21世紀集團：財務管理方案-普華永道

1、21世紀集團：財務管理方案普華永道21世紀集團：財務管理方案普華永道Traditional View of Finance 財務的傳統(tǒng)觀點Controlling 控制Transactional 業(yè)務結(jié)果的記錄Inflexible 不靈活Strong emphasis on budgeting 過分強調(diào)預算Not integrated with the enterprise 不能與企業(yè)有機結(jié)合Not a trusted partner to the business不是業(yè)務可信賴的合作伙伴Traditional View of Finance 財Our current view of finan

2、ce 我們認為財務應該是Building shareholder value 創(chuàng)造股東價值Streamlining through shared services 通過如共享服務等手段提高效率Measuring performance through scorecards通過綜合考評卡考核業(yè)績Implementing ERP 實施 ERPSupporting the business 支持業(yè)務Our current view of finance 我Current 現(xiàn)在New Horizon? 新視野Business Partnering 業(yè)務合作伙伴Transaction processin

3、g & Reporting業(yè)務記錄和報告Process Led過程引導Focus on the business以業(yè)務為中心Value價值Finance is focusing on providing more value with fewer resources財務的重點應用更少的資源提供更多的價值CurrentNew Horizon?Business PaManaged globally incentres of excellence采用優(yōu)勢中心一體化管理Delivered either internally or externally 由內(nèi)部或外部提供Carried out byor

4、close to the business units由業(yè)務部門或接近業(yè)務部門的部門執(zhí)行Focused on delivering strategy注重戰(zhàn)略支持Increasingly embedded in business transaction systems盡量內(nèi)置于業(yè)務支持系統(tǒng)中Remainder in regional & global service centres剩余部分則在區(qū)域或全球共享服務中心處理Progressive use of external service providers?適當采用外包服務Specialism 專業(yè)化eg Tax, Treasury 例如: 稅

5、務, 資金Decisionsupport決策支持Accountingoperations會計運營The new role definition is posing new organisational challenges新的角色定義帶來了新的挑戰(zhàn)Managed globally incentres ofConvergence of markets市場的合并Regionalisation and Globalisation區(qū)域化和全球化Mature Markets成熟的市場Investor sophistication投資者的成熟Technology Opportunities技術(shù)的機遇Cus

6、tomers and Products客戶和產(chǎn)品Challenges for Finance? 給財務帶來的挑戰(zhàn)Finance must respond to the business pressures財務必須對業(yè)務壓力作出回應Company企業(yè)Convergence of marketsRegionalConvergence of Markets市場的合并Barriers are coming down壁壘逐漸消失Appraise new investment opportunities 評估新的投資機會Analyse pricing and profitability 分析定價和盈利Pr

7、ocess accounting and transaction processing for new operations 為新業(yè)務活動進行會計和交易程序Market Maturity 市場成熟化Slow growth and fierce competition低增長和激烈競爭Optimise transaction processing efficiency (eg Shared Services) 優(yōu)化業(yè)務處理過程的效率(例如:共享服務中心)Drive down costs through performance management 通過績效管理降低成本Ensure marketin

8、g and advertising produces a sufficient return 保證市場和廣告活動有足夠回報The Finance Response 財務的回應(1)Convergence of Markets市場的合并AppUnderstanding and analysing customer segments 了解和分析客戶細分Answering the questions of the regulatory authorities 回答主管部門的問題Negotiation support for procurement 為采購談判提供支持Regionalisation/G

9、lobalisation 地區(qū)化/全球化New entrants, new opportunities 新參與者,新機會Appraisal and support of acquisitions 評估和支持并購活動Integrating new businesses quickly and effectively 迅速有效地整合新業(yè)務What if analysis of competitive scenarios 分析競爭的可能情況Customers and Products客戶和產(chǎn)品Customer and product cost and profitability 客戶和產(chǎn)品成本以及盈

10、利The Finance Response 財務的回應(2)Understanding and analysing cuAccounting for new transaction types arising from new business 由新業(yè)務類型產(chǎn)生的會計處理方法Communicating in investor friendly language 采用投資者熟悉的語言進行交流Embedding performance measures based on shareholder value 植入基于股東價值的業(yè)績衡量標準Technology技術(shù)New services, new d

11、istribution channels新服務,新分銷渠道Investor sophistication 投資者的成熟Closer scrutiny, new evaluation techniques詳細的審查,新的評估技術(shù)The Finance Response 財務的回應(3)Accounting for new transaction Issue問題Majority of finance resources working in transaction processing大部分的財務資源用于業(yè)務記錄Different systems used by different finance

12、 functions 不同財務職能部門使用不同系統(tǒng) Solution解決方案Shared service centre for accounting operations 會計處理共享服務中心Common IT platform across the business 整個公司中共同的IT平臺 Impact影響Accounts payable and General Ledger account for 60% of accounting costs應付帳款和總帳占據(jù)了60%的會計成本Opportunities for cost savings and process improvements

13、成本節(jié)約和流程改進的機會 Benefit好處Savings of 40% of accounting costs 節(jié)約了40%的會計成本Improved support to the business 改進了對業(yè)務的支持Client example of finance response - shared service centre財務回應的范例-共享服務中心 Issue問題 國際集團公司資金管理戰(zhàn)略目標普華永道的研究表明，在國際集團公司中對資金管理的的戰(zhàn)略有三大類別，體現(xiàn)出不同的風險管理理念*Source: PwC Corporate Treasury Control and perfor

14、mance Standards (note 7% of survey respondents were undefined)一個主要目標是通過對風險管理和資金的活躍交易獲得收益往往要冒較大風險資本運營是其主要特點通過對集團資金均衡流動和風險管理以保障既得收入是首要目標對資金頭寸管理采用有限度的方法服務和對業(yè)務的支持是其特點責任范圍較小 主要注重成本控制在企業(yè)中主要是協(xié)調(diào)作用，較少主動行為 利潤中心 （7）增值服務中心(67%)成本中心 (19% )資金管理理念Pfizer EuropeBATBritish AirwaysIBMICISmithKline Beecham Warner Lambe

15、rt 國際集團公司資金管理戰(zhàn)略目標普華永道的研究表明，在國際集團公MNC資金管理方式分散集中分散集中基層責任政策制定集團責任執(zhí)行集團基層單位趨勢In general there is a trend by leading MNCs towards centralised policy setting, decision making, monitoring and execution supported by sophisticated information and banking systems (World Treasury Centre structure). MNC資金管理方式分散集

16、中分散集中基層責任政策制定集團責任執(zhí)MNC資金管理目的資金管理目的組織結(jié)構(gòu)人員流程控制衡量信息系統(tǒng)管理短期流動均衡和長期融資要求降低資本成本高效率的執(zhí)行日常資金交易活動 準確預測資金狀況備用金的有效管理有效規(guī)避利率和匯率風險集中統(tǒng)一的資金管理與其它業(yè)務的有機整合收付款的處理記錄和管理資金頭寸管理/投資管理匯率風險管理對帳結(jié)帳和報告資金預測統(tǒng)一的政策和業(yè)務流程銀行關(guān)系管理政策合理的分工和審批權(quán)限內(nèi)部控制制度符合整體戰(zhàn)略的KPI報告的時效預測的準確性資本回報率銀行帳戶與資金系統(tǒng)的自動鏈接銀行余額調(diào)節(jié)表的自動生成實時在線現(xiàn)金預測資金管理知識技能對公司業(yè)務和戰(zhàn)略的理解與金融機構(gòu)的關(guān)系MNC資金管理目的

17、資金管理目的組織結(jié)構(gòu)人員流程控制衡量信息系關(guān)鍵成功因素 Electronic Interfaces with Accounts Payable, Accounts Receivable, Payroll and General Ledger 資金系統(tǒng)與應收、應付、工資和總帳系統(tǒng)的自動接口Establish and maintain good relations with banks 與銀行的良好關(guān)系A(chǔ)gree Finance terms 預先商定的融資、服務條款Reconcile bank accounts on a regular (daily) basis 經(jīng)常性 （每日）銀行對帳EDI

18、for the majority of payments and receipts - where possible using high volume/low value clearing systems 盡量采用收付款的自動劃帳（如EDI)Automated bank reconciliation systems and processes 銀行余額調(diào)整過程由系統(tǒng)自動執(zhí)行關(guān)鍵成功因素 Electronic Interfaces w關(guān)鍵成功因素(續(xù))Cash monitoring and forecasting techniques to provide first class accura

19、cy 準確及時的資金監(jiān)控和預測Operate minimum petty cash and foreign currency floats 盡量減少備用金和外幣金額Separation of Cash management staff duties from other finance operations 從事資金管理的員工應與其它財務職能相分離Secure EB systems 電子商務系統(tǒng)的安全保障Customers pay by most cost-effective routing 客戶付款應采用成本最低的途徑Short cycle time between customer pay

20、ment and use of funds 資金循環(huán)速度關(guān)鍵成功因素(續(xù))Cash monitoring and fMeasures 考核衡量依照公司整體戰(zhàn)略目標設立資金管理KPI。與預算和業(yè)界的比較分析。Number of bank accounts銀行帳戶數(shù)目Number of outstanding reconciling items 1 month old 調(diào)整數(shù)目Percentage of cash transactions effected electronically 資金交易自動化的程度Floating days banks take on receipts/payments 銀行收付款效率Cost of cash function as a percentage of total finance cost 資金運營成本占財務運營成本的比例Number of accounts outside cash pooling 未納入統(tǒng)一管理的銀行帳戶數(shù)Opportunity cost of bank balances vs. money market rates 資金的機會成本Mea