形成價(jià)值鏈-從想法到現(xiàn)實(shí)ppt課件

1、Forming Value Chains -Moving From Ideas to Reality構(gòu)成價(jià)值鏈從想法到現(xiàn)實(shí) Presentation by Jerry BoumaToma & Bouma Management ConsultantsJuly 2005.HOW DO WE GET THERE FROM HERE?我們?cè)鯓訌倪@里得到那里？Possibilities .能夠性.THE PHASES OF CHAIN DEVELOPMENT 鏈開展的階段Phase 1:Seeking and Sorting 階段1 尋求和分類Phase 2:Planning 階段2 方案Phase 3

2、:Implementation 階段3 執(zhí)行.CHAIN DEVELOPMENT鏈的開展123456Possibilities能夠性ideaformation觀念構(gòu)成Priorities優(yōu)先權(quán)Planning方案 Pilot初步實(shí)驗(yàn)scale up擴(kuò)展 Stage時(shí)期Phases 階段.PHASES / STAGES階段/時(shí)期Phase 1:Stage 1-Possibilities階段1 時(shí)期1 -能夠性 Stage 2 -Idea Formation時(shí)期2 -觀念構(gòu)成Stage 3-Priorities時(shí)期3-優(yōu)先權(quán)Phase 2:Stage 4-Planning階段2時(shí)期4-方案Phas

3、e 3:Stage 5-The Pilot階段3時(shí)期5-初步實(shí)驗(yàn)Stage 6-Scaling Up 時(shí)期6 -擴(kuò)展.STAGES AND THE MANAGEMENT PROCESS時(shí)期和管理過程123456Possibilities能夠性ideaformation觀念構(gòu)成Priorities優(yōu)先權(quán)Planning方案Pilot初步實(shí)驗(yàn)scale up夸張Stages時(shí)期Management Process管理過程private sector個(gè)人部門public sector公共部門Facilitation簡(jiǎn)易化projectplanning方案方案project management方案管

4、理.STAGE 1: POSSIBILITIES時(shí)期1：能夠性Key outcomes:主要成果1.A set of possibilities. 一系列能夠性2.A clear qualified idea owner.一個(gè)清楚地合格的觀念擁有者3.A process/plan to move forward.一個(gè)可以前進(jìn)的過程/方案.Step 1.1: Assessing the Possibilities步驟1.1 評(píng)價(jià)能夠性Must have three essential elements:必需有三個(gè)必要元素1: A person with a passion! ( to impro

5、ve the workings of an existing chain; or build a new chain)一個(gè)有熱情的人！來改善現(xiàn)有鏈的運(yùn)轉(zhuǎn)；或建立一個(gè)新的鏈)2: An idea (or ideas) 一個(gè)觀念(或很多觀念) 3: A process to enlist/enroll input from potential chain players and to determine who the eventual chain players will be一個(gè)過程可以從有潛力的鏈的參與者處征募/招收投入和可以決議誰是最終鏈的參與者.STAGE 2: IDEA FORMATI

6、ON時(shí)期2:觀念構(gòu)成Key outcomes:主要成果1.A set of ideas of an “idea that has potential to benefit all chain members.一系列觀念中的一個(gè)觀念可以有潛力是一切鏈的成員受害2.A clear concept document.一個(gè)概念清楚地文件3.An interview guide.一個(gè)面試指點(diǎn)4.An interview/input/consultation plan.一個(gè)面試者/投入/咨詢方案5.Summary document for future discussion.為未來討論總結(jié)文件.Step

7、2.1: THE IDEA步驟2.1:觀念The idea or ideas: What should it look like? Most ideas will fall into one of three general categories:觀念或觀念們:應(yīng)該看上去什么樣?/大多數(shù)觀念將歸于3個(gè)籠統(tǒng)地歸類:A Market Issue such as a new or improved market opportunity such as a new product or a new market/marketing partner 市場(chǎng)問題,例如一個(gè)新的或改善的市場(chǎng)時(shí)機(jī),例如一個(gè)新的產(chǎn)

8、品或一個(gè)新的市場(chǎng)/市場(chǎng)同伴A Systems Issue such as a measure to reduce system costs and/or improve the efficiency of the product flow from production to market and vice versa系統(tǒng)問題, 例如降低系統(tǒng)費(fèi)用的措施和/或改善從消費(fèi)到市場(chǎng)的產(chǎn)品流程的效率,反之亦然A Quality Issue to improve quality assurance and/or some elements related to food safety質(zhì)量問題,改善質(zhì)量保證

9、和/或一些關(guān)于食品平安的原理.STAGE 3: PRIORITIES時(shí)期3:優(yōu)先權(quán)Key outcomes:主要成果1.Workshop/forum with all potential chain members.研討會(huì)/討論會(huì)包括一切有潛力的鏈的成員2.Agreement on top priorities. 優(yōu)先權(quán)至上的協(xié)議3.Commitment to continuing.承諾延續(xù)4.Commitment to provide or access resources for planning stage.承諾提供或接近方案時(shí)期的資源.Step 3.1: The Workshop:步驟

10、3.1研討會(huì)Ensure that discussion paper has been circulated to all parties保證討論論文對(duì)一切成員傳送Set location for meeting and actively recruit participants聚會(huì)的地點(diǎn)和活潑的征集參與者Prepare agenda (independent chair may be beneficial)預(yù)備議程( 獨(dú)立自主的主席也許有益) Present key findings, issues, recommendations如今的主要發(fā)現(xiàn),問題,引薦 Encourage discus

11、sion and further input鼓勵(lì)討論和未來的投入Identify options, issues points for further discussion識(shí)別選擇,未來討論的問題點(diǎn)Engage in a priority setting process - if necessary參與優(yōu)先權(quán)選擇過程假設(shè)必要Select one or two priority areas選擇一個(gè)或兩個(gè)優(yōu)先領(lǐng)域Agree on next steps: develop plan or bail對(duì)下面的步驟達(dá)成共識(shí):開展方案或保釋 .STAGE 4: PLANNING時(shí)期4:方案Key outcom

12、es:主要成果1.A clear, focussed, realistic plan.一個(gè)清楚地,有焦點(diǎn)的,現(xiàn)實(shí)的方案2.Input and agreement from all stakeholders (workshop or one-on-one).全體參與者投入和協(xié)議(研討會(huì)或一對(duì)一的)3.Commitment to continue.承諾繼續(xù)4.Commitment to provide or access resources to conduct pilot.承諾提供或接近資源來實(shí)行初步實(shí)驗(yàn).Step 4.1: Developing the Plan步驟4.1:開展方案Overvi

13、ew總的看法The concept概念Objective(s)目的Critical Performance Measures評(píng)論表現(xiàn)規(guī)范Activity Plan活動(dòng)方案Role of each chain player每個(gè)鏈成員的作用Resource requirements資源要求Project management plan工程管理方案Financial plan財(cái)政方案.STAGE 5: THE PILOT時(shí)期5:初步實(shí)驗(yàn)Key outcomes:主要成果1.Require evaluation of results vs. objectives.對(duì)結(jié)果對(duì)目的要求評(píng)價(jià)2.Effecti

14、ve communication process.有效率的交流過程3.Regular Steering Committee meetings.定期的謀劃指點(diǎn)委員會(huì)會(huì)議4.Full and open assessment of results. 全面開放的結(jié)果評(píng)價(jià).ROLE OF “PUBLIC SECTOR SERVICE 公眾部門效力的作用Facilitating Phase 1: possibilities, idea formation, priorities.推進(jìn)階段1:能夠性,觀念構(gòu)成,優(yōu)先權(quán)Identify/support/work with “idea owner.識(shí)別/支持/與

15、觀念構(gòu)成者任務(wù)Provide Phase 1 road map.提供階段1道路圖Assist in development of concept document.協(xié)助概念文件的開展Ensure objective and comprehensive input process.保證目的和廣泛的投入過程Review/critique summary document.回想/批判總結(jié)文件Facilitate “priorities workshop.推進(jìn)“優(yōu)先研討會(huì)Oversee “hand off off planning process.檢查方案過程沒有.ROLE OF PROJECT PL

16、ANNER工程方案者的作用Articulate clear concept of what is to be achieved.明晰清楚地觀念,什么是將要達(dá)成的Affirm assumptions used in concept.確定概念中運(yùn)用的假設(shè)Confirm chain partner roles and involvement.確定鏈協(xié)作同伴的作用和參與Identify performance measures.識(shí)別表現(xiàn)規(guī)范Facilitate chain member input and commitment.推進(jìn)鏈成員投入和承諾.ROLE OF PROJECT MANAGER工程管理者的作用Establish role in relation to Steering Committee.建立謀劃指點(diǎn)委員會(huì)的作用 Clarify reporting structure.廓清報(bào)告構(gòu)造Clarify objectives.廓清目的Clarify performance measures/time frames.廓清表現(xiàn)規(guī)范/時(shí)間構(gòu)造Set up required Working Committees.建立要求的