蒙牛媒介策略公開競談調(diào)研數(shù)據(jù)真果粒4月尼爾森

目錄Agenda分品類市場概覽基礎(chǔ)白奶基礎(chǔ)功能奶中高端功能奶高端奶兒童牛奶兒童乳飲料成人乳飲料花色奶常溫酸奶低溫酸奶乳酸菌飲料低溫鮮奶Sub-segmentsOverviewMainstreamWhiteMainstreamFunctionalMilkPremiumFunctionalMilkPremiumMilkKid’sMilkKid’sYogurtDrinkAdultYogurtDrinkFlavorMilkAmbientYogurtFreshYogurtProbioticDrinkFreshMilk成人乳飲料ADULTYOGURTDRINK市場份額MarketShare加權(quán)分銷WtdDist單點賣力SPPD單位價格Price/kg數(shù)值鋪貨NumDist品類發(fā)展Category*份額計算基于成人乳飲料整體SharebasedonAdultYogurtDrink，營養(yǎng)快線包括營養(yǎng)快線及營養(yǎng)快線幸福牽線*份額計算基于成人乳飲料整體SharebasedonAdultYogurtDrink成人乳飲料ADULTYOGURTDRINK市場份額MarketShare加權(quán)分銷WtdDist單點賣力SPPD單位價格Price/kg數(shù)值鋪貨NumDist品類發(fā)展Category成人乳飲料市場競爭態(tài)勢

AdultyogurtdrinkCOMPETITIONLANDSCAPE主要廠商份額趨勢

KeyPlayersShareTrend100%產(chǎn)品：成人乳飲料BasedonAdultYogurtDrink+/-%=銷售額增幅（對比去年同期）+/-%=SalesValueGrowth(vs.YA)成人乳飲料分渠道競爭

COMPETITIONINchannelofadultyogurtdrink市場重要性MarketImportance銷售額增幅SalesValueGrowthMATYTDLatestMonth銷售額份額ValueShare銷售額份額變化對比去年同期ValueShareChangevs.YA銷售額份額變化對比去年同期ValueShareChangevsYA銷售額份額變化對比上期

ValueShareChangevsPP成人乳飲料分城市級別競爭

COMPETITIONINCITYTIERofadultyogurtdrink市場重要性MarketImportance銷售額增幅SalesValueGrowthMATYTDLatestMonth銷售額份額ValueShare銷售額份額變化對比去年同期ValueShareChangevs.YA銷售額份額變化對比去年同期ValueShareChangevsYA銷售額份額變化對比上期

ValueShareChangevsPP最新一月蒙牛與伊利分區(qū)域份額表現(xiàn)

MNadultyogurtdrinkregionalperformancevs.YLinlatestmonth市場重要性MATMarketImportance銷額增幅ValueGR銷售額份額Valueshare對比去年同期+/-vs.YA對比上期+/-vs.PP銷售額份額Valueshare對比去年同期+/-vs.YA對比上期+/-vs.PP全國National*份額計算基于成人乳飲料整體SharebasedonAdultYogurtDrink最新一月蒙牛與伊利分區(qū)域鋪貨表現(xiàn)

MNadultyogurtdrinkregionalperformancevs.YLinlatestmonth*數(shù)值鋪貨為最大數(shù)值鋪貨DistributionhereisMaxNumDist.數(shù)值鋪貨Num.Dist對比去年同期+/-vs.YA對比上期+/-vs.PP加權(quán)鋪貨WT.Dist對比去年同期+/-vs.YA對比上期+/-vs.PP數(shù)值鋪貨Num.Dist對比去年同期+/-vs.YA對比上期+/-vs.PP加權(quán)鋪貨WT.Dist對比去年同期+/-vs.YA對比上期+/-vs.PP全國National真果粒VS優(yōu)酸乳成人乳飲料市場競爭態(tài)勢

AdultyogurtdrinkCOMPETITIONLANDSCAPE主要廠商份額趨勢

KeyPlayersShareTrend100%產(chǎn)品：成人乳飲料BasedonAdultYogurtDrink+/-%=銷售額增幅（對比去年同期）+/-%=SalesValueGrowth(vs.YA)成人乳飲料分渠道競爭

COMPETITIONINchannelofadultyogurtdrink市場重要性MarketImportance蒙牛銷售額增幅SalesValueGrowthMATYTDLatestMonth銷售額份額ValueShare銷售額份額變化對比去年同期ValueShareChangevs.YA銷售額份額變化對比去年同期ValueShareChangevsYA銷售額份額變化對比上期

ValueShareChangevsPP成人乳飲料分城市級別競爭

COMPETITIONINCITYTIERofadultyogurtdrink市場重要性MarketImportance蒙牛銷售額增幅SalesValueGrowthMATYTDLatestMonth銷售額份額ValueShare銷售額份額變化對比去年同期ValueShareChangevs.YA銷售額份額變化對比去年同期ValueShareChangevsYA銷售額份額變化對比上期

ValueShareChangevsPP最新一月蒙牛與伊利分區(qū)域份額表現(xiàn)

MNadultyogurtdrinkregionalperformancevs.YLinlatestmonth市場重要性MATMarketImportance銷額增幅ValueGR銷售額份額Valueshare對比去年同期+/-vs.YA對比上期+/-vs.PP銷售額份額Valueshare對比去年同期+/-vs.YA對比上期+/-vs.PP全國National*份額計算基于成人乳飲料整體SharebasedonAdultYogurtDrink優(yōu)酸乳最新一月蒙牛與伊利分區(qū)域鋪貨表現(xiàn)

MNadultyogurtdrinkregionalperformancevs.YLinlatestmonth*數(shù)值鋪貨為最大數(shù)值鋪貨DistributionhereisMaxNumDist.數(shù)值鋪貨Num.Dist對比去年同期+/-vs.YA對比上期+/-vs.