湖南省茶陵縣高中英語Unit1AdvertisiProject課件牛津譯林版必修4.ppt

Unit1 Unit1Advertising ProjectDevelopinganadcampaign Nowadays peopleallovertheworlduseadstopromotepublicwelfare Haveyoueverthoughtofstartinganadcampaignaboutsocialconcerns Howdoyoubuildanadcampaign Warmingup ReadthearticleonPage18 Trytotellusthemainideaofeachparagraph Para 1Para 2 thedefinitionofanadcampaignthetargetaudienceandhowtodeterminethetargetaudience Para 3Para 4 whattheadcampaignsayshowtoreachthetargetaudience Readthearticleagainandanswerthefollowingquestions Payattentiontothestructureofthereadingpassage introduction examplesandfactsthatdeveloporsupporttheideaandconclusion 1 Whatdoyouknowaboutanadcampaign Anadcampaignisanplannedprogrammeofadvertisementsusingvarioustypesofadstoreachaparticularaudience 2 Whatmustyoukeepinmindwhenyoustartasuccessfuladcampaign Aclearaimandtargetaudience 3 Whydoyouneedtoresearchyouraudience Becausetherightmessageneedstobecreatedfortherightpeople 4 Whatisimportantwhenyouareplanninganadcampaign Itisimportanttotrytoappealtothewaytheaudiencewillreact Readthesecondarticleonpage19andanswerthefollowingquestions 1 Whatisthesubjectofthisadcampaign Anti smoking 2 Whydotheybuildthisadcampaign Becausetheproblemcostscountriesalotofmoneyandcausesgreatdamagetothewelfareofthepeople 3 Whoisthetargetaudienceforthisadcampaign High schoolteenagers 4 Whatistheadcampaignaimedtodo Todiscourageyoungpeoplefromsmoking 5 Whatisthesloganforthiscampaign Smokingkills Fillineachblankwithnomorethanonewordaccordingtothetexts single variety thoughts appealing approaches Anti smokingadcampaign welfare benefit appearance website essay Discussion Workingroupsanddiscusswhathasimpressedyoumostafteryoureadthisadcampaign Theprojectistodevelopyourownadcampaignaboutapublicwelfareproblem Discussthefollowingquestionswithyourgroupmembers 1 Whatwelfareproblemdoyouwantyouradcampaigntodealwith 2 Whatdoyouwantyourcampaigntosay Why 3 Whoisthetargetaudienceforyourcampaign 4 Whowillresearchthetopicandinterviewthetargetaudience 5 Whichsourceswillyouusetofindyourinformation 6 Howwillyoureachyouraudience 7 Whowilldesignthelogoanddevelopthesloganforthecampaign 8 Whowillpresentthecampaigntotheclass Planning Decidewhichsubjectyouareinterestedinandchooseoneforyouradcampaign Youshouldhaveaclearideaofthegoal thetargetaudience themessageofyouradandthemediayouwilluse Preparing Dividetheworktoeachgroupmember Producing Putwhatyouhavewrittentogetherandaddalogo Youmustproofreadyouradcampaignproposalandcorrectmistakes Presentyouradcampaigntotheclass Presenting 1 Itisimportanttofigureoutexactlywhatyouwanttotelltheaudienceandwhatyouaretryingtogetthemtodo 重要的是 你得確切弄清楚想要告訴受眾什么 想讓他們做什么 figureout弄清楚 弄懂 計算出 Languagepoints e g Ican tfigureoutwhyheisabsent 我弄不明白他為什么缺席 Itdidn ttakethechildrenlongtofigureoutthecorrectanswer 孩子們沒有花很多時間就算出了正確的答案 2 Inordertodetermineyouraudience youwillneedtodoalittleresearchandanalysisinadvance 為了確定目標受眾 你需要事先做一些研究和分析 determinev 確定 查明e g Shallwedeterminewhatwearegoingtodonext 我們來確定一下下一步該做什么吧 3 Itisimportanttoalwaystrytoappealtotheaudienceinordertogetthemtoreactinacertainway 為了讓受眾作出預期的反應 始終努力去吸引他們是非常重要的 appealto有引力 引起興趣e g Theprogrammeappealsespeciallytoyoungchildren 這個節(jié)目特別受小朋友歡迎 reactv 反應e g Iwonderhowtheyaregoingtoreacttomysuggestion 我想知道他們對我的提議會有什么反應 4 Therearelotsofdifferentwaystogetyourmessageacrosswhenyouareputtingtogetheranadcampaign 當你組織一場廣告宣傳活動時 有許多不同的方式可用來傳達訊息 getsomethingacross的意思是 將 表達清楚 e g Johnhasawaytogethisopinionacrosswhileusingasfewwordsaspossible 約翰用最簡短的語言將自己的觀點表達清楚 5 Ifwecanconvinceyoungpeoplenottostart theymightthenurgetheirparentsandotherpeopletogiveupsmoking too 如果我們可以說服年輕人不要開始吸煙 他們也有可能會督促他們的父母和其他人戒煙 urgevt 敦促 力勸 竭力主張n 強烈的欲望 沖動 e g Thereporturgedthatallchildrenbetaughttoswim 這份報告呼吁給所有的兒童教授游泳 Thesituationisdangerous buttheUNisurgingcaution 局勢岌岌可危 但聯(lián)合國力主謹慎行事 Hehasanurgetobecomeafilmstar 他非常希望成為電影明星 FillintheblankswithproperwordsaccordingtotheinitialsorChinese 1 Theorganization st wastodoubleitsmembership 2 Whenc themuseumwillbeopentothepublic 3 Thesinger svoicea tomanyfans arget ompleted ppeals 4 Themembersdidn tattendthemeetingforv reasons 5 Teachersshoulddevelopnewa toteaching 6 Mymotherr angrilytotheliesthatItoldher pproaches eacted arious 7 Itis 非常地 importantforustograspaforeignlanguage 8 Thepurposeofthefilmisonlytosatisfyits 觀眾 9 Manypoliticiansare 關心 withthegoodofthepeople extremely audience concerned TranslatethefollowingsentencesintoEnglish 1 我不知道怎樣傳達你的信息 get across Idon tknowhowtogetyourmessageacross 2 該是你們去上學的時間了 It stime It stimeforyoutogotoschool It s high time that youwenttoschool 3 這座房子正是我們心中想著的 have inmind Thishouseisexactlywhatwehaveinmind 4 我不喜歡你對待你母親的方式 theway Idon tliketheway that inwhich yo