全國品類回顧報告CrossCategoryOverviewJan2016_withcosm

1、Confidential & Proprietary Copyright 2010 The Nielsen CompanyCross-category Overview Jan 2016 品類回顧2016 年 1月Copyright 2012 The Nielsen Company. Confidential and proprietary.Macro Economy ParametersQuarter1 2016Copyright 2012 The Nielsen Company. Confidential and proprietary.Copyright 2013 The Nielsen

2、 Company. Confidential and proprietary.3GDP GROWTH VS. YA 國內生產總值對比去年同期增幅國內生產總值對比去年同期增幅 Data source: National Statistics Bureau (Quarterly Update)數據來源：國家統計局 （季度更新）Copyright 2013 The Nielsen Company. Confidential and proprietary.4NATIONAL TOTAL RETAIL SALES OF CONSUMER GOODSVALUE GROWTH VS. YA 社會消費品零售

3、銷售總額對比去年同期增幅社會消費品零售銷售總額對比去年同期增幅 Data source: National Statistics Bureau (Monthly Update)數據來源：國家統計局 （月度更新）* Jan15&Feb15&Jan16 數據未公布在國家統計局網站Copyright 2013 The Nielsen Company. Confidential and proprietary.5NATIONAL CPI 全國居民消費價格分類指數全國居民消費價格分類指數Data source: National Statistics Bureau (Monthly Update)數據來

4、源：國家統計局 （月度更新）Copyright 2013 The Nielsen Company. Confidential and proprietary.6CHINA CONSUMER CONFIDENCE INDEX中國消費者信心指數中國消費者信心指數Source: Nielsen Consumer Confidence Survey (Quarterly Update)數據來源：尼爾森消費者信心調查 （季度更新）Copyright 2013 The Nielsen Company. Confidential and proprietary.7CHINA CCI, CPI, FMCG G

5、ROWTH RATE VS. YA中國消費者信心指數，物價指數，快速消費品增長率中國消費者信心指數，物價指數，快速消費品增長率Source: Nielsen Consumer Confidence Survey, Retail Measurement (Quarterly Update)數據來源：尼爾森消費者信心調查 / 零售研究（季度更新）Copyright 2013 The Nielsen Company. Confidential and proprietary.83-YEAR UNIVERSE STORE COUNT TRENDModern trade sustains robust

6、growth momentum over past 3 years.Data source: Nielsen Retail Establishment Survey 2014171,843 190,446 210,620 2144767.8182215593.8462287361.617688975.5702690598.7461707053.2897-500,0001,000,0001,500,0002,000,0002,500,0003,000,0003,500,000201220132014OtherGroceryModern Trade6%6%7%71%72%71%23%22%22%0

7、%10%20%30%40%50%60%70%80%90%100%20122013201449%42%10%2014Store Count(% growth vs. YA)Store Count(% Importance)ACV(% Importance)0%+11%+3%+3%-2%-11%0%+15%+2%+11%+3%+4%Copyright 2013 The Nielsen Company. Confidential and proprietary.9MODERN TRADE STORE COUNT GROWTH DRIVERSmaller format MT, Mini and Con

8、venience store count keeps booming at double digit in past 3 years. The growth rate of Super, Mini and CVS outpace Hypermarket.Super and Mini become the major ACV contributor (69%) in Modern Trade.Data source: Nielsen Retail Establishment Survey 20142,677 2,803 2,911 13947.3452315222.5414416864.2595

9、124355.8834136357.7472150905.989730862.559736063.0628539938.8206-50,000100,000150,000200,000250,000201220132014MinimarketSupermarketHypermarketConvenience Store2%1%1%8%8%8%72%72%72%18%19%19%0%10%20%30%40%50%60%70%80%90%100%20122013201424%36%34%7%2014Store Count(% growth vs. YA)Store Count(% Importan

10、ce)ACV(% Importance)+17%+5%+10%+9%+11%+15%+26%+14%+9%+7%+11%+4%+11%+11%+11%Copyright 2010 The Nielsen Company. Confidential and proprietary.Retail Index(RI2015)Cross-category Overview Jan 2016品類回顧2016年1月 Copyright 2013 The Nielsen Company. Confidential and proprietary.11CHINA CROSS CATEGORY INFORMAT

11、ION66 NIELSEN DEFINED CATEGORIES 66 尼爾森產品定義尼爾森產品定義 Note: Categories in blue are Baby Products注意：藍色標注為嬰兒產品注意：藍色標注為嬰兒產品Copyright 2013 The Nielsen Company. Confidential and proprietary.12Source: Nielsen Retail Index (Monthly Update)數據來源：尼爾森零售跟蹤調查（月度更新）FOOD, NON-FOOD MAT VALUE GROWTH RATE IN NATIONAL TO

12、TAL 全國全國 食品類和非食品類食品類和非食品類 MAT銷售額增長率銷售額增長率Copyright 2013 The Nielsen Company. Confidential and proprietary.13FOOD, NON-FOOD QUARTERLY VALUE GROWTH RATE IN NATIONAL TOTAL 全國全國 食品類和非食品類食品類和非食品類 季度銷售額增長率季度銷售額增長率Copyright 2013 The Nielsen Company. Confidential and proprietary.14FOOD, NON-FOOD MONTHLY VAL

13、UE GROWTH RATE IN NATIONAL TOTAL 全國全國 食品類和非食品類食品類和非食品類 月度銷售額增長率月度銷售額增長率Copyright 2013 The Nielsen Company. Confidential and proprietary.15FOOD, NON-FOOD BY SUPER GROUPS MAT VAL. GROWTH RATE IN NATIONAL TOTAL 全國全國 食品類和非食品類食品類和非食品類 MAT銷售額增長率銷售額增長率Non-Food 非食品非食品Food 食品食品Copyright 2013 The Nielsen Comp

14、any. Confidential and proprietary.16FOOD, NON-FOOD BY SUPER GROUPS QUARTERLY VAL. GROWTH RATE IN NATIONAL TOTAL全國全國 食品類和非食品類食品類和非食品類 季度銷售額增長率季度銷售額增長率Food 食品類食品類Non-Food 非食品類非食品類Copyright 2013 The Nielsen Company. Confidential and proprietary.17FOOD SUPER GROUPS MONTHLY VALUE GROWTH RATE IN NATIONAL

15、TOTAL 全國全國 食品類子類食品類子類 月度銷售額增長率月度銷售額增長率Copyright 2013 The Nielsen Company. Confidential and proprietary.18NON-FOOD SUPER GROUPS MONTHLY VALUE GROWTH RATE IN NATIONAL TOTAL 全國全國 非食品類子類非食品類子類 月度銷售額增長率月度銷售額增長率Copyright 2013 The Nielsen Company. Confidential and proprietary.19Val. Market Size is ranked b

16、y MAT Jun 15 Data, Semi-annually Update銷售額市場規(guī)模以銷售額市場規(guī)模以15年年6月月滾動年度數據排序，半年度更新滾動年度數據排序，半年度更新FOOD MAT VAL/VOL/AVG.PRICE GROWTH RATE IN NAT TOTAL全國全國 食品類食品類 MAT銷售額銷售額/銷售量銷售量/平均價格平均價格 增長率增長率Copyright 2013 The Nielsen Company. Confidential and proprietary.20Val. Market Size is ranked by MAT Jun 15 Data, S

17、emi-annually Update銷售額市場規(guī)模以銷售額市場規(guī)模以15年年6月月滾動年度數據排序，半年度更新滾動年度數據排序，半年度更新NON-FOOD MAT VAL/VOL/AVG.PRICE GROWTH RATE IN NAT TOTAL全國全國 非食品類非食品類 MAT銷售額銷售額/銷售量銷售量/平均價格平均價格 增長率增長率Copyright 2013 The Nielsen Company. Confidential and proprietary.21FOOD MAT VALUE GROWTH RATE 食品類食品類 MAT銷售額增長率銷售額增長率 Copyright 20

18、13 The Nielsen Company. Confidential and proprietary.22FOOD MAT VALUE GROWTH RATE 食品類食品類 MAT銷售額增長率銷售額增長率 Copyright 2013 The Nielsen Company. Confidential and proprietary.23NON - FOOD MAT VALUE GROWTH RATE 非食品類非食品類 MAT銷售額增長率銷售額增長率Copyright 2013 The Nielsen Company. Confidential and proprietary.24NON

19、- FOOD MAT VALUE GROWTH RATE 非食品類非食品類 MAT銷售額增長率銷售額增長率Copyright 2013 The Nielsen Company. Confidential and proprietary.25BABY PRODUCTS MAT VALUE GROWTH RATE 嬰兒產品嬰兒產品 MAT銷售額增長率銷售額增長率Copyright 2013 The Nielsen Company. Confidential and proprietary.26COSMETIC TOP 30 PRODUCTS MAT VALUE GROWTH RATE 化妝品店化妝

20、品店 TOP 30 品類品類MAT銷售額增長率銷售額增長率Jan 2016 ScanTrack Hypermarket Cross-category Overview品類回顧 2016年1月Copyright 2010 The Nielsen Company. Confidential and proprietary.Copyright 2013 The Nielsen Company. Confidential and proprietary.28AVAILABLE SCANTRACK HYPER SERVICE CITIES(24) WITH 2 YR BACK DATA FOR THE

21、CATEGORIES ON THE FOLLOWING PAGE 24 城市大賣場城市大賣場北京 Beijing杭州 Hangzhou上海 Shanghai無錫 Wuxi成都 Chengdu西安 Xian廣州 Guangzhou重慶 Chongqing哈爾濱 Haerbin深圳 Shenzhen沈陽 Shenyang東莞 Dongguan大連 Dalian武漢 Wuhan濟南 Jinan昆明 Kunming天津 Tianjin蘇州 Suzhou長沙 Changsha福州 Fuzhou合肥 Hefei寧波 Ningbo廈門 Xiamen南京 NanjingCopyright 2013 The N

22、ielsen Company. Confidential and proprietary.29ScanTrack Cross Category Information92 Nielsen defined Categories 92尼爾森定義品類 Total Food 食品類食品類 Impulse Food即食食品即食食品Biscuit 餅干餅干 Other Food其它食品其它食品Instant Coffee 即溶咖啡即溶咖啡Crispy Snack Food 干脆小食干脆小食 Cordials 濃縮果汁濃縮果汁Chewing Gum 口香糖口香糖 Edible Oil (Consumer P

23、ack) 小包裝食用油小包裝食用油Jelly & Pudding 膠凍食品膠凍食品 Instant Noodles 即食面即食面Chinese Meat Snacks 中式肉類零食中式肉類零食 Breakfast Cereal 麥類食品麥類食品Chocolate 巧克力巧克力 Baby Cereal 嬰兒谷麥類食品嬰兒谷麥類食品Confectionary 糖果糖果 Bouillon 調味品與清湯調味品與清湯Pie 派派 Egg 蛋蛋Ready to Eat Congee 即食粥即食粥 Frozen Chinese Dim Sum 急凍點心急凍點心Bread 包裝面包包裝面包 Ice Cream

24、 冰淇淋冰淇淋Nuts 堅果堅果 Calcium 鈣鈣 Packaged Health Supplement 包裝保健食品包裝保健食品Beverage飲料飲料Carbonated Soft Drinks 碳酸飲料碳酸飲料 Pet Food 寵物食品寵物食品Functional Drinks 功能飲品功能飲品 Soy Sauce 醬油醬油Juice 果汁果汁 Packaged Soup 包裝湯包裝湯Packaged Water 包裝水包裝水 Refrigerated Processed Meat 冷凍熟食肉制品冷凍熟食肉制品RTD Tea 即飲茶即飲茶 Tea Powder 茶粉茶粉 Vitam

25、ins 維他命維他命Liquor 酒精飲品酒精飲品Chinese Spirits 中國白酒中國白酒 Chinese Paste 中國醬中國醬Whisky 威士忌酒威士忌酒 Tonic Drink 麥乳精麥乳精Wine 葡萄酒葡萄酒 Cigarette 香煙香煙Beer & Stout 啤酒啤酒 Packaged Rice 包裝米包裝米Brandy 白蘭地酒白蘭地酒 Frozen Hotpot Ball 冷凍火鍋冷凍火鍋Vodka 伏特加伏特加 Frozen Staple Food 冷凍主食冷凍主食 Frozen Western Food 西式冷凍主食西式冷凍主食Dairy Food乳制品乳制品

26、Yogurt / Yogurt Drink 酸奶酸奶/乳酸飲料乳酸飲料 Milk Powder 奶粉奶粉 Liquid Milk 液體奶液體奶 Cheese 奶酪奶酪 IMF 嬰兒奶粉嬰兒奶粉 Copyright 2013 The Nielsen Company. Confidential and proprietary.30SCANTRACK CROSS CATEGORY INFORMATION92 NIELSEN DEFINED CATEGORIES 92尼爾森定義品類尼爾森定義品類 Total Non-Food 非食品類非食品類 Household家庭用品家庭用品Shoe Polish

27、鞋油鞋油Personal Care個人護理個人護理Personal Wash 香皂香皂/沐浴露沐浴露Battery 電池電池Facial Cleanser 洗面奶洗面奶Laundry Sanitizers 衣物預洗預潔及助洗產品衣物預洗預潔及助洗產品Bathroom Tissue 廁紙廁紙Household Cleaning Product 家庭清潔產品家庭清潔產品Toothbrush 牙刷牙刷Air Freshing 空氣清新劑空氣清新劑Toothpaste 牙膏牙膏Household Cleaning Aid 家居表面清潔輔助品家居表面清潔輔助品Razors 剃須刀架剃須刀架Househo

28、ldGloves 家用手套家用手套Facial Tissue 面巾面巾Kitchen boiling tools 炊具鍋炊具鍋Sanitary Protection 衛(wèi)生用品衛(wèi)生用品Plastic Bags 保鮮袋保鮮袋Baby Powder 嬰兒爽身粉嬰兒爽身粉Plastic Wraps 保鮮膜保鮮膜Wet Tissues & Baby Wet Wipes 濕紙巾濕紙巾&嬰兒濕抹巾嬰兒濕抹巾Antiseptic Liquid 消毒藥水消毒藥水Diaper 嬰兒即棄型尿布嬰兒即棄型尿布Laundry Detergent 洗衣劑洗衣劑Toner 潔面后調養(yǎng)水潔面后調養(yǎng)水Fabric Softne

29、r 衣物柔順劑衣物柔順劑Facial Mask 面膜面膜Dish Washing Liquid 洗潔精洗潔精Skin Moistuizer 護膚品護膚品 Razor Blades 剃須刀片剃須刀片Condom 避孕套避孕套Insect Control驅蟲產品驅蟲產品Insect Bite Treatment 蚊蟲叮咬治療產品蚊蟲叮咬治療產品Deodorant 體臭清新劑體臭清新劑Insect Repellents 驅蚊蟲劑驅蚊蟲劑Mouth Wash 漱口水漱口水Insecticide 殺蟲劑殺蟲劑 Electric Moisquito Repeller 電驅蚊器電驅蚊器 Hair Produ

30、cts頭發(fā)護理頭發(fā)護理Shampoo 洗發(fā)水洗發(fā)水Hair Styling Product 頭發(fā)定型產品頭發(fā)定型產品Hair Conditioner 護發(fā)素護發(fā)素Hair Coloring 染發(fā)劑染發(fā)劑Copyright 2013 The Nielsen Company. Confidential and proprietary.31FOOD, NON-FOOD MAT VALUE GROWTH RATE IN HYPERMARKETS大賣場大賣場 食品類和非食品類食品類和非食品類 MAT銷售額增長率銷售額增長率Copyright 2013 The Nielsen Company. Confi

31、dential and proprietary.32FOOD, NON-FOOD WEEKLY VALUE SALES IN HYPERMARKETS大賣場大賣場 食品類和非食品類食品類和非食品類 周銷售額周銷售額Periods is from 2014 Week 05 to 2016 week 03, totally 2 years期數從期數從2014年第年第5周周到到2016年第年第3周周，共，共2年年Copyright 2013 The Nielsen Company. Confidential and proprietary.33FOOD, NON-FOOD BY SUPER GROUPS MAT VAL. GROWTH RATE