北師大版高中英語選擇性必修第二冊(cè)UNIT6 Section Ⅱ Period1課件

Period1

UNIT6

THEMEDIA主題語境人與社會(huì)——科技發(fā)展與信息技術(shù)創(chuàng)新

SectionⅡ

LESSON2&LESSON31．____

n．地點(diǎn)2．____

vt．把……聯(lián)系起來n．聯(lián)系，關(guān)聯(lián)3．______

n．利潤(rùn)，收益，盈利4．_______

n．幸福，健康；福利5．witnessvt．______________

n．____________6．budgetn．____

vi．&vt．

_________________

課時(shí)練案單元詞匯表spotlinkprofitwelfare親身經(jīng)歷；目擊目擊者；證人預(yù)算把……編入預(yù)算7．boostn．____

vt．_________

8．sponsorvt．______________________

n．______________

增長(zhǎng)促進(jìn)，推動(dòng)贊助，資助；為……擔(dān)保贊助商；資助者1．They_________(sponsor)thedonationtoseekmoreassistanceandraisedmoneyforthesakeofthevictims'well-beingandwelfare．2．Tomadjustedtohisnewschoolandovercamehisshyness,thus________(boost)hisconfidence．3．Yourinnovationsshouldbe______(link)withourschoollifeandbeabletomakeourlifebetterandmoreconvenient．4．Videosaboutthethreeyears'life，which_________(witness)thewholeprocessofourgrowth，wereplayed．sponsoredboostinglinkedwitnessed1．freeadj．自由的→_______

n．自由2．originn．起源→_________

vt．創(chuàng)始，創(chuàng)造→________

adj．最初的→__________

adv．原來，起初3．locatevt．位于→________

n．位置4．suitvt．適合→________

adj．合適的，適宜的5．a(chǎn)ttractvt．吸引→__________

adj．吸引人的→__________

n．具有吸引力的事物freedomoriginateoriginaloriginallylocationsuitableattractiveattraction6．competevi．競(jìng)爭(zhēng)→___________

adj．競(jìng)爭(zhēng)性強(qiáng)的，有競(jìng)爭(zhēng)力的→___________

n．競(jìng)爭(zhēng)→__________

n．

競(jìng)爭(zhēng)者，對(duì)手7．combinevi．&vt．(使)結(jié)合，(使)組合→___________

n．結(jié)合8．genuineadj．真正的→_________

adv．真正地9．a(chǎn)nticipatevt．預(yù)期，預(yù)料→_____________

n．

預(yù)料，預(yù)期；期盼，期望10．participatevi．參加，參與→____________

n．參與者→_____________

n．參與competitivecompetitioncompetitorcombinationgenuinelyanticipationparticipantparticipation1．HavingbeenaresponsiblevolunteerformanytimesinChina，IbelievethatI'mthe________(suit)personthatyouwant．2．Morethan10，000___________fromdifferentcountriescametoBeijingand________witheachotherinthe___________gamesformedals．(compete)3．__________thebookdescribedthe______ofhiphop；however，hecancelleditfromthe________．(origin)suitablecompetitorscompetedcompetitiveOriginallyoriginoriginal4．Thereareagreatmanytourist___________inChinaworthvisiting．Forexample，so__________istheSummerPalacethatit________manyvisitorsfromhomeandabroad．(attract)5．Forallthe____________，theactivityisagoodopportunityandthe_____________intheactivitywillfurtherstrengthenyouroverallcompetence．(participate)attractionsattractiveattractsparticipantsparticipation1．_______________

適合……2．__________

由……構(gòu)成3．_________

突出；顯眼4．______

目的是……5．_________________________

對(duì)……做出貢獻(xiàn)6．______________

參加7．_______

放棄besuitableforconsistofstandoutaimtomakeacontributionto...participateingiveup8．__________經(jīng)歷；經(jīng)受9．__________隨同……一起

10．_______________大量的11．_________________

把……同……結(jié)合起來12．_________________

把……和……區(qū)分開來gothroughalongwithhugeamountsofcombine...with...separate...from...1．He____________allkindsofhardshipsduringthatperiod．2．Thenewmanagementtechniques______improveperformance．3．Thedevelopmentwill__________66dwellingsandanumberofoffices．4．Theboundaryofanareaoflandisanimaginarylinethat_________it____otherareas．wentthroughaimtoconsistofseparatesfrom5．Thecompanyinvested_______________moneyintonewprojects．6．HerfluencyinEnglishmadeher_________amongotherapplicants．hugeamountsofstandout1．uploadvi&vt．(使)上載，上傳

n．上載(上傳)的信息[聯(lián)想]

①downloadvt．下載

n．已下載的數(shù)據(jù)資料②unloadvt．卸載；卸下2．interactiveadj．互動(dòng)的，交互的；合作的[聯(lián)想]

①interchangevt．交換②intervenevi．干涉詞匯聯(lián)想

由新知聯(lián)想已知3．fundamentaladj．根本的；基本的；基礎(chǔ)的[聯(lián)想]

①basicadj．基本的②essentialadj．必不可少的；基本的③necessaryadj．必要的①theadvertisingindustry廣告業(yè)②fundamentalpurpose根本目的③advertisingagencies廣告代理公司④abasictype一種基本的類型⑤commercialadvertisement商業(yè)廣告⑥gothrough經(jīng)歷；經(jīng)受課下預(yù)習(xí)第二篇課文⑦alongwith隨同……一起⑧technologicaldevelopments技術(shù)發(fā)展⑨usedto過去常常⑩belikelyto可能……?ShanghaiSewingMachines上?？p紉機(jī)廠?TsingTaoBeerCorporation青島啤酒公司?besuitablefor適合……?indirectcompetitionwith同……直接競(jìng)爭(zhēng)?attracttheattentionof引起……的注意?consistof由……構(gòu)成(不用于被動(dòng)語態(tài))?enjoydoingsth．

喜歡做某事?hugeamountsof大量的?bespenton被花費(fèi)于?asvisuallyattractiveaspossible盡可能地具有視覺吸引力?becauseof因?yàn)椋挥捎?ahighstandard一個(gè)高標(biāo)準(zhǔn)?visualdesign視覺設(shè)計(jì)?separate...from...把……和……區(qū)分開來?standout突出；顯眼?combine...with...把……同……結(jié)合?thatis也就是說?theconceptoffreedom自由的概念?asuccessfulapproach一種成功的方法?linkwith同……聯(lián)系起來?aimto目的是……?makeacontributionto...對(duì)……做出貢獻(xiàn)?participatein參加?overthelastdecade在過去的十年里?giveup放棄THEADVERTISINGGAMETheadvertisingindustry①startedwiththefundamentalpurpose②

ofpromotingandsellinggoodstopeoplewhomightneedthem．Advertisingagencies③wouldcreateabasictype④ofadvertisementknownasacommercialadvertisement⑤[1]．Suchadvertisementshavegonethrough⑥aprocessofchangeovertheyearsalongwith⑦social,economicandtechnologicaldevelopments⑧．[1]knownas是過去分詞短語作定語，修飾advertisement。Classicadvertisementsusedto⑨giveinformationaboutfindingcertainproducts．

Itwas

likelyto⑩bethenameofacompany,partofwhichmightincludethenameoftheplacefromwhichtheproductoriginated．

[2]Forexample,itcouldbe“ShanghaiSewingMachines?”，

or“TsingTaoBeerCorporation?”．Fromthenameyouwouldknowwhatthecompanysells,wheretheyarelocated,andthenameoftheproduct．[2]第一個(gè)which引導(dǎo)定語從句，修飾先行詞thenameofacompany；第二個(gè)which引導(dǎo)定語從句，修飾先行詞thenameoftheplace。Advertisingagenciesusedtocreatethiskindofadvertisinganditcouldbeveryeffective．Butthentheyrealisedthatitmightnotbesuitablefor?amarketplacewhereproductsandservicesareindirectcompetitionwith?eachother[3]．Particularlynow,inmoderntimes,advertisementsneedtoattractandholdtheattentionof?thepublic．Forthisreason,it'snownormaltoseeadvertisementsthatconsistof?picturesorwordsfromexpertstoshowpeoplehowgoodtheproductis．Otherstrytocreateadvertisementsthatpeoplesimplyenjoylooking?at．

Aspresent-dayadvertisersoftenhavelargebudgets[4],hugeamountsof?moneyarespenton?applyingmoderndesigntechniquestomaketheseadvertisementsasvisuallyattractiveaspossible?．However,eventhisisoftennotenoughtobenoticedinamoderncity．[3]where引導(dǎo)定語從句，修飾先行詞amarketplace。[4]As引導(dǎo)原因狀語從句。Becauseof?theboostinadvertising,peopleareusedtoseeingahighstandard?ofvisualdesign?．Modernadvertisementsneedsomethingelsetoseparatethemfrom?theircompetitors．Tostandout?

inaworldofcompetitiveadvertising,theymustcombinethehigheststandardofdesignwith?

creativewaystomakepeoplebelievethatthey“musthavetheproduct”．

[5]Forexample,someadvertisementsmaysuggestthatbuyingacarcanmakeyoufree．

Thatis?，theyusetheconceptoffreedom?tosellthecar．Othercommonideasincludehappiness,wealthandsuccess．Infact,intheworldofadvertisements,suchcontentisasoldasadvertisingitself．[5]Tostandout是不定式短語作目的狀語；tomakepeoplebelieve...是不定式作目的狀語，that引導(dǎo)賓語從句，作believe的賓語。Formanyoftoday'sadvertisers,repeatingoldideasisnotasuccessfulapproach?．Ideasthatwouldworkinthepastgenuinelyarenotaseffectivenow．Theyrealisethatitdoesnotmatterhowattractivetheidealinkedwith?theproductis—mostpeopleknowandanticipatethatthemainpurposeoftheadvertisementistomakecustomersbuytheproduct．Instead,theseadvertiserslookforotherwaystomakepeoplenoticetheirproducts．Thetopadvertisersoftodaybelievethatusinghumouraswellasnewandunusualideastosurprisepeopleisimportant．

Theiraimistocreatesomethingthathasneverbeenseenbeforeandthatpeoplefindinteresting．[6]Bydoingthis,theyhopetomakepeopleforgetthatsomeoneistryingtosellthemsomething![6]兩個(gè)that引導(dǎo)定語從句，均修飾先行詞something。However,notalladvertisingisaboutsellingproductsandservicesforaprofit[7]．Someadvertisementsnowadaysaimto?

makeacontributionto?societyandwelfare．Forexample,therearepublicadvertisements,whichencouragecitizenstoparticipatein?improvingtheirneighbourhood,protectingtheenvironment,andhelpingotherpeople．

Overthelastdecade?，thegovernmenthassponsoredadvertisementstoeducatethepubliconfightingAIDS，savingwater，helpingthepoor，givingup?smoking,etc．Theseadvertisementshavehelpedtoincreasepublicknowledgeabouttopicsthatusedtobeignoredbymostpeople,andthishasmadeoursocietyabetterplaceforeve