Module5-Reading(講解版).ppt

心態(tài)決定高度 狀態(tài)決定速度,Module 5 The Great Sports Personality,A Life in Sport,Read and Comprehend,A Life in Sport,Li Ning, a well-known gymnast, was born on March 10, 1963. He graduated from Peking University. 他創(chuàng)造了世界體操史上的神話，先后摘取十四項(xiàng)世界冠軍，贏得一百多枚金牌。,1982年12月22日，李寧在南斯拉夫薩格勒布舉行的第6屆世界杯體操比賽中，李寧一人奪得男子全部7枚金牌中的6枚，獲單杠、自由體操、跳馬、鞍馬、吊環(huán)和全能6項(xiàng)冠軍，創(chuàng)造了世界體操史上的神話，被譽(yù)為“體操王子”。 1984年獲第23屆洛杉磯奧運(yùn)會(huì)男子體操單項(xiàng)比賽中奪得男子自由體操、鞍馬和吊環(huán)3項(xiàng)冠軍，一舉奪得三金兩銀一銅，接近中國(guó)代表團(tuán)獎(jiǎng)牌總數(shù)的1/5，成為該屆奧運(yùn)會(huì)中獲獎(jiǎng)牌最多的運(yùn)動(dòng)員。,1988年退役后，李寧以其姓名命名創(chuàng)立了“李寧”運(yùn)動(dòng)品牌。,Prince n. 王子 Gymnast 體操運(yùn)動(dòng)員 Retire 退休 Medal 獎(jiǎng)牌 Major 主要的 Competition 比賽 Championship 錦標(biāo)賽 Silver 銀 Bronze 銅 Journalist 記者 Boxer 拳擊手 Perform 表演,Career 事業(yè) Launch 建立 Brand 品牌 Sportswear 運(yùn)動(dòng)服裝 Giant 巨頭；大公司 Rival 對(duì)手 Guarantee 保證 Purchase 支付，購(gòu)買 Athletics track 跑道 Pitch 足球場(chǎng) Logo 標(biāo)志 Employ 雇傭，招聘,He is known as the prince of gymnasts.,Think,When did Li Ning retired? How did Li Ning felt when he retired? Why was he felt disappointed?,1996年7月19號(hào)，第26屆奧運(yùn)會(huì)在美國(guó)亞特蘭大的百年紀(jì)念體育場(chǎng)開幕。晚上10點(diǎn)，全場(chǎng)數(shù)萬(wàn)名觀眾的目光都聚集在了火炬臺(tái)前。身患帕金森綜合癥的前拳王阿里手執(zhí)火炬，顫顫巍巍地將圣火點(diǎn)燃。,貝利（1940年10月23日-），出生在巴西的一個(gè)貧寒家庭，是二十世紀(jì)最偉大的體育明星，被國(guó)際足聯(lián)授予“球王(The King of football)”稱號(hào)。,major Include As well as/together with Make a list of Even though= even if ,1. But even though he had won everything it was possible to win in his sport, Li Ning retired with the feeling that he had failed.,1. What made Li Ning begin his new life in business? 2. What does his brand mark consist of? 3. Why was success for Li Ning guaranteed? 4. How are Li Ning products popular?,88年韓國(guó)漢城奧運(yùn)會(huì)失利，李寧受到全國(guó)輿論的打擊和侮辱！報(bào)紙上引用一些人的言論，說(shuō)體操王子該上吊等等。引用當(dāng)時(shí)人們的話，就是李寧當(dāng)時(shí)是過(guò)街老鼠人人喊打。 之后不久，當(dāng)時(shí)只有26歲的李寧選擇了退役！,劉翔表示：寧叔，咱兩同病相憐??！,Am I a failure?,劉翔表示：寧叔，咱兩同病相憐??！, it was this sense of failure that made him determined to succeed in his new life.,NIKE是全球著名的體育運(yùn)動(dòng)品牌，英文原意指希臘勝利女神，中文譯為耐克。公司總部位于美國(guó)俄勒岡州Beaverton。公司生產(chǎn)的體育用品包羅萬(wàn)象，例如服裝，鞋類，運(yùn)動(dòng)器材等?？偛课挥诿绹?guó)俄勒岡州Beaverton。公司生產(chǎn)的體育用品包羅萬(wàn)象，例如服裝，鞋類，運(yùn)動(dòng)器材等。,阿迪達(dá)斯（Adidas）是德國(guó)運(yùn)動(dòng)用品制造商，阿迪達(dá)斯AG的成員公司。2011年3月，斥資1.6億歐元啟用全新口號(hào)Adidas is all in（全傾全力）。,He competes with global gaints.,For a Chinese person, he made the unusual choice of choosing his own name as the brand mark.,Advantages of Li Ning products 李寧的優(yōu)勢(shì),More and more young people have money to spend.,Sport becomes popular.,We love the style.,Compared with Nike, it is much cheaper.,2. it was this sense of failure that made him determined to succeed in his new life. 3. He decided to launch a new brand of sportswear, competing with global giants like Nike and Adidas. 4. The number of young people with money to spend was on the increase.,launch vt. 建立 on the increase （介詞短語(yǔ)）正在增加 Have an advantage of 勝過(guò)，優(yōu)于,Keep developing 發(fā)展壯大,Anything is possible!,In just a few years, Li Ning made up half of the national market.,Athletics wear Li Ning, so do we.,They wear Li Night tracksuits.,5. Today a Li Ning product is purchased every ten seconds. 6. the chances are that you will see students in Li Ning tracksuits with the familiar logo.,Purchase vt. 購(gòu)買,Li Nings dream,文中重點(diǎn)梳理,major include purchase vt. 購(gòu)買 as well as/together with make a list of even though= even if launch vt. 建立 on the increase （介詞短語(yǔ)）正在增加 have an advantage of 勝過(guò)，優(yōu)于,文中重點(diǎn)梳理,1. But even though he had won everything it was possible to win in his sport, Li Ning retired with the feeling that he had failed. 2. it was this sense of failure that made him determined to succeed in his new life. 3. He decided to launch a new brand of sportswear, competing with global giants like Nike and Adidas. 4. The number of young people with money to spend was on the in