節(jié)事管理活動項目策劃書英文版

ThecompetitionofrowingapaperboatprojectplanAGroupProjectSubmittedtotheSchoolofTourism,Convention&ExhibitionofHenanUniversityofEconomics&LawinPartialFulfillmentoftheRequirementsforthecourseofEventManagementAcademicStreamYear:2014-3-7ByGroup9，Classic111403，GradeJunior(ZhangMengyaZhangweiXingJingruChengGuanhao)CourseLecturer:Mr.Zhou,ChunlinDate:(June,15th,2014)CoverletterDearMr.Zhou:Thissemesterwillbeover.It’stimeforustosaygoodbyetothecourseofEventManagement.Firstofall,weshouldthankyouasourEventManagementteacherinthissemester.OurgroupmembershaveZhangMengya,Zhangwei,XingJingru,ChengGuanhao,fourpersoninall.Inordertocompletethetextofourgroupproject，wedividedtheworkintofourpartsindetailafterdiscussing.Eachperson'smissionsasfollows:ZhangMengyawhoastheleaderofthegrouporganizegroupmeetingandsupervisestheimplementofthework.Atthesametime,sheshouldcompletethecoverletter,titlepage,tableofcontents,executivesummaryandthegeneralIntroductionofthetask.What’smore,thefeasibilityreportofourtaskthatsheneedstoaccomplish.Zhangweiherassignmentistocompletethestrategicplanwhichshouldincludethepurpose,vision,mission,goals&objectives,situationalanalysis,identificationofstrategyoptionsandproposalsforstrategy.ShealsoshouldcompletetheHRplanonepartoftheoperationplans.XingJingrusheneedstowriteouttheoperationplansexcepttheHRplan.Themarketingplanshouldbeintroducedcarefully.Thenshecandescribethesponsorshipplan,thefinancialplan,thelogisticsplaninanutshell.ChengGuanhaotheonlyboyofourgroup,thepartofthistaskheshouldfinishincludethecontrolsystems,riskmanagement,stagingplaneventevaluationandfeedback.IsincerelyappreciateyourconsiderationofourGroupProject.YourssincerelyContents1.ListofAbbreviations 12.ExecutiveSummary 13.GeneralIntroduction 13.1DefinitionsoftheEvent 13.2Stakeholders 24.FeasibilityReport 24.1Background 24.2AssessmentofResourceandInfrastructure 34.3Cost/Benefit 44.3.1Cost: 44.3.2Benefit: 44.4Significance&Impacts 44.5Conclusion 55.StrategicPlan 55.1purpose 55.2vision 65.3mission 65.4Goals&Objectives 65.5Situationalanalysis 65.6ProposalsforStrategy 86.OperationPlans 86.1HRPlan 86.1.1OrganizationChart 86.1.2.JobAnalysis 96.1.3Recruitment/Selection 96.1.4TrainingPlan 116.1.5Benefit 116.1.6Supervision 126.1.7Motivation&Appraisal 126.1.8Termination 136.1.9LegalIssues 136.2MarketingPlan 136.2.1Objective 136.2.2TargetAudience 146.2.3Marketingcommunicationsmix 146.3SponsorshipPlan 156.3.1sponsorshipprogram 156.3.2sponsorsoftheirrights 156.4FinancialPlan 176.5LogisticsPlan 187.ControlSystem 197.1Priorcontrol: 197.2Matterofcontrol: 197.3Latercontrol: 198.RiskManagementPlan 208.1Formulate: 208.2Implement： 208.3Management: 208.4RiskIdentification: 208.5RiskAssessment: 219.Installmentplan: 2110.Activityevaluationandfeedback: 2211.References 2212.Appendix 2312.1ScheduleinGeneral 2312.2GanttChart 2512.3PrograminGeneral 261.ListofAbbreviationsZZICEC(ZhengzhouInternationalConventionandExhibitionCentre)HR(HumanResource)SWOT(Strengths、Weakness、Opportunity、Threats)2.ExecutiveSummary"Thecompetitionofrowingapaperboat”

the

activityofa

novelformhasverystrongparticipations,interestanda

strong

attractivetosomebody.Itdoesn’thavemanydifficultiestooperateandverydifferentfromthetraditionalsportsevents.

Thecontestisheldinawayparticipantsarewillingtoaccept.Participantstakeanactivepartand

addcolorfor

activities.Thiscompetitionasaneventhas

the

power

to

liberate

peoplefromthe

hard

work.Lettheparticipantstocompletelyabandonthe

workpressure,

Let

people's

minds

become

happy

andenhanceparticipants’confidence.

Atthesametime,

itwillstimulate

theconsciousofteamworks,madepeoplehavethecouragetofight,possessthespiritof

wingforthefirst

.Enjoythefun

toplay,

getharvestin

joy.

Inaddition,

intoday'ssociety,

events

have

uniqueradiationforce

andpenetration,

sothatit’sobvioustoseethe

economicandsocialfunctions.Theactivitycan

drivethedevelopmentofthelocal

economy.“Thecompetitionofrowingapaperboat”willbetheregion

events

withitsdistinctcharacteristics.3.GeneralIntroduction3.1DefinitionsoftheEventName:ThecompetitionofrowingapaperboatTheme:LookingforfunDesignsforactivitiesTheorganizerslimittherangeof

materialsformakingaboat.Fourpeopleareconsistofagroupcompletethe

paper

making

inaspecifiedtime.Inthevastsurfaceofthewater

,givethestarting

pointandthedestination.Finallycomparethefinishtimerowingfromthebeginpointtotheendpoint.Afterthecompetition,

select

thetopthree

groupandgiveprize.What’smore,the

best

designandbest

appearanceboatwillbeawardedaswell.3.2StakeholdersThepeople'sgovernmentofZhengzhouThesponsorTheparticipantsTheorganizerAdvertiserMediaPublic

interestgroups4.FeasibilityReport4.1BackgroundAtpresent,

thefestivalactivities

havebecomeanew

brightspotinHenan

tourismdevelopment.

But

asanewthing,

behindtheflourishing

explainsthetourismactivities,

thereare

someproblems.

Atpresentinourprovincetherearegreatdealoffestivalactivities

withavarietyofforms,butactivitydesign

imitateeachother

inseriouscondition.

Fromthecontenttoform,

fromthe

slogan

to

marketingstrategytheeventsareheldwithoutany

creativityand

change.

Activityform

withoutexception

are

thetradefairs,

tradefairsandother

oldroutines,

powerfulattraction

is

my

unique

festivalactivities.

Inaddition,

thepublicparticipationsofmostoftheexisting

festivalactivities

ispoor,

but

themostprominentfeatureofthefestival

isthe

participationofthepublic.

Underthebackgroundof

experienceeconomyera,

theparticipantsoftheactivityhopethatthrough

participationintheactivities

toobtaingoodexperience,

enjoy

thefun.

Publicparticipation

degree

willdirectlyaffectthe

festivalactivities

thestrengthofvitality.

Mostofourprovince

festivalactivities

tofocusonlyonthesurfaceof

thescenery,

butignoredthe

subject

ofFestival:

Festivaltouristandlocal

public."Thecompetitionofrowingapaperboat"

asalarge

interesting

eventsandthe

festivalactivities

withintheexisting

styleisdifferent,

thepursuitof

alotof

peopledirectlyinvolvedin,

hasthe

verystrong

public

participation.

Atthesametime,

held

waterprojects

inthehotsummer

ismore

attractiveto

thepublic.Participate

intheactivitywhich

canbe

getgood

experience.ThesameactivitywasheldinAmerica

OhioinJuly2013andmany

mediacoverageof

events.

SouthKorea's

trumpcardprogramRunning

Manmade

two

boats

crossingthe

river

program.

Alltheseindicatethatthe

project

hasagoodmarketprospect.4.2AssessmentofResourceandInfrastructure4.2.1Sites：ZhengzhouInternationalConventionandExhibitionCentreEventsheld

inZhengzhouCBD,

thegeographicalpositionissuperior,

thetraffic

isconvenient.Completeinfrastructureinthesurrounding.4.2.2venue：RuyilakeRuyilake

coversanareaofabout160acres.TheFashionCulture

Plazaisat

northwest

ofthe

Ruyilake.Itcovers

an

area

of

13400

square

meters，offersawide

spacefor

activity4.2.3Time：July5,2014Hotsummer,

suitable

forwatersports4.2.4Staffing:Projectteammembers

have

highqualityProfessionalmedical

team,Volunteerteam4.2.5Planarmedia

resources：Local

newspapers《DaheDaily》hasLargenumbersofreaders，Theactivity’s

informationcanbe

publishedinthenewspaper4.2.6Cybersource:AwebsitebelongtotheactivityThevigorous

developmentofsocialnetworkingsites,

canbeeffectivelyused

micro-blog

Micromessage

andotherpublicplatformCooperative

videowebsite

push

promotionalvideo4.3Cost/Benefit4.3.1Cost:Theearlierperiodpropaganda:Newspaper:￥

20000Radio:

￥30000Leaflet:￥10000Website:

￥10000Sitelayout:

￥40000The

venue

clean:￥30000Invitethemedia:

￥30000Venuerental:￥

500004.3.2Benefit:Sponsorship:

￥250000Advertising

outdoor:￥100000Boothfee:￥60000Tickets:

￥1500004.4Significance&Impacts1、Bigeventshavearoleonpromotingtheurbaneconomy.Abiggamehavedifferentdegreesofroleforpromotingacity'sallwalksoflife2、Itcanpromotetherapiddevelopmentofurbantourism3、Improvingtheurbanimage.Theadvertisingeffectisincomparablebyothermedia,withtheaidoftheattractionoftheeventsandmediatothepublicinfluence,itcanexpandurbanvisibilityandinfluence.4、Bythepropagandaoftheevent，itcanraisepublicawarenessofsponsors,tobringthemunlimitedbusinessopportunities5、Itcanexpandtheinfluenceoftheenterpriseitself.Itcanshowthestrengthofthecompanyintheprocessofeventmarketingincludingthemeticulousservice,gamesplayed,highqualitywithgoodqualityinanorderlyway,andsoon,eventheresultisnotnecessarilydirectprofit,butwillreceivegoodreviewsfromallpartiesintheend.6、Theprojectisfeelingyoungvitality,theconceptofhappiness,ratherthantraditionalsenseoftheathletic,wearehappyandrelaxedtoinvolvedintheprojectcombinedwithcompetitiveandinterest,notonlyeasethementalstress,butalsoimprovethecohesionbetweentheteams,therearealotofbenefit.4.5ConclusionZhengzhou,

with

its

excellent

geographical

location

as

well

as

many

of

the

population

have

the

ability

to

hold

a

large

interesting

events,

the

implementation

of

this

project

will

bring

considerable

economic

benefits

for

the

city,

sponsors

and

other

related

interests,

To

help

to

find

a

project

can

bring

happiness

to

participate,

will

bring

much

social

benefit.

So

this

project

is

feasible.5.StrategicPlan5.1purposeThroughtheactivitiesofpeopleactivelycultivateahealthyattitude,apositiveattitudetowardslife;understandtheiradvantages,disadvantagesofamorepositiveviewoftheobjectivetoimproveself-awarenessability;inspirewithpeople'sdesiretoexercisetheabilitytocommunicatewithothersandexchange;allowparticipantstofeelpositiveemotionalcommunication,understandingandsupportofothers,thereisastrongempathyskills;handlethingsresilienceandcouragetofacedifficulties;participantscultivateinnovativethinking,organizationalability,charismashow;andculturedintheraceeveryone'steamwork,improveeveryoneinterestedinlearningthroughactivities,anincreaseofknowledge,cultivatethespiritoftechnologicalinnovation,exercisepracticalability;cultivatecharacter,temperwillacceptthechallenge,challengethemselves,meltingteam!5.2visionInspiredbyeveryonetobegoodpracticetoverifytheknowledgetooperatefullytaptheinherentpotentialcontestantsshowcasetheirexpertisetoimprovethecomprehensiveabilityofparticipantstocultivatetheinnovativespiritandpracticalabilityofpeopletopromotetheiroveralldevelopment.Andbyorganizingsuchanevent,makeitgrowintoalong-termprojectforpeopletoentertainmentevents,attractingadvertiserstoparticipateinthetitleandinwhichprofit.5.3missionToday,sportisincreasinglybecomingthechoiceofpeopleleisuretime,sportsnotonlyphysicalhealth,butalsopeople'sphysicalandmentalpleasureintheirleisuretime,easethetremendousworkpressure.Throughthisevent,sothatwehaveaplatformtolearnthroughthescientificknowledgeintopractice,atthesametimefeelthethrillofthegame,weenrichentertainmentlife,whilelaunchingcontestantwhimsymobilizemorepublicinterestcreatedbytheinvention.5.4Goals&ObjectivesThroughgroupcontest,thecontestantsimprovecognitiveabilities,teamworkskills,interpersonalcommunicationskillsandstrongwillpower.Leteveryoneinthesamegame,learnandapplyknowledge,andimprovetheabilitytoobtain,makemorefriends,harvestedhappiness.Toactivelypromotethedevelopmentofrowing,improveboatingtechnicallevel,whileparticipanthands-ontraining,thecreationandapplicationofknowledgetoimprovethecommunicationskillsofteamwork.5.5SituationalanalysisSWOTanalysisAdvantage:WiththecontinuousimprovementofChinaeconomicstrength,tomeettheneedsofpeople'slivesandenrichthelivesofallkindsofsportscontentmoreandmore.NationaldomesticcompetitionsheldinChinainthefuturewillbeatotalofmorethan900games,atotalofmorethan300internationalcompetitions.AnnualCCTVsportschannelbroadcastsportingeventsreachedmorethanonethousandgames.Orbybroadcasttelevisionnetworks,tensofmillionsorevenbillionsofpeoplecanwatchtheentiregame.Althoughourpaperboatsmannedgame,isunlikeNBA,theWorldCupaudienceandimpactratesowidespread,butititsnovelperspectivesandthemesattractedtheattentionoftheaudience.Andthenovel'seventsintheUnitedStatesandotherdevelopedareasbythewarmwelcome,hitVarietyRunningManhasappearedmanytimesoverinthegame,whichcanproduceresultsinthewarm-uppublicityforourpaperboatraceismannedgoodboostpower.Insummary,inthisenvironment,andtheexistingawareness,ourpaperboatsmannedmatchtheirinfluenceandpoweraregreatpublicity.Inaddition,wematchtheships,whicharemadeofpaper,whichisveryenvironmentallyfriendly,inlinewithtoday'strends,butalsosupportedbylocalgovernment,betterlocalgovernmentasthepreferredcaseoutasthegreen,hadbeenpreached.Contestantscouldnotusetoolsmannedboating,therearealotoftechnologicalinnovationmeansthat,asthedevelopmentofscienceandtechnologyasthefirstChinesetobedefined,itisquitefeasibleandworthyofextensivedevelopmentandencouraged.So,whetheritisfromatechnologicalinnovationorenvironmentalpointofviewthatisconsistentwiththistrendofpeoplefeelfashionable,butalsowithgovernmentpropagandaneedstomakethegovernmentbeforebecomingastrongbacking.Disadvantages:awarenessisrelativelylow.Despiteitspopularityinforeigncountries,butthisistheChinesepeopleknowstillsmall,sothepromotiononarelativelylargedegreeofdifficulty,people'sacceptanceratewillbeslower.FunboatracesdrawrelativelyrareinChina,andbecauseofgeographicalfactors,theCentralPlainsregionawayfromthewaters,withthefewnumberofboatingtechnologysoitispossibletocollectthecontestantswillbehindered.CulturaldifferenceWeChinesepeoplearemoresubtle,calm,restrained.UnlikeWesternersassertive,bold,somepeoplewouldevenboatingdonotwanttoparticipate.Giventhelowawareness,highentrypersonnelrequirements,maybemoredifficulttofindatitlesponsor.Opportunities:organizingsuchalargepartofthecountryforthefirsttime,andwithoutanycompetitors.Otheraspectsofthethemeinlinewiththetrendforyoungpeopletoparticipate.Threats:awarenessissmall,maycollidewithothergamesforthesameperiod,havebeenaffected.5.6ProposalsforStrategyWhenthepre-publicityfocusedonthepromotionofitspopularityintheWestdevelopedregions,loopRunningMan,andforeigncompetitionvideo,evokethedesireofpeopletoparticipate.Whenstaffpromotion,inadditiontofocusonthepropagandapointabove,butalsotoyoungpeopleinparticulartopublicizetheirsideofenvironmentalprotection,sports,fun,scienceandtechnology,inordertoevoketheheartsofyoungpeopletoparticipate.Ontheproductionofleafletsandposters,theproposedversionandmatureintoyoungversion.Youthversiondistributedtoadolescentfriend,matureversiondistributedtomorematuremiddle-agedoryoungperson.6.OperationPlans6.1HRPlan6.1.1OrganizationChart6.1.2.JobAnalysisPostResponsibilityEventsplannerResponsiblefortheoverallactivitiesofvariousdepartmentstomonitortheoperationoftheprogramofactivitiesbearalltheresponsibilitiesPRGroupPromoteevents,marketing,publicrelations,eventssponsorshipnegotiationswithsponsorsFinancialgroupResponsibleforfinancialbudgeting,financialexpendituremanagementactivitiesthroughouttheevent,OperationsGroupResponsibleforimplementingtheentireprogramofactivitiestocompletethestatedgoaltomaketheactivitysuccessfulEquipmentmaintainProvidetechnicalsupportfortheequipmentthroughouttheeventtoensurelogisticalsupply,providematerialsSecuritygroupConducttoprotectthewholeevent,eliminatesecurityrisks,whileprovidingsecurityactivities6.1.3Recruitment/Selection(1).TherequirementsforrecruitmentFordifferentpositions,tryyourbesttomakeitprofessional,andrecruittechnicalandprofessionalrelatedpersoninordertomeettherelevantrequirementsofthejob,fornecessaryoftheactivitiesandensuretheactivitiessmoothconduct.Therecruitmentholdopen,fair,impartial,opentothepublicrecruitment,hiringwithoutpermissionisstrictlyprohibitedopaquecircumstances.Duetobudgetrestrictionsactivity,mainlyinthesecondrecruitmentnetwork-basedopenrecruitment,internalreferral,givingcandidatesaunifiedtesttodecidewhethertohire.Jobsshouldcontainthefollowing:jobdescription,eligibilityrestrictions,andlimitationsofliability,compensationpayments,candidatesapproach.CandidatesshouldcompletetheapplicationformbelowtoprovidebasicpersonalinformationforgenderethnicagecensusregisterPoliticallandscapeEducationalbackgroundIDnumberMarriedUnmarriedSelfIntroductionAwards(2)SelectSelectingfromamongthecandidatesintheexaminationtestscoresinterviewwithoutstandingmerit.AuditionTesttheiroverallability,merit-baseddifferenceseventuallyadmittedTheinterviewershoulddevelopaninventorylist:JobTitle:InterviewName:Date:Interviewer:InterviewcontentQualificationsrequiredWorkExperienceInterviewerextentconsistentwiththebasicstandardsofthepostInterviewerextentconsistentwiththeprioritycriteriaforthepostRating:Ontheinterviewer'sperformancescoreAfterwork:Notifyinterviewer(successfullyornot)ConcurrentworkedthroughalistofbookslistedintheselectionofnewmembersAuditRecommendpeopleArrangementsforpre-serviceexamination6.1.4TrainingPlanActivitiesintroducedittolearnmoreaboutitsactivitiesinthespecificnatureoftheservicesandcontentCodeofconducteducationalactivitiesrelatedspecificallyrequiresclearresponsibilitiesandobligations,andpenaltiesrelatedtoviolationsoftheCodeJobrelatedskillsandknowledgeofvocationaltrainingtoenhancetheircapacityAdaptivetrainingvenuefamiliaractivitiesandprocessesBepoliterequestspopularity6.1.5BenefitThepaperboatcontestcrazyplanto"createabetterlife"theme,"Iwasthinking,Icreate,Iamhappy"sloganheldeventsorganizerstospecifyarangeofmaterialsteams,groupsoffourinprovisionscompletedwithinthetimemakingpaperboatsinthewatergiventhevaststartingpointandfocus,andultimatelytheendofeachgroupslidtimeusedtoelectthewinners,aswellaspaperboatsBestDesignAward,Awardforbestappearance.Bydesignmadeofpaperthroughaseriesofprocessingboatmannedcrossingactivities,contestantsandspectatorscanparticipateinfunactivitiesandhands-onscientificexplorationoperations.Sothatwegettherelevantscientificknowledge,popularscience，thedisseminationofknowledge.Theeventalsogavethemajorityofparticipantsandfriendswhoareinterestedtoparticipateinaleisureandentertainment,increasedlifetastegoodplatform.Inspirepeoplegoodatwhattheyhavelearnedthroughpracticaloperationverification.Andastheorganizerofthisevent,wehopethiseventbecomesalong-termprojectforpeopletoentertainmentevents,attractingadvertiserstoobtaintitletoparticipateintheprofits,creatingeconomicbenefitstothecommunitytoprovidejobs,promotesocialharmony.6.1.6SupervisionRegulatoryactivitiesrelatedtothesuccessorfailureofthewholeevent,anefficientsystemofsupervisionthroughouttheoperatingsystemwillbringimmeasurableroleinenhancingtheefficiencyandprofitabilityoftheentireorganization.Thefirstistodevelopacompletesetofeffectiverulesandregulations,standardizethebehaviorofallpersonneltoclarifyitsownresponsibilitiesandobligations,duties,theirownways.Whichshouldincludepermissiontoleadershippositions,responsibleforthecontent,technicalspecificationsandtechnicalposts,safetyregulations,andallthejobsprohibitedacts,shouldwarnbehavior.Onthisbasis,theestablishmentofasystemabletoeffectivelyevaluatetheperformanceevaluationofstaffperformance,inwhichthebusinessshouldbeabletoevaluateaperson'sability,communicationskills,planningotheraspectsoftheperformanceofitsability.Theefficientoperationoftheentiresystemcanbe.Supervisionandperformanceevaluationoftheresultsoftheexchange,topromotemutualimproved.6.1.7Motivation&AppraisalAppropriaterewardincentivesweregiventooutstandingperformancebonuses,promotion,skillstrainingandothersubstantiverewardandinspireenthusiasmofthestaffofactiveservice.Selectionandawardissuedtostrictlyimplementtherelevantprovisionstotrulyrewardtothosewhoshouldberewarded.Rewardwhichshouldalsoincludenon-materialincentives,comprehensiveperformanceevaluationestablishedrolemodels,calledlearning.6.1.8TerminationEndedwiththeterminationoftheemploymentrelationshipincludesthefollowingsituations:1)．Endoftheevent,thenaturalterminationoftemporarylaborcontractpositions.2)．Endfixitylaborcontractpositions.3)．Endallemploymentactivitiesduetoforcecannotbecaused.4)．Forviolationoftheprovisionsrelatedjobsareforcedtoterminatethelaborcontract5)．Violationofthelaborcontract6)．Otherscannotmakethesituationofthelaborcontractcontinue6.1.9LegalIssues

Mainlyrelatedtotheminimumwagerequirements;requiresworkingenvironment;workrequirements;overtimeprovisions;allowedtorace,genderorphysicaldisabilitydiscriminationandotherlegalrequirements.6.2MarketingPlan6.2.1ObjectiveThecompetitionofrowingapaperboatplannedisgongtodoexcellent,gatheringtheaudienceandmakingabrand;Increasetheamountofsponsorship,andgatherprofit;TobecomethebiggestplayfulfestivalatHenan;Toestablishthecompany'simageistheaimofthefestivalplanning;6.2.2TargetAudienceThemainfocus:Humanhavethecouragetotrynewthings,peoplehaveasenseofadventure,Secondarypublic:thelovingpeople1850yearsoldwhowanttorelieveworkstressandhaveafun;Humanwillplayingagameinthefeature;Location:Studiesshowastrongcrazyandfunactivitiesmoreattractive.6.2.3Marketingcommunicationsmix(1)Advertising:

televisionadvertising;

magazineadvertisements;

newspaperads:thereareprintadsbecarriedoutinthe"newspaper"and"commercialcity"andotheractivitiesaboutcrazyplanspaperboat;

radioadvertising:FMradioinFM88.1andFM90.0radiotrafficbroadcastofHenanarepopularamongyoungpeoplewillplayinginformationaboutThecompetitionofrowingapaperboatplanned;

outdooradvertising:Makeaposterplacedinthemainshoppingcenterentranceandbusschedulemobilebillboards;

Thecampus

surroundingLongzihuwillpostmadnessaboutThecompetitionofrowingapaperboatplannedposters;

Internetadvertising:broadcastvideoadsinthemainpublicwebsite;Activitiesthroughadedicatedwebsite,aswellasmicroblogging,lettersandotherpublicsocialplatformpublishingactivityinformationpaperboatscrazyplanPromotionThecrazyplanpaperboatretailersanddistributorsexchangeactivitieswithitsbrandsponsoringbrands,allowedthespreadofmadplanspaperboatactivityinformation,postingcrazyplanspaperboatposters,andshouldthespotgiventhedayticketswillbefavorableandgifts;(3)PublicRelations:

lookingforpotentialcustomersinthecompanydirectoryanddirectsendmail

openconference

useexistingmedialiaisonrelationshipstosupportthisevent...6.3SponsorshipPlanThesponsorshipofThecompetitionofrowingapaperboatplannedinclude:beverageindustry,mobilecompanies6.3.1sponsorshipprogramsponsorshipprogramconsistsoftwolevels:thecrazyplanpaperboatactivitypartnersandpaperboatcrazyplansponsoractivities,prizescrazyplanspaperboatsupplierEachlevelissetabenchmarkpriceofsponsorship.Atthesamelevel,thereferencepricewillvaryindifferentcategoriestoreflectthedifferencesbetweendifferentindustries.Specificpricewillbemadetopotentialsponsorsinthesalesprocess.6.3.2sponsorsoftheirrightsThesponsorsofpaperboatcrazyplanprovidestrongfinancialandin-kindsupportforeventorganizersdirectly.Inreturn,sponsorswillhavetheappropriaterights.Thefollowingarethemainorganizersofcorporatesponsorsinreturng