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翻譯:1、A scientist who wants to predict the way in which consumers(消費者)will spend their money must study consumer behavior。一位科學家想要預測消費者會以怎樣的方式花錢就必須研究消費者行為。2、Actually years 1947-1950,the answer was:people with rising incomes。實際上,在1947-1950年間,答案是收入漸增的人們借貸最多。3、But research surveys have shown that this is not always true.但是調查的結果表明這一條并非總是正確。4、If prices have been stable and people consider that they are reasonable,they are likely to buy.如果物價穩(wěn)定并且人們認為物價水平合理,他們就會愿意消費5、No,the village is not dead.There is more life in it now than there ever was.不,鄉(xiāng)村并沒有消失。鄉(xiāng)村中從來沒有像現(xiàn)在這樣具有生命力。6、There are still a number of people alive today who can remember whatvillage lifemeant the early years of the present century.現(xiàn)在仍有一些人能夠記得本世紀初的“鄉(xiāng)村生活”意味著什么。7、After each war,new ideas,new attitudes,new trades and occupations were revealed to villagers.每一次世界大戰(zhàn)結束,鄉(xiāng)村居民們就會到新觀念、新態(tài)度、新行業(yè)和新職業(yè)。8、Now with the highly developed science and technology and high-level social welfare for all,there is no point whatever in talking any longer aboutvillage life.現(xiàn)在,普及的高科技和高水平的福利使得繼續(xù)談論“鄉(xiāng)村生活”變得毫無意義。9、It would be impossible to succeed in selling a product without first investigating the market.如果首先沒有進行市場調研幾乎就不可能成功地銷售產(chǎn)品。10、Under such circumstances,they will try everything possible to familiarize themselves with the market conditions.在這樣的情況下,它們會盡一切可能來熟悉市場狀況。11、There anr many channels that we can make use of in doing this sort of work.我們有許多可利用的渠道來完成這類工作。12、The Chinses Export Commodities Fairs and some other fairs of similar nature as well as visits of foreign businessmen provide us with such opportunities.中國出口商品博覽會和其他一些性質相似的博覽會以及外商訪問都為我們提供了這樣的機會。13、It was then that groups of English workers tried to prevent the industrialization of britain by wrecking(破壞)factories and machinery.那時候,許多英國企業(yè)工人都企圖通過破壞工廠和機器來阻止工業(yè)化的進程。14、It is a fallacy because it assumes that the total amount of work to be done in any economic system is fixed.說其是謬論,那是因為它假定在任何經(jīng)濟體制下需要完成的工作總量是固定的。15、And for many reasons,new consumer demands,population increases.technology,they all work to increase employment.許多因素,如顧客的新需求,人口增長,技術會共同為增加就業(yè)發(fā)揮作用。16、Companies need to invest aggressively in technological innovation if they are to remain competitive and create new jobs.如果公司想保持競爭力并創(chuàng)造新的工作就需要對技術研發(fā)進行有力的投資。17、Advertisement aims to increase peoples awareness and arouse interest.It tries to inform and to persuade.廣告旨在提升意識、喚起興趣,盡力提供信息和勸導消費。18、There can be no doubt that the growth in advertisement is one of the most striking features of the western world in this century.毫無疑問,廣告的發(fā)展是本世紀西方世界最顯著的特征之一。19、However,if large scale advertisement leads to increased demand,production costs are reduced,and the customer pays less.如果大規(guī)模的廣告導致需求增加,生產(chǎn)成本下降,那么顧客支付的還是錢少。20、What is clear is that businesses Would not pay large sums for advertisement if they were not convinced of its value to them.顯然,如果企業(yè)不相信廣告的價值的話,他們就不會花這么多錢去做廣告。21、We use both words and gestures to express our feelings,but the problem is that these words and gestures can be interpreted in different ways.我們用言詞和手勢來表達我們的情感,但問題是這樣言詞和手勢可能被告理解為截然不同的含義。22、a phrase like he went pale and began to tremblesuggests that the man is either very afraid or has just had a very nasty shock.像“他臉色慘白、渾身發(fā)抖”這樣的短語表明這個人非??謶只騽倧目膳碌男菘酥刑K醒過來。23、Experiments in America have shown that women are usually better than men at recognizing fear,angger,love and happiness on peoples faces.美國的實驗已經(jīng)表明,婦女比男人更善于辨別恐懼、憤怒、愛與幸福等面部表情。24、what we think we are communicating through language,voice,face and body movements may be the exact opposite of what other people understand.我們認為我們在通過語言、聲音、臉部和身體動作傳達某種感情,但他人對此的理解卻可能迥然不同。25、The Europeans,to them,are those rather excitable foreigners from the other side of the English Channel,who have never learnt how to speak English.在他們(英國人)看來,歐洲人就是英吉利海峽那邊那些動不動就愛激動而不會講英語的人。26、They feel different from the rest of Europe and they sometimes annoy continental nations by failing to support them,or even to understand them,in time of need.他們感覺自己與歐洲其他地方的人有所不同,他們往往在需要的時候未能支持和理解歐洲國家,這讓后者很惱恨。27、This is an extraordinarily interesting question,since they are a mixture of many different races,and all these races invaded Britain at various times from Europe.這是一個格外有趣的問題,因為英國人是不同種族的混合體,這些種族都曾經(jīng)在不同的時期、從歐洲不同的地方侵略過英國。28、The Romans gave the Britons a good deal of their civilization,but they never settled in Britain in very large numbers,so the British race survived until the overthrow of the Roman Empire by thebarbarians.盡管沒有大規(guī)模地在英國定居,羅馬人給布立吞人(不列顛人)帶去過大量的文明,所以不列顛民族幸存下來了,直到羅馬帝國被“野蠻人”推翻。29、Usually when we hear the wordartistwe think of a person who paints pictures,but the word has a much wider meaning than that,for anyone who adds beauty to a thing has shown that he is an artist.通常我們聽到“藝術家”這個詞的時候,我們都想起繪畫人員,但這個詞有著比這廣闊得多的含義,因為任何一位給事物增添美感的人都可以稱之為藝術家。30、The work of editing involves artistic skill too,for the editor may know how to improve the authors work by cutting and revising the manuscript.編輯工作也包含藝術技巧,因為編輯可以通過剪切或修改來提升作品的質量。31、When the illustrations and text are completely prepared they are sent to the printer who carefully,and often artistically,sets the type and prints the book.插圖和文字材料都完全準備好了之后就送到印刷工人處,他們小心地進行編排印刷,這種工作常常也是需要藝術技巧的。32、The binder,too,is an artist,for he makes use of special techniques to make the outside of the book attractive,as well as appropriate to the contents.裝訂工也是藝術家,因為他使用特別的藝術技巧使書籍裝幀精美,而且與內容協(xié)調一致。33、It happens to every medical student sooner or later.這樣的事情對每個醫(yī)科學生遲早都會發(fā)生。34、Ordinarily,you would just ignore it-but now armed with your rapidly growing medical knowledge,you cant help worrying.平常你不會把它當回事。但是現(xiàn)在你掌握的醫(yī)學知識迅速增加,你不由得擔心起來。35、But for the tens of thousands who suffer from true hypochondria they live in constant terror that they are dying of some awful disease,or even several awful diseases at once.但對于上萬真正患有疑病癥的人來說,他們生活在持續(xù)的恐懼中,他們擔心自己正因某種可怕的疾病,或甚至好幾種可怕的疾病而快要死去。36、And because no physician or test can offer a 100% guarantee that one doesnt have cancer,a hypochondriac always has fuel to feel his or her worst fears.而且因為沒有醫(yī)生和檢驗能百分之百地擔保某人確實沒有患癌癥,疑病癥患者就常常對他或她自己深深的恐懼火上加油。37、Drunken driving,sometimes called Americas socially accepted from of murder,has become a national epidemic.酒后駕駛,有時被稱為美國社會公認的兇殺方式,已經(jīng)在全國流行。38、Heavy drinking used to be an acceptable part of the American alcohol image and judges were lenient in most courts.酗酒以前在美國是一種可以接受的飲酒習慣,而且大多數(shù)法院的法官對此也很寬容。39、Twenty states have raised the legal drinking age to 21,reversing a trend in the 1960s to reduce it to 18.有20個州已經(jīng)把允許喝酒的法定年齡提高到21歲,扭轉了20世紀60年代將年齡降至于18歲的傾向。40、Reformers,however,fear raising the drinking age will have little effect unless accompanied by educational programs to help young people to developresponsible attitudesabout drinking and teach them to resist peer pressure to drink.然而,改革者擔心提高飲酒法定年齡作用甚微,除非輔以教育課程以幫助年輕人養(yǎng)成對飲酒“負責的態(tài)度”并教導他們抵制同齡人喝酒的壓力。41、Like a needle climbing up a bathroom scale,the number keeps rising.In 1991,15% of Americans were obese; by 1999.that proportion had grown to 27%.就像浴室磅秤上的指針不斷上升一樣,肥胖的人數(shù)在增加。1991年,美國有15%的人肥胖;到1999年為止該比例已增加到27%。42、By and large,people in the rich world seem to have lost the fight against flab.總的來說,富裕地區(qū)的人們看來已經(jīng)輸?shù)袅诉@聲對抗肌肉松弛的戰(zhàn)斗。43、Meanwhile,poorer nations have enjoyed some success in their battles against malnutrition and famine.與此同時,貧窮國家在與營養(yǎng)不良和饑餓做斗爭中獲得了一些成就。44、the most striking example actually in the poor world comes from the Pacific islands,home of the worlds most obese communities.貧窮地區(qū)最引人注目的實際例子來自太平洋群島,那里是世界上最肥胖群體的聚居地。45、The number or speakers of English in Shakespeares time is estimated to have been about five millions.莎士比亞時代估計已大約有500萬人講英語。46、In addition to the standard varieties of English found in these areas,there are a great many regional and social varieties of the language,as well as various levels of usage that are employed both in its spoken and written forms.除了這些地區(qū)的英語的標準變體以外,不僅存在大量英語的地區(qū)變體和社會變體,而且還有口頭英語和書面英語的不同層次的習慣用法。47、It is virtually impossible to estimate the number of people in the world who have acquired an adequate working knowledge of English in addition to their own language.世界上除了通曉本國語言之外能掌握充分的英語應用知識的人實際上不可勝數(shù)。48、%he purposes for it are difficult to define and still more difficult to assess what constitutes an adequate working knowledge for each situation.學習英語的目的和環(huán)境是如此多樣化,以至難以解釋、更難以評估針對每種情況的充分的英語應用知識是由什么構成。49、If fun and pleasure are equal to happiness then pain must be equal to unhappiness.假如玩耍和開心等同于幸福,那么疼痛就等同于不幸福。50、They fear the pain inevitably brouhgt by such things as marriage,raising chilren,professional achievement,religious commitment,self-improvement.他們害怕婚姻、養(yǎng)育孩子、事業(yè)成功、宗教責任、自我完善等待事情會不可避免地帶來的痛苦。51、Couples with infant children are lucky to get a whole nights sleep or a three-day vacation.有嬰幼孩子的家長,能夠睡上一個囫圇覺,或者一次連著休個三天的假期,就算是好運氣了。52、But couples who decide not to have children never know the joys of watching a child grow up.但是那些決定不要孩子的夫妻絕對體會不到關注一個孩子成長的過程,或者和一個孫輩一起游戲的樂趣。53、Turning up his nosehas become a meaningful American idiom.對一個美國人來說,它(揚起下巴)意味著傲慢、擺架子。(因此)“仰起鼻子”就成業(yè)個有意義的美國習語。54、Chinese may think that nodding the head up and down for affirming something,and shaking it from side to side for negation,is naturalthing to do.中國人可能認為,上下點頭表肯定,左右搖頭表否定,那是很自然的事。但是,其他有些文化是采用別的身勢語言表示“是”和“否”。55、Some Arabs and Italians indicate the negative by lifting the chin,whereas this meansyesto the Maori in New Zealand.一些阿拉伯人和意大利人表示否定是抬起下馬,而對新西蘭的毛里人,這意味著“是”。56、The Japanese smile and laugh does not necessarily mean happiness or friendship.日本人微笑或大笑并不一定意味著高興或者友好。57、Generally speaking,the Accounts Department is responsible for calculations of pay,while the personnel department is interested in discussions with the employees about pay.一般而言,會計科負責計算工資事宜,而人事部門則熱中于與雇員商談確定工資這個話題。58、In job evaluation,all of the requirements of each job are defined in a detailed job description.Each of those requirements is given a value,usually inpoints,which are added together to give a total value for the job.在對工作進行評價時,每件工作的所有要求都具體描述加以明確界定。那些要求的每一項都被評估,通常是“打分”,然后加在一起,以對某工作進行總體評價。59、In attempting to design a pay system,the Personnel Department should compare the value of each job with those in the job market.為了設計一個工資系統(tǒng),人事部門需要將每件工作的價值同勞動力市場進行類比。60、Where it is simple to measure the work done,as in the work done with the hands,monetary encouragement schemes are often chosen; 在某項工作很容易被評價的時候,如那么手工完成的工作,工作獎勵機制經(jīng)常被采用。61、Talking during a performance irritates pelple.If you are expecting an emergency call,sit near the exit doors and set your phone to vibrate.觀看演出時打手機會激怒別的觀眾,如果您在等待一個重要電話,坐到靠近出口處,并將手機調至震動。62、Think twice before using mobile phones in elevators,museums,churches or other indoor public place-especially enclosed spaces.在下列場合務必謹慎使用手機:電梯,博物館,教堂或者其他室內公共場所尤其是關閉的空間中。63、If you are calling from a noisy area,use your hand to direct your voice into the microphone.假如您正在一個嘈雜的地方打電話,請用手遮擋聲音,使之直接進入麥克風。64、Owning a mobile phone definitely makes life more convenient,but limit your conversations to urgent ones and save the personal calls until you are at home.擁有一個手機肯定讓生活變得更加便利,但是,讓你的手機應用于那些緊要的電話,而且將個人的電話留到在家時再打。短文寫作:1、科技的發(fā)展和信息時代的到來正逐步改變著我們的生活方式。2、遠程教育有許多優(yōu)越性。3、但是遠程教育并不是適合每個人。On Long-distance Education This is the age of information whith rapid development of science and technology.We should adjust our life style to make use of the new information technology. Nowadays,computers and television have already been used in the field of education.We can go to college whenever we want and learn whatever we like,without leaving our hone even.This way of learning is calledlong-distanceeducation.This new way of learning is probably the most convenient way of learning till now,by which we can save a lot of time and energy. However,we have to admit that there are still many students who prefer to sit in the library or the classroom to study.For them,learning is not concerned with knowledge itself only.As far as those students are concerned,going to school regularly and studying with the help of the teachers and the classmates is far better than sitting alone in front of computers or television at home.一位外國朋友第一次來中國,他想讓你介紹兩三樣極具中國特色的事物(可以是風格文化等),你會向他介紹什么?如何介紹?Fascinating China China,one of the cradles of human civillzation,possesses so many treasures with Chicese characteristics that numerous foreign friends come to visit her. The first place to go to is,the Great Wall,which is the symbol of China and one of the seven wonders in the world.Whatsmore,it is said to be the only construction that can be seen from the outer space.In the imperial periods,it was used in defense of the dynasties.Since liberation,it has become a place of interest,There is a famous saying:He who does not reach the Great Wall isnt a true man. China is home to Panda,an animal with only two colors,white and blach,but very cute.Its our national treasure,ofter functioning as a friendly diplomat.Terrcotta-clay warriors unearthed in Xian,a famous ancient city,were scupltured in Qin Dynasty,the first dynasty of China.When former U.S.President Clinton came to China,he visited terracottas first.The above mentioned are just a wave of the sea.If you want to know more about this ancient nation,come and be our guest.1、Is there anything in the Western culture you admire?2、What is it(are they)and why do you like it(them)?Something I Admire about the Western Culture Despite the cultural conflicts between the Orient and the Occident,there do exist some admirable ingredients in the Western culture. First and foremost,the equality between parents and children.The parents are not always superior to their children,and the children do not always need to obey their parentsorder,that is ,they are more like close friends.Second,the independent personality.Western people have a strong sense of supporting themselves and being independent.They begin earning their pocket money early in their life,even as kids.Last,Western people do not always assess a person according to his background.If only he can achieve success through personal,he can win status,Its a talent-oriented society,not background-oriented.1、Some people are strongly against campus love.2、Some people accept it.3、My view.My Opinion on Campus Love Campus love isnt a newly-born phenomenon.Some people are strongly against it while some others thinks its natural.I dont advocate it.The reasons are as follows.First of all,undergraduates are neither fully psychologically mature nor able to assume the responsibility,especially freshmen and sophomores.Second,they may indulge in it,thus dilapidate their study,which isnt rare.Third,some just take advantage of it to kill time,avoid boredom whth much time at their own disposals,have someone keep company,etc.Whats more,some change datingpanrtnersfrequently,holding a paradox opinion that they could show off their charm or accumulate experience,but more often than not,they would leave a bad impression,shuch as lacking the sense of responsibility,on others,especially their former sweethearts.Lash,the proportion of successful couples is too low.The overwhelming majority reach the same end-parting just before graduation,forced by reality,etc. So,look before you leap,discard campus love and make a decision after graduation.1、越來越多的人意識到保持健康樂觀情緒的重要性;2、現(xiàn)代人面臨各種壓力,容易因為負面情緒而影響健康和人際關系。We should Keep a Good Mood We are facing a lot of pressure in such a quick fixed society,so it is important to keep a good mood to help us deal with all kinds of problems in the contemporary society. There are two reasons to support my point lf view.The first reason is that keeping a good mood can help us stay healthy.For example,if one is easy to get angry,he is likely to have his liver hurt,It one is gloomy for a long time,his kidneys are easily hurt.But if we keep a good mood,we would have less chance to suffer from these problems.Another good mood.If we always keep a positive mood when staying with our friends and relatives,they may hardly take offence on you,nor may they respond us with coldness. In short,keeping a good mood has such magical power under whatever circumstances so it is worth trying.1、現(xiàn)代人保持健康的方式多種多樣,有的鍛煉,有的保持飲食平衡; 2、我認為保持健康的最佳方式是。The Best Way to Stay Healthy In such a highly competitive society,people have to bear burdens from education,work and family.Therefore it is necessary to attach more importance to our health.As to the best way to keep healthy,some people insist on a balanced diet,some others argue for physical exercises,Iagree with the latter. My suggestions of sports as the best way to stay healthy lie in the following reasons.Firstly,taking sports can keep you fit,for it helps you burn excessive fat,which is much safer than any other wonder drug.Secondly,taking sports can help you get your brain refreshed,which is of vital importance to the people working at offices and students in intensive study. The benefits of sports are more than I have listed.Doing sports is bound to make us fit,strong and energetic.1、表揚對于我們的重要性; 2、舉例論證你的觀點。The Profits of Praise Encouragement and praise is always more effective than criticism.My personal life experience makes me realize that we can never overstate the function of praise in our life,especially for the young in the process of growing up. It was the end of my exhausting day as waitress in a busy restaurant.The loaded trays I carried felt heavier and heavier.Weary and discouraged,I didnt seem to do anything right.As I made a completed check for a family with several children who had changed their ice-cream order a dozen times,I was ready to quit.Then the father smiled at me and said,Well done!You have looked after us really wellSuddenly my tiredness vanished.Those few words of praise had changed everything. Praise is like sunlight to the human spirit; we cannot flower and grow without it.1、手機成為現(xiàn)代生活中的一項重要
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