C:Timespentonmakingcrucialdecisionscanbereduced.

D:Itreducesgroupsynergy&collaboration.

答案:ABCDelegativeleadershipstyleisalsoknownas“democraticleadership”.（）

A:錯

B:對

答案:ATransformationalleadershipstylesuserewards,punishmentsandotherexchangestogetthejobdone.（）

A:對

B:錯

答案:BWhichoneofthefollowingstatementsisnotcorrect?()

A:Employeescanchooserewardsystems

B:Itleadstoaloweremployeeturnoverrate.

C:Itcansometimesleadtothedeviationofprotocolsandregulations.

D:Itusesmotivationandinspirationtogainthesupportofemployees

答案:A第三章測試Strategiesaretheplansforhowtheorganizationwilldowhatit’sinbusinesstodo,howitwillcompetesuccessfully,andhowitwillattractandsatisfyitscustomersinordertoachieveitsgoals.（）

A:對

B:錯

答案:AStrategicmanagementinvolves__________.()

A:ensuringthatmanagementrollsoutthestrategiesacrosstheorganization

B:analyzingthecompetitiveenvironmentandtheinternalorganization

C:evaluatingemployees’performance

D:settingobjectives

答案:ABDAnorganizationmayrelysolelyonthechiefexecutiveofficer(CEO)forguidanceratherthanhavingseveralemployeesdevotedtostrategy.（）

A:對

B:錯

答案:BThemissionisastatementoftheorganization’spurpose.（）

A:對

B:錯

答案:ASTEP1ofthestrategicmanagementprocessistoconductanexternalanalysis.（）

A:錯

B:對

答案:AWhenconductinganexternalanalysis,managerscanexamineallcomponentsoftheenvironmentlike________.()

A:demographic

B:humanassets

C:financialassets

D:sociocultural

答案:ADIfanorganizationplanneditsstrategieseffectively,theperformancewillsurelybehigh.（）

A:錯

B:對

答案:AAcorporatestrategyisanorganizationalstrategythatspecifieswhatbusinessesacompanyisin—orwantstobein—andwhatitwantstodowiththosebusinesses.Whichoneisnotacorporatestrategy?()

A:Growth

B:Differentiation.

C:Renewal

D:Stability

答案:BOrganizationsgrowbyusing_____________.()

A:verticalintegration

B:differentiation

C:concentration

D:horizontalintegration

答案:ACDAfunctionalstrategyisastrategyforhowanorganizationwillcompeteinitsbusiness.（）

A:錯

B:對

答案:A第四章測試Theamountofremunerationanditscomponentsdependonmanyfactors,including:__________.()

答案:ABCDGoldenparachuteisasigningbonus,duewhentheemployeestartsthejob.（）

A:對

B:錯

答案:BAttheexecutivelevel,remunerationcanincludeoptions,bonuses,expenseaccounts,andotherformsofcompensation.（）

A:錯

B:對

答案:B___________aresometypesofremuneration.()

A:Tips

B:Commission

C:Useofacompanymobiledeviceorcar

D:Gymmemberships

答案:ABCDFormanyworkers,salaryandremunerationarethesame.（）

A:錯

B:對

答案:BAnemployee’sbasepaycanonlybeexpressedasanannualsalary.（）

A:對

B:錯

答案:BInadditiontopayinghighbasesalaries,companiesmaywooprospectiveemployeeswithadditionalperks,includingagenerousbenefitspackage,retirementplan,bonuses,investmentoptions,andtangiblerewards.（）

A:錯

B:對

答案:BThemostcommonbenefitsinclude____________.()

A:life,disability,andhealthinsurance

B:educationassistance

C:retirementbenefits

D:tuitionreimbursement

答案:ABCDSomefringebenefitscomeintheformofreducedpricesongoodsandservices,including___________.()

A:Someemployersprovidestafferswithcellphones.

B:Employeegetbonusattheendofayear.

C:Museumsandculturalinstitutionsmightofferfreeadmissiontoemployeeswhosefirmsaremajordonorsoreventsponsors.

D:Cellphoneprovidersoffercorporatediscountsontheirplanstocertainlargecompanies.

答案:ACDWhileyourtake-homepayisaveryimportantconsideration,youshouldalsokeepinmindanyotherperksthatyouremployeroffersyou.（）

A:對

B:錯

答案:A第五章測試Professionalswhoworkinacorporation’smarketingandpromotiondepartmentsseektogettheattentionofkeypotentialaudiencesthrough()

A:advertising.

B:selling.

C:promotion.

D:marketing.

答案:AMatchingproductstocustomersultimatelyensuresacompany’s______.Thatistheultimategoalofacompany’smarketingactivities.()

A:revenue

B:survival

C:profitability

D:competitiveness

答案:C_________referstothedistributionoftheproduct.()

A:Price

B:Promotion

C:Product

D:Place

答案:DMarketingpertainstoallaspectsofabusiness,including().

A:advertising

B:distributionmethods

C:productdevelopment

D:sales

答案:ABCDThetermmarketingmix(4ps)oftenrefersto().

A:place

B:price

C:process

D:product

E:people

F:promotion

答案:ABDFThe4Pscanbeusedwhen()

A:optimizingsaleswithatargetaudience.

B:planninganewbusinessventure.

C:testingacurrentmarketingstrategyonanewaudience.

D:evaluatinganexistingoffer.

答案:ABCDEachelementofmarketingmix(4Ps)canbeexaminedindependently,butinpractice,theyoftenaredependentononeanother.（）

A:錯

B:對

答案:BPromotionsrelativelyremainthesamenomatterwhatstageoftheproductlifecycletheproductisin.（）

A:錯

B:對

答案:ATheultimategoalofamarketingstrategyistoachieveandcommunicateasustainableoverrivalcompanies.（）

A:錯

B:對

答案:BMarketingstrategyandmarketingplanmaynotbeincorporatedintoonedocument,particularlyforsmallercompaniesthatmayonlyrunoneortwomajorcampaignsinayear.（）

A:對

B:錯

答案:B第六章測試Outsourcinggivescompanymanagementabilitytocleartheirmindfromthe_____activitiesandworktowardsthe____ones.()

A:non-core,non-core

B:core,core

C:core,non-core

D:non-core,core

答案:DAsianculturesemphasize_______andviewpeopleasgroupsratherthandistinctindividuals,whichisknownascollectivism.()

A:cooperation

B:identity

C:responsibility

D:connection

答案:AOrganizationsthatadoptindividualisticvaluesrecognizeemployeesfortheiruniqueskillsratherthanrewarding().

答案:AWhataretheexamplesofoutsourcing?（）

A:Informationservice

B:Manufacturingofproducts

C:Marketing

D:Customerservice

答案:BCDCountriesthatarerelativelymorecollectivisticinclude（）

A:China

B:Korea

C:Australia

D:Japan

答案:ABDCountriesthatareconsideredindividualistculturesinclude（）

A:Germany

B:Indonesia

C:theUnitedStates

D:Australia

答案:ACDCommoncharacteristicsoforganizationalindividualismculturesinclude:()

A:Individualrightstakecenterstage.

B:Independenceishighlyvalued.

C:Beingdependentuponothersisoftenconsideredshamefulorembarrassing.

D:Peopleoftenplaceagreateremphasisonstandingoutandbeingunique.

E:Therightsofindividualstendtotakeahigherprecedence.

F:Peopletendtobeself-reliant.

答案:ABCDEFAtaskgiveninitsentiretytoanoutsidecompanyisknownasexternaloutsourcing.（）

A:對

B:錯

答案:AIfyouhavegivenatasktoadifferentareaofyourcompany,ortoadepartmentwhichspecializesinit,thisiscommonlyknownasinternaloutsourcing.（）

A:錯

B:對

答案:BWhenyouareoutsourcingyouhireacontractor,notemployees,youcanhavethesamecontroloverit,asonyourin-houseteam.（）

A:錯

B:對

答案:A第七章測試Ifacompanythrivesanddecidestogopublic,itwillissuesharesonastockexchangethroughanto().

A:makemoney

B:catchattention

C:raisecash

D:makepublicity

答案:CFinancialactivitiesaretheinitiativesandtransactionsthatbusinesses,governments,andindividualsundertakeastheyseektofurthertheir().

A:socialgoals

B:economicgoals

C:culturalgoals

D:politicalgoals

答案:BWhenacompanysellssharesandmakesdebtrepayments,theseareboth().

A:strategicactivities

B:operationalactivities

C:economicactivities

D:financialactivities

答案:DThetermdescribesactivitiesassociatedwith（).

A:money

B:banking

C:credit,

D:investments

E:ordebt

答案:ABCDEAsindividuals,businesses,andgovernmententitiesallneedfundingtooperate,thefinancefieldincludes（）.

A:personalfinance

B:behavioralfinance.

C:socialfinance

D:public(government)finance

E:corporatefinance

答案:ABCDEPersonalfinanceincludesthepurchasingoffinancialproductssuchascreditcards,insurance,mortgages,andvarioustypesofinvestments.（）

A:對

B:錯

答案:ABankingisnotconsideredacomponentofpersonalfinance.（）

A:錯

B:對

答案:AInthefieldoffinance,financeactivitiesarethesametoeconomicactivities.（）

A:錯

B:對

答案:AThepurposeofbehavioralfinanceistoidentifyandunderstandwhypeoplemakecertainfinancialchoices.（）

A:錯

B:對

答案:B第八章測試Thecandidateswhowereabletopassthepreliminaryscreeningwillnowundergothe().

A:Initialinterview

B:Selectioninterview

C:Secondaryinterview

D:Finalinterview

答案:A_________involvesfillingvacancieswithexistingemployeesfromwithinanorganization.()

A:StaffingRecruiting

B:ContingencyRecruiting

C:RetainedRecruiting

D:InternalRecruiting:

答案:D________istypicallyanemployer-sponsoredbenefitwhichhelpsformeremployeestransitionintonewjobs.().

A:RetainedRecruiting

B:OutplacementRecruiting

C:ContingencyRecruiting

D:ReverseRecruiting:

答案:B_____referstotheprocesswherebyanemployeeisencouragedtoseekemploymentwithadifferentorganizationthatoffersabetterfitfortheirskillset.（）

A:RetainedRecruiting

B:ContingencyRecruiting

C:ReverseRecruiting

D:OutplacementRecruiting

答案:CCompaniesalmostalwaysrecruitcandidatesfornewpositionsvia().

A:advertisements

B:recruitingsoftware

C:socialmediasites

D:jobboards

答案:ABCDWhenwritinganattention-grabbingandthoroughyoushouldconsider:()

A:Keepdescriptionsconcise.

B:Openwithacaptivatingsummary.

C:Includetheessentials.

D:Maketitlesasspecificaspossible.

答案:ABCDWhenyou’rerecruitingforasimilarposition,considerre-visitingtheresumesofpastapplicants，becausethesecandidates().

A:havebecomeyourfriends

B:arealreadyfamiliarwithyourcompany

C:mayhavepickedupnewskills

D:mayhavegainedexperience

答案:BCDThemoreaccurateyourtitle,themoreeffectiveyouwillbeinpiquingtheinterestofthemostqualifiedandinterestedjobseekers.（）

A:對

B:錯

答案:AJobseekersseldomtaketimetoresearchemployeereviews,salarydata,benefitsandmorebeforeapplyingtojobs.（）

A:對

B:錯

答案:BWhenacandidatearrivesforanon-siteinterview,HRmanagersshallneveraskifthey’dlikesomethingtodrinkandshowthemwheretofindtherestrooms.（）

A:對

B:錯

答案:B第九章測試Today,()isoftenusedwhenweareexpandingthebusinessintointernationalterritories.

A:geographicsegmentation

B:Behavioralsegmentation

C:Demographicsegmentation

D:Psychographicsegmentation

答案:AThecriteriaassistwithsegmentationinclude()

A:Selfcontainment

B:Profitablesize

C:Marketingmixresponse

D:Accessibility

答案:ABCDTheautomarketcouldbesegmentedby()

A:cost

B:enginesize,

C:driver’sage,

D:productionscale

答案:ABC()canbeusedfordemographictypeofmarketsegmentation.

A:Age

B:Income

C:Usage

D:Gender

答案:ABDYoucanseparatecustomersbasedonwheretheypurchasedyourproduct.()

A:對

B:錯

答案:A第十章測試Aproductisanythingthatcanbeofferedtoamarkettosatisfyawantorneed,includingphysicalgoods,services,experiences,events,persons,places,properties,organizations,information,andideas.（）

A:對

B:錯

答案:AOnlythephysicalfeaturescreateabrand.（）

A:錯

B:對

答案:ABrandlogoreferstotheword,phrasesorwordsusedtoidentifythecompany,product,serviceorconceptandothercorevaluesofthebrand.（）

A:錯

B:對

答案:AThesmellofabrandwillnotaddtotheoverallelementsofthebrandidentity.（）

A:錯

B:對

答案:ABrandrecognitionindicateshoweasyitisforaudiencestoidentifyyourbrandwithouthearingorseeingthebrandname.（）

A:對

B:錯

答案:A第十一章測試Inthepreparationphasewhenyou’redevelopingthemessage,youneedto()

A:haveappropriatedatatopresenttoyouraudience

B:presenttheinformationinamannerthatmakessensetotheaudience

C:haveyourfactsstraight

D:concernsaboutthenumberofpeoplewhoabsorbthemessageorchangetheirbehavior

答案:ABCWhenyouorganizeyourcommunications,youshould().

A:becrystalclear

B:organizeandclarifyideasinyourmind

C:stayontopic

D:thankyoulisteners

答案:ABCDIfyouneedtotellsomeonesomethingthatisn’tgoingtositwell(suchasnewsofadeathorabreakup),doitinpublic,aroundcolleagues,ornearotherpeople.()

A:錯

B:對

答案:AThegoalofarticulatecommunicationistobeclear,conciseandrelevant.()

A:對

B:錯

答案:AIftheaudienceappearstobeconfused,itisoftenhelpfultoaskthemtoreflectbackwhathavebeensaidintheirownwords.()

A:錯

B:對

答案:B第十二章測試Logisticsmanagementisthepartofandthatplans,implements,andtheefficient,effectiveforward,andreverseflowandstorageofgoods,services,andrelatedinformationbetweenthepointoforiginandtomeetcustomer’srequirements.（）

A:對

B:錯

答案:AAsupplychainonlyincludesthedeliveryofsourcematerialsfromthesuppliertothemanufacturer.（）

A:對

B:錯

答案:BThethreemainflowsofthesupplychainaretheproductflow,theinformationflowandthestaffflow.（）

A:對

B:錯

答案:BEnterprisesexportproductsinbulktotheoverseaswarehouseandafterthegoodsaresoldviaonlineplatforms,theycandirectlydeliverproductsfromthewarehousetoforeignconsumers.（）

A:錯

B:對

答案:BTherearetwowaysofthird-partyoverseaswarehouses:rentingandcooperativeconstruction.（）

A:錯

B:對

答案:B第十三章測試Innovativebusinesseshavenewandexcitingideasthataremorelikelytoattract().

A:scholars

B:largecorporation

C:venturecapitalinvestment

D:jointventures

答案:CBusinessinnovationcanmanifest()

A:organizationalinnovation

B:marketinginnovation

C:processinnovation

D:productinnovation

答案:ABCDTraditionally,acompany’snewideasandproductscomefromitsR&Ddepartmentbutwhathappensonceaproductgoesintodevelopmentcanvary.（）

A:錯

B:對

答案:BItcanbeeasytodevelopandsupportcreativityinlargerbureaucraticorganizations.()

A:對

B:錯

答案:BR&Disafairlylimitedtermthatusuallyreferstothedevelopmentofnewproductswhilebusinessinnovationisabroadertermthatdescribesanytypeofinnovationthatoccursinabusinesscontext.()

A:錯

B:對

答案:B第十四章測試Amergeroccurswhenonebusinessorcompanyispurchasedbyanothercompanyorotherbusinessentity.（）

A:錯

B:對

答案:AAfriendlytakeoveriswherethetargetcompanyagreestotheacquisitionofferinapeacefulmannerandinthiscasethetakeoverissubjecttotheapprovaloftheshareholdersofthetargetcompanyaswellasthatoftheregulatorstocheckifthedealcomplieswiththeantitrustlaws.（）

A:對

B:錯

答案:AAmergerisagreeduponbymutualconsentoftheinvolvedparties,andthedecisionofacquisitionmightalsobemutual.（）

A:對

B:錯

答案:BAjointventureisanarrangementbetweentwoormorepartieswhereeachpartyre