brand kpis fuer e bikes und pedelecs two dogs in brasilien-外文版培訓(xùn)課件（2025.2）-worldreportmarket

CONSUMER&

BRANDBrandKPIs

for

E-bikes

&

pedelecs:Two

Dogs

in

BrazilConsumer

Insights

reportNovember2024Discover

your

Brand

KPI

scores.

Benchmark

against

competitors

and

measureyour

brand’s

marketimpactIntroduction:

studydetailsThe

reportMethodologyThisreport

hasbeen

created

usingthe

datafromStatista’sConsumer

InsightsBrand

KPIs.Thereportprovides

you

with

key

consumer

insightsandbenchmarks

forabrand’sperformance

againsttheindustryoverall

and

theircompetitors.Design:OnlineSurveyDuration:

approx.

15

minutesLanguage:official

language(s)

ofeach

country

withAmerican

Englishoffered

asanalternativeRegions:Brazil,Germany,

India,

Mexico,

U.S.

and

UKNumberofrespondents:approx.

1250Ourdataallows

you

tomeasure

each

brand’spositioninthe

market

bycreating

aprofile

usingStatista’s5key

performance

indicators.

Which

are:

awareness,popularity,ownership,

loyalty,and

media

buzz.Sample:

Internet

users,

aged18

-64,

quotasset

ongender

and

ageThisreport

is

basedon

Two

Dogs’

performance

intheE-bike

&pedelec

market.Fieldwork:May-June

2024Ifyou

would

liketofind

out

more

abouttheConsumerInsightsatStatista

or

theBrandProfiler,

please

clickthe

linkbelow.2Notes:Forthis

report

“Usage”indicates

the

specific

“Ownership”Sources:

Statista

Consumer

Insights

Global,

asofNovember202483%

of

Two

Dogs

owners

display

loyalty

towards

the

brandIntroduction:

key

insightsWhodoesthebrandappeal

to?How

doesthebrandperform

inthemarket??Two

Dogs’brandingresonates

more

with

Millennials?Two

Dogsranksoutsidethe

Top

10

inawarenesswithin

the

E-bike

&pedelec

market?Two

Dogsgenerally

appealstomen

more

thanwomen?Thepopularity

ratingof

Two

Dogsis24%?Two

Dogsranksninth

inownership?Among

TwoDogs

enthusiasts,51%

fallunderthehigh-income

category?Interms

of

loyalty,Two

Dogsis

fourthinBrazil?Two

Dogshasascore

of14%

formedia

buzz?Consumers

want

theirE-bike

&pedelec

brandstohavereliability,authenticity,andhonesty

/trustworthiness3Sources:

Statista

Consumer

Insights

Global,

asofNovember2024CHAPTER

01Brand

profileInthissection,

we

show

the

demographics

and

attitudesof

consumers

who

saytheylikethisbrandversus

the

share

ofindustryusers.

Thechapteraimsto

bringclarity

tocompanies

who

want

to

know

whotheirbrandingiscurrently

appealingtoand

what

theythinkaboutthe

industry.4Loyalty

is

the

highest

scoring

KPI

for

Two

Dogs

at

83%Brand

profile:

snapshotBrand

performance

of

Two

DogsinBrazil83%24%23%14%12%AwarenessPopularityUsageLoyaltyBuzz5Notes:E-bikes

&pedelecs

‘a(chǎn)wareness’,‘popularity’,

‘ownership’,

‘loyalty’

and

‘buzz’

by

brand;

Multi

pick;

Base:

n=1,247,

all

respondents

(awareness),

n=285,

respondents

who

know

the

individual

brand

(popularity),

n=285,respondents

who

know

the

individual

brand

(ownership),

n=35,

respondents

who

have

owned

the

individual

brand

(loyalty),

n=285,

respondents

who

know

the

individual

brand

(buzz)Sources:

Statista

Consumer

Insights

Global,

asofNovember2024Two

Dogs’

branding

resonates

morewith

MillennialsBrand

profile:

consumer

demographics

(1/3)Measuring

attitudesand

opinions

among

generationshelpsidentifyyourtarget

audience

foryournextcampaigns.Share

ofgenerations49%43%Withthatinmind,when

looking

atthe

shareofconsumers

who

likeTwo

Dogsbygeneration

versusthe

share

of

industryusers

ingeneral,

we

cansee

thatTwo

Dogsislikedby0%

ofBaby

boomers

and13%

ofGen

Xers,

whereas

thetotalshare

ofindustryusers

is3%

and

23%,

respectively.38%31%23%ForMillennials

andGen

Z,

49%

and

38%

feel

positivelytowards

Two

Dogs,

versus

43%

and31%.

Socurrently,forTwo

Dogs,

Millennials

connect

most

with

theirbrandcompared

tothe

overall

industryuser.13%3%0%Baby

BoomerIndustryuserGen

ZMillennialsGen

XBrand

enthusiast6Notes:“How

oldareyou?”;Single

Pick;“When

it

comestoE-bikes

&pedelecs,

which

ofthe

following

brands

do

you

like?”;Multi

Pick;

Base:

n=69,

TwoDogsenthusiast,

n=781,

E-bike

&pedelec

ownersSources:

Statista

Consumer

Insights

Global,

asofNovember2024Two

Dogs

generally

appeals

to

men

morethan

womenBrand

profile:

consumer

demographics

(2/3)GenderTheGender

splitbetween

brandenthusiastsof

Two

Dogsshows

thatwomen

are

lesslikely

to

haveanaffinitywith

the

brandcompared

to

men.LGBTQIA+statusUnderstanding

and

respecting

thediverse

needsandidentitiesof7%consumers

is

becoming

more

and

moreimportant,notjustfrom

asensitivitypointof

view,

but

also

fromrecognizingpotential

businessopportunities

thatcome

withinclusivity

and

diversity.

Andcurrently,

Two

Dogshasahigherproportion

of

LGBTQIA+

consumerswhen

compared

tothe

industryusers

ingeneral.17%48%52%52%

ofmen

likeTwo

Dogscompared

to48%

ofwomen,

whereas

fortheoverallindustry,50%

of

women

own

E-bikes

&pedelecs

compared

to

50%

of

men.50%50%91%81%17%

ofTwo

Dogs

enthusiastsconsiderthemselves

to

bepartof

the

LGBTQIA+community

compared

to7%

amongindustryusers

overall.Brand

enthusiastFemaleIndustryuserMaleBrand

enthusiastIndustryuserNot

givenYesNo7Notes:“What

is

yourgender?”;Single

Pick;“Doyouconsider

yourself

partofthe

LGBTQ+community?”;

Single

Pick;

“When

it

comes

to

E-bikes

&pedelecs,

which

ofthe

following

brands

do

youlike?”;

Multi

Pick;

Base:

n=69,

TwoDogsenthusiast,

n=781,

E-bike

&

pedelec

ownersSources:

Statista

Consumer

Insights

Global,

asofNovember2024Among

Two

Dogs

enthusiasts,

51%

fall

under

the

high-income

categoryBrand

profile:

consumer

demographics

(3/3)HouseholdincomeThegraphillustratestheannualhousehold

income

distribution

amongenthusiastsof

thebrand

andownerswithin

the

industry.HouseholdtypeThechartshows

thehousehold

type,takinginto

account

factorssuchashousehold

size,

familystructure,

andthe

number

ofchildren.1%7%Single36%4%11%CoupleSingleparentNuclear51%

ofTwo

Dogs

enthusiastsare

fromhigh-income

households.Two

Dogs’

brandisgenerally

enjoyedmore

byconsumers

who

arepartof

anuclearhousehold,

51%

of

Two

Dogsenthusiastshavethiscurrent

livingsituation.51%6%8%51%33%30%39%19%Multi-generational13%10%23%23%31%ExtendedOther1%2%Brand

enthusiastIndustryuserLowHighMediumBrand

enthusiastIndustryuser8Notes:Recode

based

on’’Monthly/annual

household

income

(local

currency)’’;Single

Pick;Typology

basedon

’’household

size’’,

’’household

constellation’’

and

’’children

under

the

ageof14

in

household’’;

Single

Pick;“When

it

comesto

E-bikes

&pedelecs,

which

ofthe

following

brands

do

youlike?”;Multi

Pick;Base:

n=69,

TwoDogsenthusiast,

n=781,

E-bike

&pedelec

ownersSources:

Statista

Consumer

Insights

Global,

asofNovember2024Consumers

want

their

E-bike

&

pedelec

brands

to

have

reliability,

authenticity,and

honesty

/

trustworthinessBrand

profile:

qualitiesQualitiesownerswant

from

E-bike

&pedelec

brandsForE-bikes

&pedelecs,

the

top

threequalitiesowners

want

fromabrandarereliability,

authenticity,and

honesty

/trustworthiness.Authenticity80%Thrill/ExcitementSustainabilityBoldnessCleverness60%40%20%0%Two

Dogsowners

alsoappreciate

thesekey

attributes,indicating

Two

Dogsexudes

thesequalities.SocialresponsibilityCoolnessThequalitiesthatTwo

Dogsenthusiastsareleast

focused

on

arehighvalueandthrill/excitement.ReliabilityExclusivityTwo

Dogsshould

work

on

promotingfriendliness

toconvert

enthusiastsintoowners.InnovationInclusivenessFriendlinessHighvalueHonesty/trustworthinessIndustryuserBrandenthusiastBrandowner9Notes:“When

it

comesto

E-bikes

&pedelecs,

which

ofthese

aspects

are

mostimportant

to

you?”;Multi

Pick;“When

it

comestoE-bikes

&pedelecs,

which

ofthe

following

brands

do

youlike?”;Multi

Pick;“When

it

comesto

E-bikes

&pedelecs,

which

ofthe

following

brands

have

youpurchased

in

the

past

12

months?”;

Multi

Pick;Base:

n=35,

Two

Dogs

owners’,

n=69,

TwoDogsenthusiast,

n=781,

E-bike

&pedelec

ownersSources:

Statista

Consumer

Insights

Global,

asofNovember2024Among

Two

Dogs

fans,

55%

state

that

they

get

excited

about

e-bikes

&

pedelecsBrand

profile:

attitudesWhat

doconsumersthink

ofE-bikes&pedelecs

ingeneral?64%58%58%55%48%45%40%37%34%27%22%19%Sustainability

is

Ivaluealow

priceimportant

to

me

over

highqualityIamwellinformedIrely

onbrandsIknow

and

trustIget

excitedaboute-bikes&pedelecsIliketotalkabouttopicsrelating

toe-bikes&pedelecsBrand

enthusiastIndustryuser10

Notes:“Which

ofthese

statements

about

E-bikes

&pedelecs

do

you

agree

with?”;

Multi

Pick;“When

it

comesto

E-bikes

&pedelecs,

which

ofthe

following

brands

do

youlike?”;Multi

Pick;Base:n=69,

Two

Dogsenthusiast,

n=781,

E-bike

&pedelec

ownersSources:

Statista

Consumer

Insights

Global,

asofNovember2024CHAPTER

02Brand

KPIs

&

benchmarkingInthischapter,youcansee

howabrandperforms

againsttheirmaincompetitors

inthe

marketplace.Thissection

allows

benchmarking

ofthekey

performance

indicatorsfrom

the

brandprofile

againsttheindustryasawhole

andotherindustryleaders.1183%

of

Two

Dogs

owners

display

loyalty

towards

the

brandBrand

KPIs

&benchmarking:

IndustrycomparisonBrand

performanceWhen

itcomes

to

E-bikes

&pedelecs,

the

averageawareness

ofabrandinBrazil

is38%.

Awareness

ofTwo

Dogs,however,

isat23%.Awareness24%

ofBrazilian

E-bike

&pedelec

owners

say

theylikeTwo

Dogs,compared

toanindustryaverage

brandpopularity

of34%.12%

ofindustryowners

inBrazil

say

theyown

TwoDogs,

withtheaverage

ownership

of

abrandat16%.BuzzPopularity83%

ofbrandowners

saytheywould

purchasethebrandagain,compared

toanaverage

loyalty

score

of76%.Two

Dogshasbeen

noticed

less

inthe

mediacompared

to

other

brands,with

a“Buzz”score

of14%compared

to

23%.LoyaltyBrandUsageIndustryaverageSooverall,

the

results

showtheir

performance

tobebelow

average

compared

to

theindustry.12

Notes:E-bikes

&pedelecs

‘a(chǎn)wareness’,‘popularity’,

‘ownership’,

‘loyalty’

and

‘buzz’

by

brand;

Multi

pick;

Base:

n=1,247,

all

respondents

(awareness),

n=285,

respondents

who

know

the

individual

brand

(popularity),

n=285,respondents

who

know

the

individual

brand

(ownership),

n=35,

respondents

who

have

owned

the

individual

brand

(loyalty),

n=285,

respondents

who

know

the

individual

brand

(buzz)Sources:

Statista

Consumer

Insights

Global,

asofNovember2024Two

Dogs

ranks

outside

the

Top

10

in

awareness

within

the

E-bike

&

pedelecmarketBrand

KPIs

&benchmarking:

awarenessSummaryAwarenessofTwo

DogsRank#

BrandAwareness

%Driving

recognition

will

lead

to

growing

yourcustomerbaseand

measuring

brandawareness

isakeycomponent

toachieve

this.Withthisscore,

you

cangaugethe

current

market

presence

ofabrand,understandthebrand’svisibility,competitiveness,

andrecognition

among

theirtarget

audience.

Further

tothis,itisaperfect

way

toassess

yourcurrentmarketing

strategies.1Caloi84%55%42%42%40%40%38%32%31%30%23%2ShimanoSense34TecBikeOggi5Usingtheconcept

of

aided

brand

recognition,

showingrespondents

both

the

brand’slogo

andthe

writtenbrandname,we

asked:

“Doyou

know

thisbrand,

evenifonly

byname?”.6Pedalla7BiobikeMachine

MotorsGTSM177%8Outofallrespondents,

23%

were

aware

of

Two

Dogs.Thisranksthemoutsidethe

Top

10

compared

tootherbrandssurveyed

inthismarket.9AwarenessN/A10Smart

Way13

Notes:“Doyouknow

this

brand,

evenif

only

by

name?”;Multi

Pick;

Base:

n=1,247,

all

respondents

(awareness)Sources:

Statista

Consumer

Insights

Global,

asofNovember2024The

popularity

rating

of

Two

Dogs

is

24%Brand

KPIs

&benchmarking:

popularitySummaryPopularity

ofTwo

DogsRank#

BrandPopularity%ThepopularityKPIisagreat

indicatorof

brandperception

among

current

andpotentialfuturecustomers.

Thesocial

proof

provided

byahigh

scorecansignifyhow

trustworthy

abrandisandinfluenceconsumer

engagement.

Brandswith

alarge

engagedfollowing

canoften

enjoy

higherlevels

of

advocacyandloyalty.1Caloi83%58%39%35%31%31%30%28%27%27%24%2ShimanoBiobikePedalla34Outofconsumers

who

knew

thebrand,

24%

saidtheyliked

Two

Dogs.

This

ranksthemoutsidetheTop10compared

to

other

brandssurveyed

inthismarket.5TecBikeOggi67Machine

MotorsSense76%89GTSM1PopularityN/A10Smart

Way14

Notes:“When

it

comesto

E-bikes

&pedelecs,

which

ofthe

following

brands

do

youlike?”;Multi

Pick;Base:

n=285,

respondents

who

knowthe

individual

brand(popularity)Sources:

Statista

Consumer

Insights

Global,

asofNovember2024Two

Dogs

ranks

ninth

in

ownershipBrand

KPIs

&benchmarking:

ownershipSummaryOwnershipofTwo

DogsRank#

BrandUsage

%49%Afterpopularity,we

want

tocover

thevalueactiongapsotounderstandifthe

brandwas

alsobeing

owned,we

asked

each

respondent:

“When

itcomes

to

E-bikes&pedelecs,

which

ofthefollowing

brandsdoyouowncurrently?”.1Caloi12%2ShimanoBiobikePedallaMachine

MotorsGTSM1Atrio23%319%Outofconsumers

who

knew

thebrand,

12%

saidtheyowned

Two

Dogs.

Thisranksthemninth

compared

toother

brandssurveyed

inthismarket.415%514%613%713%8Oggi12%88%9Two

DogsKomet12%UsageN/A1012%15

Notes:“When

it

comesto

E-bikes

&pedelecs,

which

ofthe

following

brands

do

youowncurrently?”;Multi

Pick;Base:n=285,

respondentswho

know

the

individual

brandSources:

Statista

Consumer

Insights

Global,

asofNovember2024In

terms

of

loyalty,

Two

Dogs

is

fourth

in

BrazilBrand

KPIs

&benchmarking:

loyaltySummaryLoyalty

ofTwo

Dogs’

consumersRank#

BrandLoyalty

%91%Afterascertaining

the

ownership

of

abrandinthe

last12

months,the

next

most

important

indicatorisbrandloyalty.

Thisscore

allows

ustoestablish

whether

abrandisperforming

well

inregard

to

customerretention.

Measuring

brandloyalty

establishes

aclearfeedback

loop

with

customers,

providing

valuableinsightsinto

customer

satisfaction

and

preferences.

Itisalso

apowerful

predictor

to

help

guide

marketingstrategies

andforecast

futuresalesandrevenue

moreaccurately.1Atrio17%2ShimanoCaloi90%385%4Two

DogsDuos83%582%6GTSM176%Tomeasure

the

loyalty

of

theseconsumers

we

askeach

respondent:

“When

itcomes

to

E-bikes

&pedelecs,

which

of

the

following

brandsareyou

likelytopurchaseagainin

thefuture?”.7TecBikePedalla73%873%83%9Machine

MotorsSmart

Way72%Outofrespondents

whohaveowned

Two

Dogs,83%saidthey

would

purchasethebrandagain.LoyaltyN/A1071%16

Notes:“When

it

comesto

E-bikes

&pedelecs,

which

ofthe

following

brands

are

youlikely

to

purchase

again

in

the

future?”;

Multi

Pick;Base:

n=35,

respondents

who

have

owned

the

individual

brand

(loyalty)Sources:

Statista

Consumer

Insights

Global,

asofNovember2024Two

Dogs

has

a

score

of

14%

for

media

buzzBrand

KPIs

&benchmarking:

buzzSummaryBuzzofTwo

DogsRank#

BrandBuzz%46%Isthebrand

hot

or

not?Isitcausingastirinthemediaandonline,tofind

thisoutwe

asked

each

respondent:“Whichof

the

following

brandshaveyounoticed

inthemedia,on

social

media,or

inadvertising

inthepast3months?”.1Caloi14%2ShimanoBiobikeMachine

MotorsAtrio34%329%Outofconsumers

who

knew

thebrand,

14%

saidtheyhadheardaboutTwo

Dogs

inthe

media.

ThisranksthemoutsidetheTop10

compared

to

other

brandssurveyed

inthismarket.426%523%6PedallaGoldentecOggi23%722%820%86%9GTSM1Sense20%BuzzN/A1019%17

Notes:“Which

ofthe

following

brands

have

younoticed

in

the

media,

onsocial

media,

orin

advertising

in

the

past3months?”;

Multi

Pick;

Base:

n=285,

respondents

who

know

the

individual

brand

(Buzz)Sources:

Statista

Consumer

Insights

Global,

asofNovember2024STATISTACONSUMER

INSIGHTSUnderstand

what

drivesconsumersGainabetterunderstandingofconsumers,brands,andmarkets.Withthe

Statista

Consumer

Insights,

youget

access

tostreamlinedmarketresearchtoolsandallresultsofthe

exclusiveStatista

surveys.

Leverage

consumerinsightstomakedata-drivendecisions

andunlocknewgrowthopportunities.