解析核心競爭力的商務(wù)英語試題及答案

解析核心競爭力的商務(wù)英語試題及答案姓名：____________________

一、多項(xiàng)選擇題（每題2分，共20題）

1.Corecompetitivenessisbestdescribedas:

A.Acompany'sabilitytodifferentiateitsproductsorservicesfromthoseofcompetitors.

B.Thecostadvantagethatacompanyhasoveritscompetitors.

C.Theabilitytomaintainacompetitiveedgeinthemarket.

D.BothAandC.

2.WhichofthefollowingisNOTacomponentofcorecompetitiveness?

A.Financialresources.

B.Strategicpartnerships.

C.Brandreputation.

D.Productioncapacity.

3.Inthecontextofbusiness,whatdoes"valueproposition"referto?

A.Theuniquesellingpropositionofaproductorservice.

B.Thepriceatwhichaproductorserviceissold.

C.Thecustomer'sperceptionofthebenefitstheyreceivefromaproductorservice.

D.Thecompany'svisionandmission.

4.Whichofthefollowingisastrategictoolusedtobuildcorecompetitiveness?

A.Marketsegmentation.

B.Costleadership.

C.Differentiation.

D.Alloftheabove.

5.Whatistheprimarygoalofcostleadershipasacompetitivestrategy?

A.Toofferthelowestpricesintheindustry.

B.Todifferentiatetheproductorservicefromcompetitors.

C.Tofocusoncostefficiencyandreducecosts.

D.Tocreateanichemarketfortheproductorservice.

6.Differentiationstrategiesoftenfocusonwhichofthefollowing?

A.Productquality.

B.Customerservice.

C.Branding.

D.Alloftheabove.

7.Whatisthedifferencebetweenaresource-basedview(RBV)andacost-basedviewofcorecompetitiveness?

A.RBVemphasizestheuniqueresourcesandcapabilitiesofacompany,whilecost-basedviewfocusesoncostleadership.

B.RBVfocusesoncostleadership,whilecost-basedviewemphasizestheuniqueresourcesandcapabilitiesofacompany.

C.Bothviewsemphasizecostleadership.

D.Bothviewsemphasizeuniqueresourcesandcapabilities.

8.Whatisthemainadvantageofacostadvantageovercompetitors?

A.Itallowsacompanytoofferlowerpricestocustomers.

B.Itenablesacompanytoinvestinresearchanddevelopment.

C.Ithelpsacompanytobuildstrongcustomerloyalty.

D.Alloftheabove.

9.Howcanacompanybuildcompetitiveadvantagethroughstrategicpartnerships?

A.Bysharingresourcesandcapabilities.

B.Byleveragingtheexpertiseofapartner.

C.Byexpandingitsmarketreach.

D.Alloftheabove.

10.Whatisa"barriertoentry"inthecontextofcorecompetitiveness?

A.Thecostofenteringanewmarket.

B.Thetimerequiredtoestablishapresenceinanewmarket.

C.Theregulatoryenvironmentinanewmarket.

D.Alloftheabove.

11.Whichofthefollowingisakeyfactorinmaintainingcorecompetitiveness?

A.Continuousinnovation.

B.Strongcustomerrelationships.

C.Effectivemarketingstrategies.

D.Alloftheabove.

12.Whatistheroleoftechnologyinbuildingcorecompetitiveness?

A.Itcanhelpreducecosts.

B.Itcanenabledifferentiation.

C.Itcanenhancecustomerexperience.

D.Alloftheabove.

13.Howcanacompanymeasureitscorecompetitiveness?

A.Byanalyzingitsfinancialperformance.

B.Byassessingitsmarketshare.

C.Byevaluatingitscustomersatisfaction.

D.Alloftheabove.

14.Whatisthedifferencebetweencompetitiveadvantageandcorecompetitiveness?

A.Competitiveadvantageisatemporaryedge,whilecorecompetitivenessissustainable.

B.Corecompetitivenessisatemporaryedge,whilecompetitiveadvantageissustainable.

C.Botharetemporaryedges.

D.Botharesustainable.

15.Whichofthefollowingisakeydriverofinnovationinacompany?

A.Customerfeedback.

B.Employeeengagement.

C.Technologicaladvancements.

D.Alloftheabove.

16.Howcanacompanybuildastrongbrandreputation?

A.Bydeliveringhigh-qualityproductsorservices.

B.Byengaginginethicalbusinesspractices.

C.Bymaintainingconsistentcommunicationwithcustomers.

D.Alloftheabove.

17.Whatistheroleofstrategicalliancesinbuildingcorecompetitiveness?

A.Theyprovideaccesstonewmarkets.

B.Theyenhancethecompany'scapabilities.

C.Theyhelpreducecosts.

D.Alloftheabove.

18.Howcanacompanymaintainitscompetitiveadvantageinarapidlychangingmarket?

A.Bycontinuouslymonitoringmarkettrends.

B.Byinvestinginresearchanddevelopment.

C.Byfosteringacultureofinnovation.

D.Alloftheabove.

19.Whatisthemainpurposeofacompetitiveanalysis?

A.Toidentifystrengthsandweaknessesofcompetitors.

B.Toidentifyopportunitiesandthreatsinthemarket.

C.Todevelopstrategiesfordifferentiationorcostleadership.

D.Alloftheabove.

20.Howcanacompanycreateasustainablecompetitiveadvantage?

A.Byfocusingonuniqueresourcesandcapabilities.

B.Byadaptingtochangingmarketconditions.

C.Bymaintainingastrongbrandreputation.

D.Alloftheabove.

二、判斷題（每題2分，共10題）

1.Corecompetitivenessissolelyaboutreducingcostsandachievingcostleadership.()

2.Acompany'scorecapabilitiesareitsmostvaluableresourcesandaredifficultforcompetitorstoimitate.()

3.Differentiationstrategiesarelesseffectivethancostleadershipstrategiesinmostindustries.()

4.Strategicpartnershipscanonlybebeneficialiftheyareformedwithdirectcompetitors.()

5.Theresource-basedviewofcorecompetitivenesssuggeststhatacompany'scompetitiveadvantageliesinitsuniqueresourcesandcapabilities.()

6.Acompanywithastrongbrandreputationismorelikelytomaintainitscompetitiveadvantageovertime.()

7.Continuousinnovationiscrucialforacompanytostayaheadofitscompetitors.()

8.Marketshareisthemostaccuratemeasureofacompany'scorecompetitiveness.()

9.Acompany'scompetitiveadvantagecanbesustainedindefinitelyifitinvestsinresearchanddevelopment.()

10.Theentrybarriersinanindustrycaneitherstrengthenorweakenacompany'scorecompetitiveness.()

三、簡答題（每題5分，共4題）

1.Explaintheconceptof"valueproposition"anditssignificanceinbuildingcorecompetitiveness.

2.Discusstheroleofinnovationinmaintainingacompany'scompetitiveadvantageinthelongterm.

3.Howcanacompanyeffectivelyassessitscorecapabilitiesanddetermineitscompetitiveadvantage?

4.Whatarethekeyfactorsthatcanleadtotheerosionofacompany'scorecompetitivenessovertime?

四、論述題（每題10分，共2題）

1.Writeanessayontheimportanceofstrategicpartnershipsinenhancingacompany'scorecompetitiveness.Discussthebenefits,challenges,andbestpracticesforformingandmaintainingsuccessfulstrategicpartnerships.

2.Analyzetheimpactofglobalizationoncorecompetitiveness.Discusshowcompaniescanleverageglobalmarketstobuildandmaintainacompetitiveedge,andwhatriskstheymayfaceintheprocess.

試卷答案如下

一、多項(xiàng)選擇題

1.D

2.C

3.C

4.D

5.C

6.D

7.A

8.D

9.D

10.D

11.D

12.D

13.D

14.A

15.D

16.D

17.D

18.D

19.D

20.D

二、判斷題

1.×

2.√

3.×

4.×

5.√

6.√

7.√

8.×

9.√

10.√

三、簡答題

1.Thevaluepropositionistheuniquecombinationofbenefitsthataproductorserviceofferstocustomers,addressingtheirneedsanddifferentiatingitfromcompetitors.Itissignificantinbuildingcorecompetitivenessbecauseitcreatesaclearandcompellingreasonforcustomerstochooseacompany'sofferingoverothers,leadingtocustomerloyaltyandmarketsharegrowth.

2.Innovationiscrucialforlong-termcompetitiveadvantagebecauseitallowsacompanytoadapttochangingmarketconditions,anticipatecustomerneeds,andcreatenewopportunities.Bycontinuouslyinnovating,acompanycandifferentiateitselffromcompetitors,improveefficiency,andcreatebarrierstoentry,therebymaintainingasustainablecompetitiveedge.

3.Toassesscorecapabilitiesanddeterminecompetitiveadvantage,acompanyshouldconductaninternalanalysistoidentifyitsuniquestrengths,suchasresources,processes,andemployeeskills.Itshouldalsoconductacompetitiveanalysistounderstandtheindustrylandscapeandidentifygapsoropportunities.Byaligningitscorecapabilitieswithmarketdemandsanddifferentiatingfromcompetitors,acompanycandetermineitscompetitiveadvantage.

4.Keyfactorsthatcanleadtotheerosionofcorecompetitivenessovertimeincludetechnologicaladvancementsthatrendercurrentcapabilitiesobsolete,marketchangesthatreducedemandforacompany'sofferings,increasedcompetitionleadingtopricewars,andinternalfactorssuchaspoormanagementdecisionsorlackofinnovation.

四、論述題

1.Strategicpartne